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Neil Mason's 64-slide keynote presentation at Econsultancy's 2004 Online Marketing Masterclasses on how to convert customers online. Neil's presentation examines the latest issues, challenges and opportunities for online conversion, provides a framework for optimisation and looks at the tools at your disposal to get customers doing more of what you want on your site. Specific topis that Neil addresses in this comprehensive presentation include: how to optimise your conversion funnel, customer journey mapping, web analytics and metrics, visitor segmentation, user behaviour measurement, split A/B testing etc.
- Neil Mason - Online Marketing Masterclasses 2004 (2.57 MB Microsoft PowerPoint)