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The Real-Time Bidding (RTB) Ecosystem infographic looks at the different types of companies across the RTB landscape, including demand-side platforms (DSPs), trading desks, supply-side platforms (SSPs), data partners, and ad verification / brand protection platforms.
The infographic accompanies Econsultancy's Real-Time Bidding Buyer's Guide, aimed at those investigating the real-time bidding market, including detailed profiles of the leading DSPs, trading desks and SSPs. The 207-page report, which has a global focus, contains detailed information about the trends and issues affecting the online display advertising sector, as well as advice about how to find the right RTB platform.
- Real-Time Bidding (RTB) Ecosystem (526 KB PDF)