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This report is part of the FUNNEL 2011 Presentations bundle.

Presentations from Econsultancy's FUNNEL event which took place on 1st November 2011, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

This track puts the spotlight on the ultimate aim: revenue. Specifically, how to effectively qualify and pass leasd to sales using CRM, campaign management, revenue performance management and customer lifecycle marketing.

Downloads

  • Pdf Disabled Linking marketing automation with CRM: six steps to success (17.3 MB PDF)
  • Pdf Disabled The road to revenue performance management (4.3 MB PDF)
  • Pdf Disabled Marketing and sales - a single funnel. The future of CRM? (1.56 MB PDF)
  • Pdf Disabled Marketing automation - how marketing and sales need each other and need to evolve (3.53 MB PDF)
  • Pdf Disabled Integrated sales and marketing in the cloud with oracle CRM on demand (5.61 MB PDF)
  • Pdf Disabled How marketers can align with sales to enable revenue performance management (6.11 MB PDF)
  • Pdf Disabled Joined up sales and marketing for better sales prospecting (1.56 MB PDF)
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