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Keynote presentation (80+ slides) by Jake Hird, outlining the state of mobile marketing in Australia.

Presented at ExactTarget's Digital Cafe events in Sydney and Melbourne during April 2013.

The presentation has three core elements:

  • Mobile marketing trends and developments 
  • How Australians are using mobile devices
  • Considerations to inspire mobile marketers

It includes stats and data about consumer adoption across different mobile channels, including search and email, as well as case studies and key strategic approaches for marketers. 


  • Pdf Disabled Mobile marketing: Australia (3.73 MB PDF)

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