Survey Reports

Marketing in the Dark: Dark Martech


The thrid report in our Marketing in the Dark series, Dark Martech, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers increasingly like to communicate in private. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers.

Trend Briefings

GDPR Webinar: Resources


Get a concise overview of the upcoming legislation and how it will impact the marketing industry from our GDPR webinar.

Trend Briefings

JD.com: More Than Ecommerce


JD.com is one of China’s largest ecommerce platforms and direct sales retailers offering a vast range of products and services including home appliances, electronics and luxury goods to its customers.

Best Practice Guides

A Marketer's Guide to the General Data Protection Regulation (GDPR)


The aim of this report is to help demystify the GDPR for marketers, disseminate the findings from Econsultancy’s ‘Marketers and the GDPR: Are you Ready?’ survey and provide a clear action plan for how marketing teams can become GDPR compliant.

Survey Reports

Marketing in the Dark: Dark Social


The second report in our Marketing in the Dark series, Dark Social, explores the impact of this growing phenomenon, and looks at how companies can interact with consumers appropriately and effectively in a world where consumers increasingly like to communicate in private. The research, produced by Econsultancy in partnership with IBM Watson Marketing, is based on an extensive survey of more than 1,000 marketers.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends


The 2018 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant trends that will impact companies in the short to medium term. The report is based on a global survey of nearly 13,000 marketing, creative and technology professionals in the digital industry across EMEA, North America and Asia Pacific.

Trend Briefings

Webinar: What do brands want from their agencies?


"What do brands want from their agencies?" webinar covered findings from the Partners in Transformation: What brand marketers need from agencies report.

Survey Reports

The Next Revolution of Search


How we search is undergoing a sea change. The Next Revolution of Search report, produced in association with Microsoft, explores the shifts taking place at the intersection of marketing and cutting-edge artificial intelligence technology, taking readers through insights from our survey of more than 2500 consumers of search technology.

Trend Briefings

Putting Video in Context for 2018


This report, published in association with video intelligence, makes the case for increasing the use of online video in advertising campaigns, emphasises the importance of context and provides recommendations on what to consider to make it a success.

Trend Briefings

SEO in 2018: Industry Experts Tell Marketers What They Need to Know


This new trends report is aimed at helping SEO practitioners and marketers optimise their SEO efforts in 2018. It tackles each of the most important future SEO trends from a number of angles, but without ignoring the topics that, according to the experts we interviewed, may be overlooked.