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Presentations from Econsultancy's FUNNEL event which took place on 19th November 2012, where over 250 of the Australia's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

Along with three keynotes, the event featured four streams: Plan, Attract, Engage and Align. Organised around these four disciplines of revenue marketing, FUNNEL's content-led event combined ‘big picture’ vision with practical advice from front-line revenue marketers plus quick tours and deep dives into the latest marketing automation and lead management software & services.

Downloads

  • Pdf Disabled Keynote: B2B Fact vs. B2B Fiction, Jake Hird (1.01 MB PDF)
  • Pdf Disabled Keynote: Navigating B2B Quicksand, Todd Wheatland (79.8 MB PDF)
  • Pdf Disabled Keynote: Are relationships so “20th century?”, Ray Kloss (2.7 MB PDF)
  • Pdf Disabled Plan 1: The Integrated Planning System, Rowan Hetherington (784 KB PDF)
  • Pdf Disabled Plan 2: Designing a Strategic Inbound/Outbound Lead Nurture Engine, Andrew Haussegger (1.89 MB PDF)
  • Pdf Disabled Plan 3: Look Before You Leap, Benoit Droulez (1.34 MB PDF)
  • Pdf Disabled Plan 4: Business Technology fluency is not optional, Mitchell Mackey (21.8 MB PDF)
  • Pdf Disabled Plan 5: Implementing a client centric culture, John Clay (15.1 MB PDF)
  • Pdf Disabled Plan 6: Sustainable Top-Line Growth, Craig McKell (1.05 MB PDF)
  • Pdf Disabled Attract 2: Help your sales people achieve more, by doing less, John Bedwany (2.5 MB PDF)
  • Pdf Disabled Attract 3: Unleashing LinkedIn, Tom Skotidas (5.14 MB PDF)
  • Pdf Disabled Attract 4: Critical success factors for choosing a marketing agency, Justine Bloome (17.1 MB PDF)
  • Pdf Disabled Attract 5: WOM as an Attractor, Joanne Jacobs (6.73 MB PDF)
  • Pdf Disabled Attract 6: Data Driven B2B Marketing, David Holmes (2.85 MB PDF)
  • Pdf Disabled Engage 1: Using tools to make the most of social conversations, Nathan Freitas (1.71 MB PDF)
  • Pdf Disabled Engage 2: Creating the perfect customer lifecycle, Eric Azumi (3.55 MB PDF)
  • Pdf Disabled Engage 3: More contact. Less effort. Real-­‐world lead nurturing from the inside, Tony Davis (16.7 MB PDF)
  • Pdf Disabled Engage 4: B2B marketing: It’s much more than acquisition, Hayley Clarke (3.29 MB PDF)
  • Pdf Disabled Engage 5: Making your site ‘buyer-centric’, Jason Davey (1.76 MB PDF)
  • Pdf Disabled Align 1: Campaign ROI: how to significantly increase marketing campaign ROI, Paul Liddiatt (8.79 MB PDF)
  • Pdf Disabled Align 3: Lead generation for the complex sale, Sonia Eland (3.41 MB PDF)
  • Pdf Disabled Align 4: Bridging the Marketing and Sales Divide, Brett Bonser (1020 KB PDF)
  • Pdf Disabled Align 5: What sales people want from marketers to help them drive revenue, Kimon Lycos (15.1 MB PDF)
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