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There is a newer version of this report available: Online Marketing Masterclasses 2009 - Presentations

This report accompanies the Online Marketing Masterclasses 2008.

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"Online Marketing Masterclasses: How to Acquire, Convert, Retain and Grow Customers Online".

We assembled some of the brightest and best practitioners, and leading brands, to learn about the latest thinking and best practice within online marketing.

There were presentations from the following:

1. Acquire
Matt Simpson, Chair of IPA Digital Media Group and Head of OMD Group Digital
Dave Mutton, Marketing Director Online, Stepstone
Duncan Jennings, MD & Founder, eConversions

2. Convert
Adam Goodvach, MD, Global Reviews
Julian Brewer, Head of Online Sales & Content, Barclays
Chris Roe, General Manager Sales & Distribution, Virgin Holidays

3. Retain and Grow
Angus Cormie, Site Management, DELL
Jos Smith, Global Interactive Manager, Cadbury
Lawrence Merritt, Commercial Director, Photobox

Online Marketing Masterclasses 2008 Presentations:

The Brand Challenge (IPA Digital Media Group and OMD Group Digital)
Acquire Case Study (Stepstone)
Beat the Credit Crunch with Affilate Marketing (eConversions)
Improve site conversion with a better customer experience (Global Reviews)
Personalization: the Key to Customer Engagement (Barclays)
Competing in the travel sector on and offline (Virgin Holidays)
Retain & Grow: Case Study - Dell & Social Media (DELL) 
Gorillas and Goo - The role of digital channels role in consumer relationship building (Cadburys) 
Building Retention at Photobox Through Co-Creation (Photobox)

Downloads

  • Powerpoint Disabled The Brand Challenge (4.2 MB Microsoft PowerPoint)
  • Powerpoint Disabled Acquire Case Study (14.2 MB Microsoft PowerPoint)
  • Powerpoint Disabled Beat the Credit Crunch with Affilate Marketing (1.54 MB Microsoft PowerPoint)
  • Powerpoint Disabled Improve site conversion with a better customer experience (3.04 MB Microsoft PowerPoint)
  • Pdf Disabled Personalization: the Key to Customer Engagement (3.04 MB PDF)
  • Powerpoint Disabled Competing in the Travel Sector: On and Offline (4.86 MB Microsoft PowerPoint)
  • Pdf Disabled Retain & Grow: Case Study (Dell & Social Media) (8.93 MB PDF)
  • Powerpoint Disabled Gorillas and Goo (The role of digital channels role in consumer relationship building) (6.12 MB Microsoft PowerPoint)
  • Powerpoint Disabled Building Retention (at Photobox) Through Co-Creation (4.86 MB Microsoft PowerPoint)
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