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Author: Andrew Warren-Payne, Econsultancy
Pages: 200+ pages
Structure: Market trends and issues; SWOT analysis; tips and pitfalls; profiles of 36 UK agencies; summary matrix and charts (for comparing agencies)

About this Guide

The guide focuses on the UK paid search (PPC) marketplace, with detailed information about the trends and issues affecting this particular digital marketing sector. The report contains profiles of 36 leading agencies, as well as advice about how to find the right agency.

There is also extensive insight from individuals on the front-line of the UK's paid search industry.


The report starts with a look at trends in the marketplace, as well as our analyst forecasts for paid search spending online during 2012.

Trends within this market include:

  • Google continues to dominate search
  • The speed of change increases with Google's ongoing innovation
  • Microsoft and Yahoo attempt to capture market share
  • Social platforms become increasingly important in the paid search mix
  • Growth in mobile creates challenges and opportunities for paid search

Table of contents

  1. Introduction
    1. About Econsultancy
  2. Executive Summary
  3. The Market
    1. Market value and growth
    2. Drivers of growth and market trends
      1. Google continues to dominate search
      2. The speed of change increases with Google's ongoing innovation
      3. Microsoft and Yahoo attempt to capture market share
      4. Social platforms become increasingly important in the paid search mix
      5. Growth in mobile creates challenges and opportunities for paid search
    1. Return on Investment
  4. Strengths, Weaknesses, Opportunities and Threats (SWOT)
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  5. Costs and Pricing Models
    1. Method of charging
      1. Account management fees
      2. Pay by performance deals
      3. Fixed price or hourly arrangement
  6. Tips and Pitfalls: Finding an agency
    1. Introduction
    2. How to find the right agency
      1. Costs
      2. History
      3. Clients
      4. Service and delivery
  7. Market Positioning Charts
  8. Supplier Matrix and Company Focus
  9. Supplier Marketplace and Profiles
    1. 4Ps Marketing
    2. Barracuda Digital
    3. Browser Media
    4. ClickThrough Marketing
    5. Efficient Frontier Europe Ltd. (Adobe)
    6. Epiphany Solutions
    7. Equi=Media
    8. Essence
    9. Found
    10. Greenlight
    11. Harvest Digital
    12. iCrossing
    13. iProspect
    14. I Spy Marketing
    15. Jellyfish
    16. Koozai
    17. Latitude
    18. LBi bigmouthmedia
    19. Leapfrogg
    20. Make It Rain
    21. MediaCom
    22. Media Contacts
    23. Mindshare
    24. NetBooster
    25. Net Media Planet
    26. OMD
    27. Periscopix
    28. Propellernet
    29. Search Laboratory
    30. SiteVisibility
    31. STEAK
    32. Stickyeyes
    33. Strategy Internet Marketing
    34. Summit
    35. VCCP Search
    36. Vertical Leap
The 36 agencies profiled are:

4Ps Marketing, Barracuda Digital, Browser Media, ClickThrough Marketing, Efficient Frontier (Adobe), Epiphany Solutions, Equi=Media, Essence, Found, Greenlight, Harvest Digital, iCrossing, iProspect, I Spy Marketing, Jellyfish, Koozai, Latitude, LBi bigmouthmedia, Leapfrogg, Make It Rain, MediaCom, Media Contacts, Mindshare, NetBooster, Net Media Planet, OMD, Periscopix, Propellernet, Search Laboratory, SiteVisibility, STEAK, Stickyeyes, Strategy Internet Marketing, Summit, VCCP Search, and Vertical Leap.

Who is this guide for?

It is aimed at marketers looking to outsource the management of PPC campaigns, or to review their existing agency relationships.

The document is also relevant to anyone interested in understanding the current state of the UK paid search landscape. The report is focused on the UK market, but much of the content is relevant for those operating in other international markets.

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.


  • Pdf SAMPLE: Paid Search Agencies Buyer's Guide (977 KB PDF)
  • Pdf Disabled Paid Search Agencies Buyer's Guide 2012 (5.05 MB PDF)

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