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This report is part of the FUNNEL 2011 Presentations bundle.

Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

B2B and considered purchase sales take time. This track highlights the new tactics including marketing automation, lead nurturing, lead scoring and integrated telemarketing.

Downloads

  • Pdf Disabled The new lead nurturing and marketing automation landscape (2.63 MB PDF)
  • Pdf Disabled More contacts. Less effort. Real-world lead nurturing from the inside (5.76 MB PDF)
  • Pdf Disabled Make them fall in love all over again - nurturing the inbound way (8.34 MB PDF)
  • Pdf Disabled Using marketing automation to boost revenue and reduce marketing costs (3.31 MB PDF)
  • Pdf Disabled Nurturing customers that don't buy, a journey of trial and error (4.1 MB PDF)
  • Pdf Disabled The web at the heart of the business (5.82 MB PDF)
  • Pdf Disabled (1.82 MB PDF)
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