{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.


This free, 16-page briefing contains a write-up of an Econsultancy roundtable on Measurement, Analytics and Optimisation (registration required). The document contains the following: -) Overview of marketplace (including valuation and trends)
-) A summary of the discussion
-) Relevant statistics
-) Resources and links Topics discussed included: -) Strategic approach and integration
-) Overcoming barriers: lack of senior buy-in and IT blockages
-) Personalisation and segmentation
-) Back-to-basics
-) Optimisation
-) Multi-channel approach
-) Privacy
Attendees included representatives from the following organisations: Argos, AXA-PPP, BT, Camelot, Estee Lauder, House of Fraser, Informa, Lynchpin, Maxymiser, Omniture, Optimost, Propertyfinder, Signet, Vodafone, WebTrends.


  • Word Disabled Measurement, Analytics and Optimisation Briefing (248 KB Microsoft Word)

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today