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There is a newer version of this report available: State of Social Report 2011


Authors: Michelle Goodall and Aliya Zaidi
Pages: 35
Features: Survey-based research about the Online PR Industry, with expert input from respected industry commentators and detailed executive summary by Michelle Goodall, Econsultancy's Online PR and Social Media Consultant.

About this Guide

How do media and Online PR professionals define Online PR, who "owns" this discipline and what are its key components? This report, based on a survey of both agency and client-side PR and internet professionals, benchmarks the Online PR industry and looks at both strategic and tactical issues relating to this discipline. It is free to registered, Econsultancy users.


  • Executive summary and highlights
  • Introduction and methodology
  • Defining Online PR
  • PR in the marketing mix
  • Level of PR knowledge
  • Online PR strategy
  • Opportunities and threats
  • Additional, illustrative comments

Related Training

Our Online PR and Social Media public and in-company training courses are highly recommended for those who want to learn more about these topics from real experts.


  • Pdf Disabled Online PR Industry Benchmarking Report (813 KB PDF)

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