Event Presentations

JUMP - Whitepapers live 1 presentations 2011

This report is part of the JUMP 2011 Presentations bundle.

Presentations from the Whitepapers live 1 stream of Econsultancy's JUMP, online and offline marketing all joined up, event on 12th October 2011. Over 1,250 digital marketers attended to hear from those leading the way in multichannel marketing.

Case study presentations from leading practitioners on how to optimise and join up your marketing across online and offline.


  • Pdf Disabled Evans Cycles: Delivering a Data Driven CRM Strategy Through Email (1.66 MB PDF)
  • Pdf Disabled Multichannel Measurement and Attribution Analysis (1.36 MB PDF)
  • Pdf Disabled Mobile Analytics (1.08 MB PDF)
  • Pdf Disabled Metrics to Understand the Cross-Channel Customer (2.34 MB PDF)
  • Pdf Disabled 5 tips for measuring & optimising multi-platform marketing (1.97 MB PDF)
  • Pdf Disabled Customer Experience Marketing on a Global Basis (6.56 MB PDF)
  • Pdf Disabled Interactive marketing - building a cross-channel dialogue with your customers and prospects (1.7 MB PDF)
  • Pdf Disabled If data is the new oil, how can it make you rich? (508 KB PDF)

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today