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There is a newer version of this report available: Paid Search Agencies Buyer’s Guide
Author: Jake Hird and Linus Gregoriadis, Econsultancy
Pages: 198 pages
Structure: Market trends and issues; SWOT analysis; tips and pitfalls; profiles of 34 UK agencies; summary matrix and charts (for comparing agencies)
About this Guide
The guide focuses on the UK paid search (PPC) marketplace, with profiles of 34 leading agencies
It contains detailed information about the trends and issues affecting this particular sector of digital marketing, as well as advice about how to find the right agency. There is also extensive insight from leading agencies on the front-line of the paid search industry, as well as input from client-side companies, including John Lewis, GAME and PricewaterhouseCoopers.
The report starts with a look at trends in the marketplace, as well as our analyst forecasts for paid search spending online during 2009.
Trends within this market include:
- Budgets shift to proven channels as advertisers seek ROI and accountability
- Marketers refine PPC strategies with focus on optimisation and testing
- Improving technology helps to drive competitive advantage
- Google flexes its muscles as it continues to dominate the search landscape
- Microsoft and Yahoo seek to dent Google’s market share
- Marketers experiment with new search platforms and tools
The 34 agencies profiled are:
Ambergreen Internet Marketing, Barracuda Digital, bigmouthmedia, Browser Media, CheezeDMG, ClickThrough Marketing, dgmSearchLab, Efficient Frontier, Epiphany Solutions, Equi-Media, Greenlight, Guava, Harvest Digital, iCrossing, i-level, I Spy Search, Jellyfish, Latitude, LBi, Leapfrogg, Mindshare, Net Media Planet, OMD, Propellernet, Receptional, Search Laboratory, SiteVisibility, Steak, Stickyeyes, Summit Media, The Search Works, Universal McCann, VCCP Search, Vertical Leap.
You can download the free sample to see the full list of contents.
Who Is This Guide For?
It is aimed at marketers looking to outsource the management of PPC campaigns, or to review their existing agency relationships.
The document is also relevant to anyone interested in understanding the current state of the UK paid search landscape. The report is focused on the UK market, but much of the content is relevant for those operating in other international markets.
- SAMPLE: Paid Search Agencies Buyer’s Guide (667 KB PDF)
- Paid Search Agencies Buyer’s Guide (3.03 MB PDF)