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This is a free 10-page briefing based on an Econsultancy roundtable about Email Marketing held in 2007 (registration required).
The document contains the following:
-) A write-up of the key points emerging from the discussion
-) Summary of market trends
-) New statistics
-) Useful resources Topics discussed included: -) Response rates, deliverability and unsubscribes
-) Customer data and integration
-) Fully managed service, ASP or in-house system?
Attendees included representatives from the following companies: Cheetahmail, CommuniGator, CT Shirts, e-dialog, Epsilon, Legal and General, Prudential, Signet, Silverpop, Time Magazine.
- Email Marketing Briefing May 2007 (163 KB Microsoft Word)