Best Practice

Global vs Local: Managing A Multinational Web Presence

By D.Moore and M.McKeagney,

A comprehensive look at the pros and cons of operating global websites, to identify whether it is best to manage the site from one centralised unit or via numerous local departments. The report features reviews of the multinational web strategies employed by four major brands: Accenture, BearingPoint, Xerox and PeopleSoft. Best practice suggests that a hybrid local/global strategy should be implemented, but what are the steps needed to adopt this? What resources need to be created to ensure global websites are successful in reflecting the global brand? How is it possible to harness a team that is based in various locations around the globe to operate such a website? How is it best to assign responsibilities? Download this exclusive report now to find out.


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