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This is the third Online Advertising Survey Report, produced in association with advertising technology company Rubicon Project, and is based on a survey of more than 1,000 advertisers and publishers. The research explores online advertising trends, including budgets, use of different channels, real-time-bidding (RTB), demand-side platforms (DSPs) and private marketplaces. 

The research is supported by the AOP and IAB.

The Online Advertisers Survey Report contains the responses from more than 650 advertiser and agency survey respondents, and discusses trends regarding buying and spending on online, budgets, advertising, real-time bidding and targeting, trading desks and demand-side platforms. For the first time, it also looks at private marketplace deals.

The Online Publishers Survey Report contains the responses from more than 100 online publishers and sales houses globally. It looks at online display revenue, real-time bidding and the role of online advertising networks, supply-side platforms and data management platforms. It also looks at private marketplace deals from the perspective of the publishers.

The Online Advertisers Survey Report is divided into the following sections:

  • Online advertising: buying and spending
  • Real-time bidding and targeting
  • Trading desks and demand-side platforms
  • Private marketplace deals

The report highlights include:

  • Strong investment from advertisers in online display advertising
  • Spend on Facebook advertising still high, but signs of an approaching plateau
  • Real-time bidding and use of DSPs on the rise, but advertising networks defy talk of their demise
  • Growth of private marketplace deals - a fifth have already implemented one

 The Online Publishers Survey Report is divided into the following sections:

  • Online revenue and selling
  • Real-time bidding (RTB)
  • Online advertising networks
  • Supply-side platforms
  • Data management platforms (DMPs)
  • Private marketplace deals

The report highlights include:

  • Publisher income from online display advertising shows healthy growth
  • Recognition of the benefits of supply-side platforms helps drive uptake
  • Use of RTB increases, while exchanges and networks continue to add value
  • Data is becoming the foundation of ad trading
  • Publisher audience extension packages set for strong growth in 2014
  • More private marketplace deals are being made, with worthwhile results for publishers

Online Advertisers Survey Report - Table of Contents

  1. Executive Summary and Highlights
  2. Foreword by Rubicon Project
  3. About Econsultancy
  4. About Rubicon Project
  5. Methodology and Sample
  6. Findings
    1. Online advertising: buying and spending
      1. Spending trends
      2. Display advertising prices
      3. Budget shifts
      4. How display advertising is bought
      5. Use of data
    2. Real-time bidding and targeting
      1. Advantages of real-time bidding
    3. Trading desks and demand-side platforms
      1. Spending with trading desks
      2. Trading desk spend on real-time bidding
      3. Number of demand-side platforms
      4. Benefits of working with demand-side platforms
      5. Challenges faced when working with demand-side platforms
    4. Private marketplace deals
  7. Appendix: Respondent Profiles
    1. Annual company turnover
    2. Geography
    3. Business sector

Online Publishers Survey Report - Table of Contents

  1. Executive Summary and Highlights
  2. Foreword by Rubicon Project
  3. About Econsultancy
  4. About Rubicon Project
  5. Methodology and Sample
  6. Publisher Findings
    1. Online revenue and selling
      1. Has revenue from online display advertising increased or decreased?
      2. How display advertising is sold
    2. Real-time bidding (RTB)
      1. Solution providers
      2. Selling audience extension packages
    3. Online advertising networks
      1. Proportion of display advertising inventory which goes to ad networks
      2. Proportion of display advertising revenue which comes from ad networks
      3. Challenges faced when working with networks
    4. Supply-side platforms
      1. Benefits of working with supply-side platforms
    5. Data management platforms (DMPs)
      1. Benefits of working with DMPs
    6. Private marketplace deals
  7. Appendix: Respondent Profiles
    1. Annual company turnover
    2. Geography

Download a copy of the reports to learn more. 

Free samples are available for those who want more detail about what is in the reports.

Downloads

  • Pdf SAMPLE: Online Advertisers Survey Report 2013 (1.35 MB PDF)
  • Pdf Disabled Online Publishers Survey Presentation (497 KB PDF)
  • Pdf Disabled Online Publishers Survey Report 2013 (660 KB PDF)
  • Pdf Disabled Sample - Online Publishers Survey Report 2013 (1.33 MB PDF)
  • Pdf Disabled Online Advertisers Survey Report (793 KB PDF)
  • Pdf Disabled Online Advertisers Survey Results (646 KB PDF)
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