Econsultancy's Mobile Experience Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to mobile experience as highlighted by client-side digital marketers during Digital Cream 2013. The mobile experience roundtable was sponsored by IBM Tealeaf and moderated by Rob Thurner, a mobile consultant and co-founder of Burner Mobile. 

Overview

Author: Econsultancy

Sponsor: IBM Tealeaf

Pages: 27

Structure: Market trends, Best Practice Tips, Case Studies, Market Data and Statistics, Resources 

About this report

The briefing is based on the issues discussed by digital marketers at Digital Cream London 2013. It includes the thoughts and insights shared on the day, and provides background information about the mobile marketing landscape for marketers, much of which is taken from Econsultancy's Internet Statistics Compendium and other related reports. 

The report has been written adhering to the Chatham House Rule under which all Digital Cream events operate, which means that, for confidentiality, no specific company or person have had their quotes and experiences attributed.

Table of contents

1. Introduction
1. About Econsultancy
2. About IBM Tealeaf
2. Foreword by IBM Tealeaf
3. Market trends
1. Know thy customer: the importance of simplicity in a mobile world
2. To app or not to app: shift of focus towards mobile-optimised sites
3. The rise of m-commerce
4. Advertisers target mobile users
5. Companies face array of mobile-related challenges
4. Best Practice Tips
1. Research and data
2. Usability
5. Case Studies
1. Amazon: Mobile website
2. Starbucks: Apps
3. Zeebox
6. Econsultancy Market Data and Statistics
7. Third Party Market Data and Statistics
8. Econsultancy Resources
1. Reports
2. Blog posts

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