Supplier Selection

PPC Bid Management Technology Buyer's Guide 2012

By Econsultancy,


Author: Aliya Zaidi, Econsultancy
Pages: 155 pages
Structure: Market trends and issues, 14 vendor profiles

About this guide

This buyer's guide is aimed at those who are investigating the global market for paid search bid management technology. The report contains profiles of 14 leading suppliers, a detailed analysis of market trends and guidance about how to select the right technology. The guide is relevant for marketers based in the UK and US, as well as those in other parts of the world. 


Like all our buyer's guides, the report starts with a look at trends in the marketplace, as well as an assessment of the sector's strengths, weaknesses, opportunities and threats.

Trends in this sector include:

  • Integration with social media APIs and other types of biddable media 
  • Mobile bolsters further growth in paid search 
  • Integration of marketing channels leads to focus on attribution 
  • Real-time bidding provides new opportunities for search marketers

This report contains profiles of the following vendors:

24 / 7 Media, Acquisio, Adobe, Clickable, DC Storm, DoubleClick, IBM Coremetrics, IgnitionOne, Kenshoo, Keybroker, Marin Software, Mediaplex, Search Laboratory, and VCCP Search.

Who is this guide for?

It is primarily aimed at paid search advertisers and agencies who want to assess and compare different technologies, while also gaining a detailed understanding of what is happening in this marketplace.

As well as prospective technology buyers, it is also relevant for others, including vendors and analysts, who want to research this market. Many of the issues explored within the guide are applicable on a global level. 

Download the full report or a free sample to learn more about what's in the report.

Related resources

Our Paid Search Marketing (PPC) Best Practice Guide is a how-to report which covers this topic in depth. 

Our Paid Search Business Case can make the case to your boss about why paid search makes sense for your company and we also have a PPC Advertising Request for Proposal (RFP) template file.


  • Pdf SAMPLE: PPC Bid Management Technology Buyer's Guide 2012 (909 KB PDF)
  • Pdf Disabled PPC Bid Management Technology Buyer's Guide (2.54 MB PDF)

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