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About this Guide

As social media continues to show no signs of slowing in growth or user consumption, there needs to be a great emphasis on protecting children, especially given that young people are now spending the majority of their spare time online. 

With brands and marketing agencies building their own, or joining existing, online spaces to exploit this ever growing audience, child safety should always, without doubt, be the number one priority for those managing social media projects. 

The explosion in user-generated content (UGC) and social media in recent years has meant young people are now spending the majority of their spare time online and brands and marketing agencies are building their own, or joining existing, online spaces to exploit this ever growing audience. 

The UK Government is increasingly taking child-safety online seriously, with the setting up of the Internet Task Force on Child Protection in 2000 and the recently set up UK Council for Child Internet Safety, following an independent review commissioned by the Prime Minister.  

Despite the huge range of benefits to be gained from social media, navigating the complex web of process, procedures, guidance and law can be time consuming, confusing and ultimately damaging if followed incorrectly. 

The Child Protection Online Best Practice Guide aims to introduce the numerous UK legal and ethical considerations and recommendations that need to be taken on-board by brand owners and agencies who are actively engaging in this powerful medium.

What's inside

Key topics covered include: 

  • Law: Interpretation and Approach
  • Setting Up a Safer Community
  • Technology
  • Recruitment and Training
  • Escalation Procedures
  • Marketing To Young People via Communities
  • Safety & Education
  • Terms of Service

Downloads

  • Pdf Disabled Child Protection Best Practice Guide (417 KB PDF)
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