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There is a newer version of this report available: Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search

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This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers mobile paid search marketing.

Built on the foundations of our previous report, this document has been created and updated using insight, tips, strategies and tactics from those working every day in the paid search field and generating profits for their clients.

This guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance within paid search.

Topics covered in this section

Topics covered include:

  • Growth and trends in mobile usage
  • Why mobile is important for paid search
  • An introduction to Enhanced Campaigns
  • Differences between mobile and desktop paid search
  • How mobile is influenced by other marketing channels
  • Mobile paid search good practice approaches
  • Maximising the 'local' opportunity through mobile paid search
  • Using mobile paid search to drive app downloads

As well as this section, the guide is available in its entirety as a 300+ page report, or in six other individual sections. See the main report page for details.

Contributing authors

This guide has been put together and updated by James Gurd, an experienced digital marketing consultant and owner of Digital Juggler, with the assistance of leading agencies and practitioners working at the coal face of paid search. They have kindly contributed their time and effort in producing this guide.

This section includes contributions from:

  • Net Media Planet

Table of contents

  1. Introduction
    1. Features of this guide
    2. About Econsultancy
    3. About the contributors
  2. Mobile Paid Search
    1. Introduction
    2. Growth and trends in mobile usage
    3. Why mobile is important for paid search
    4. An introduction to Enhanced Campaigns – how it will change mobile paid search campaign management
    5. Differences between mobile and desktop paid search
    6. How mobile is influenced by other marketing channels
    7. Mobile paid search good practice approaches
    8. Maximising the ‘local’ opportunity through mobile paid search
    9. Using mobile paid search to drive app downloads
    10. The future for mobile paid search
  3. Acknowledgements
    1. Lead author
    2. Expert contributors

free sample of the report is available to those who want to know more.

Downloads

  • Pdf SAMPLE: Paid Search Marketing (PPC) - Best Practice Guide (1.01 MB PDF)
  • Pdf Disabled Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search Marketing (797 KB PDF)
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