Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
A comprehensive look at the pros and cons of operating global websites, to identify whether it is best to manage the site from one centralised unit or via numerous local departments. The report features reviews of the multinational web strategies employed by four major brands: Accenture, BearingPoint, Xerox and PeopleSoft. Best practice suggests that a hybrid local/global strategy should be implemented, but what are the steps needed to adopt this? What resources need to be created to ensure global websites are successful in reflecting the global brand? How is it possible to harness a team that is based in various locations around the globe to operate such a website? How is it best to assign responsibilities? Download this exclusive report now to find out.
- Global vs Local: Managing A Multinational Web Presence (870 KB PDF)