Event Presentations

FUNNEL 2012 Presentations

Presentations from Econsultancy's FUNNEL event which took place on 13th November 2012, where over 600 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

The event featured 4 streams: Plan, Attract, Engage and Align. Organized around these four disciplines of revenue marketing, FUNNEL's content-led event combined ‘big picture’ vision with practical advice from front-line revenue marketers plus quick tours and deep dives into the latest marketing automation and lead management software & services.


  • Pdf Disabled CRM enabled sales and marketing alignment, Simon Kignt, D&B (427 KB PDF)
  • Pdf Disabled Integrating marketing automation and CRM systems, Paul Lee, Eloqua (2.56 MB PDF)
  • Pdf Disabled Real sales and marketing alignment, Elizabeth Symth, Marketo (2.1 MB PDF)
  • Pdf Disabled So you've generated the demand and nurtured the leads, John Fernandez, IntraLinks (3.16 MB PDF)
  • Pdf Disabled Automated and dynamic lead nurturing from the inside, Ben Chamlet, Silverpop (1.96 MB PDF)
  • Pdf Disabled B2B global expansion, Ian Harris, Search Laboratory (2.31 MB PDF)
  • Pdf Disabled Inbound marketing - more customers for less money, Mike Volpe, HubSpot (2.83 MB PDF)
  • Pdf Disabled Taking your inbound marketing to the next level, Kieran Flanagan, Marketo (3.17 MB PDF)
  • Pdf Disabled Combining social media and content to develop longer lasting relationships, Lucy Dawson, Lloyd's of London (2.86 MB PDF)
  • Pdf Disabled How to create content that converts, James Cox, Tracepoint & Adam Berry, Pardot (9.98 MB PDF)
  • Pdf Disabled Right content right person right time, Andrew Freeman, CRM Technologies (4.59 MB PDF)
  • Pdf Disabled The 5 truths of modern marketing, Heidi Melin, Eloqua (2.95 MB PDF)
  • Pdf Disabled Using content marketing to segment and engage, Stan Woods, Velocity, Steve George, Canonical (1.81 MB PDF)
  • Pdf Disabled Using social media to increase peer to peer engagement, Craig Johnston, Standard Life (1.7 MB PDF)
  • Pdf Disabled Developing your team and processes, Lisa Hutt, Concur Technologies (2.8 MB PDF)
  • Pdf Disabled Does the Funnel model actually exist, Brendan Dineen, IBM (839 KB PDF)
  • Pdf Disabled How today's companies are using aligned planning processes, Bob Apollo, Inflexion-Point (3.26 MB PDF)
  • Pdf Disabled Justifying the investment in marketing automation, David Dorling, Swiss Post Solutions (2.02 MB PDF)
  • Pdf Disabled One size does not fit all, Tim Langley, CANDDi (2.51 MB PDF)
  • Pdf Disabled The Econsultancy View, Linus Gregoriadis, Econsultancy (1.98 MB PDF)
  • Pdf Disabled What sales people want from marketers, Jurgen Heyman, SPI Sales (1.63 MB PDF)
  • Pdf Disabled Look before you leap. A case study, Daniel Rowles, TargetInternet.com (15.8 MB PDF)
  • Powerpoint Disabled How to best attract quality leads, Alastair Brown, Rackspace Hosting (4.02 MB Microsoft PowerPoint)

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