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This report is part of the FUNNEL 2011 Presentations bundle.

Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

This track is about developing stronger relationships with prospects so they’re happy to share their data with you. Plus new engagement tactics including web personalisation, behavioural targeting, conversion optimisation, analytics, testing and account identification.

Downloads

  • Pdf Disabled E1_Kate_Shopper_ECI_Telecom.pdf (3.7 MB PDF)
  • Pdf Disabled Creating the perfect customer lifecycle: how to convert more leads and boost repeat sales in your business (8.37 MB PDF)
  • Pdf Disabled Accelerate the funnel with a dynamic customer view (861 KB PDF)
  • Pdf Disabled The secret sauce to sales and marketing alignment: drive revenue and achieve explosive growth (4.67 MB PDF)
  • Pdf Disabled Using mobile and video to generate leads and revenue (3.83 MB PDF)
  • Pdf Disabled Driving integrated marketing: what works best is most important to the organisation (4.55 MB PDF)
  • Pdf Disabled Creating, using and targeting content to engage with prospects (6.19 MB PDF)
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