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This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR (registration required).
The document contains the following:
-) Overview of market trends
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Defining Online PR
-) Benefits and costs for brands participating online
-) Measurement of benefits and success
-) Best practice, legal issues and ethics Attendees included representatives from the following organisations: AstraZeneca, Cathay Pacific, Dell, Edelman, Estee Lauder, esure, Euler Hermes, Hotwire PR, Liberate Media, Microsoft, Post Office, Propellernet, RBI, Signet, TUI and Yell.
- Online PR Roundtable Briefing May 2008 (156 KB Microsoft Word)