Best Practice Guides

A Marketer’s Guide to AI and Machine Learning


A Marketer’s Guide to AI and Machine Learning will demystify artificial intelligence (AI) and machine learning (ML), provide an update on the current adoption of AI and ML and explain how organisations can use AI and ML in marketing, ecommerce and customer experience.

Best Practice Guides

Social Media Bundle


This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports: Social Media Strategy Best Practice Guide and Social Media Platforms Overview.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Financial Services


The 2018 Digital Trends in Financial Services report is a barometer of the extent to which financial services and insurance (FSI) organisations are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The report is based on a sample of almost 700 senior industry leaders (manager level or above) who were among around 13,000 digital professionals taking part in the annual Digital Trends survey.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends for Creative and Design Leaders


The 2018 Digital Trends for Creative and Design Leaders report explores the priorities, opportunities and challenges ahead through the lens of creative and design professionals. For the first time our annual survey of digital professionals had specific questions for this cohort of respondents, to help us understand in more detail their opportunities and pain points.

Internet Statistics

Internet Statistics Compendium


Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Retail


The 2018 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2018, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in South Africa


The 2018 Digital Trends in South Africa report, based on the eighth annual trends survey conducted by Econsultancy and Adobe, looks at the most significant trends that will impact South African companies in the short to medium term.

Survey Reports

State of Ecommerce Marketplaces in Southeast Asia and Taiwan


The State of Ecommerce Marketplaces in Southeast Asia and Taiwan report, published by Econsultancy in association with Shopee, is based on a survey of close to 14,000 online retailers and marketers. The aim of the survey is to uncover the state of ecommerce marketplaces in Southeast Asia and Taiwan, focusing on the experience of selling on online marketplaces.

Best Practice Guides

Paid Social Media Advertising


Econsultancy's Paid Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the most value from social media advertising.

Internet Statistics

APAC Ecommerce Quarterly Q1 2018


The APAC Ecommerce Quarterly is a series of presentations by Econsultancy that curates the latest trends and developments in ecommerce in the Asia-Pacific region. It is a collection of recent trends, and is a guide to what you should be keeping an eye on.