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The Customer Recognition Report, produced in association with Epsilon and Conversant, explores where marketing is today in its pursuit of personalized promotion and finds a stark gap between perception and reality. The report is based on a survey of 220 executives with knowledge of their organization's measurement and analytics capabilities.
This is the eighth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as touching on the use and impact of personalization, the research also covers different areas of best practice and identifies methods and techniques which are most valuable for improving conversion rates.
The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools. The report is based on a global survey of 2,065 digital marketers and ecommerce professionals carried out in July and August 2016, and follows up on a similar waves of research from 2015 and 2013.
This State of Marketing Attribution report is produced by Econsultancy in association with AdRoll and explores the tools and processes employed for attribution, as well as the potential barriers to effective use of the capability.
Smartphones are now the ubiquitous hub of modern life and account for the most time spent online. In a multiscreening world where consumers move between multiple devices to achieve their goals, mobile, in many ways, is the glue that holds other marketing channels together and this is why businesses are increasingly focusing on mobile marketing and making it a priority area.
Econsultancy's Customer Experience Trends Briefing focuses on the key themes, opportunities and challenges relating to customer experience as highlighted by client-side digital marketers during Digital Cream 2016. The roundtable on customer experience was sponsored by Dotmailer and moderated by independent consultant Andrew Campbell.
The Embracing Digital Transformation in the Pharma and Healthcare Sectors report looks at the opportunities that digital presents in these sectors, how they are responding to the changing needs of customers, the challenges companies are facing in digitally transforming themselves and how they are approaching these challenges.
In Beyond Brexit, Econsultancy looks back on the lessons marketers must learn. We examine how brands can future-proof their strategies against similar periods of uncertainty, establish contingencies and create enough organisational agility to roll with the political, economic and cultural punches. The report explores the global impact of Brexit on digitally-driven, marketing-led brands from the perspectives of talent, data, technology and analytics.
This Secrets of Elite Analytics Practices report is produced by Econsultancy in association with IBM and explores the relationship between the effort to improve customer experience and business results. The report examines a variety of different disciplines within analytics for their maturity and impact on KPIs.
The Marketing in the Age of Artificial Intelligence report aims to demystify what AI is now and could be in the future, explaining why its adoption is driven by customer behaviour and why you should be thinking about artificial intelligence now. The report also includes suggestions about how marketers can begin to engage with AI to gain a better understanding of its impact.