Supplier Selection

Email Marketing Platforms Buyer's Guide 2009

By Econsultancy,

There is a newer version of this report available: Email Marketing Platforms Buyer's Guide 2015



Author: Linus Gregoriadis and Aliya Zaidi, Econsultancy
Pages: 196 pages
Structure: Market trends and issues, 24 supplier profiles 

About this guide

This buyer's guide is aimed at those who are investigating the market for email marketing platforms, with profiles of 24 leading suppliers. The 196-page guide, which has a UK focus, provides details on the issues and trends affecting this sector, as well as information about best practice and tips for choosing a suitable supplier.


Like all our buyer's guides, the report starts with a market valuation and a look at trends in the marketplace, as well as an assessment of this sector's strengths, weaknesses, opportunities and threats.

Trends in this sector include: 

  • Email service providers reap benefits of focus on channels driving return on investment
  • Segmentation and behavioural targeting become established as best practice
  • Marketers attempt to connect email with social media
  • Lack of strategy holds back email marketers

The report contains profiles of the following vendors: 

Adestra, Communicator Corp, CommuniGator, Database Group, dotMailer, eCircle, e-Dialog, Emailcenter, Emailvision, Epsilon, ExactTarget, Experian CheetahMail, Lyris, MailPerformance, Newsweaver, Profusion (formerly Mailtrack), Pure360, RedEye, Responsys, Shift Click, Silverpop, smartFOCUS, SpinnakerPro, StrongMail. 

Who is this guide for?

It is primarily aimed at organisations who are looking for an email service provider or reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.


  • Pdf SAMPLE: Email Marketing Platforms Buyer's Guide (654 KB PDF)
  • Pdf Disabled Email Marketing Platforms Buyer's Guide (3.17 MB PDF)

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