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Cover for Customer Experience Excellence Trends Briefing: Digital Cream London 2015

Trend Briefings

Customer Experience Excellence Trends Briefing: Digital Cream London 2015


Econsultancy's Customer Experience Excellence Trends Briefing, free to registered users, explores the increasing focus on customer experience among businesses, and highlights some of the challenges faced by digital marketers, as highlighted by delegates at Econsultancy's roundtable-based Digital Cream London 2015 event. The customer experience excellence roundtable was sponsored by Adobe and moderated by digital consultant Jo Vertigan.

Cover for Mobile Experience Trends Briefing: Digital Cream London 2015

Trend Briefings

Mobile Experience Trends Briefing: Digital Cream London 2015


Econsultancy's Mobile Experience Trends Briefing: Drive Your Competitive Advantage, free to registered users, focuses on the tactics being employed to maximise the marketing opportunities mobile has created. It is based on the issues discussed by digital marketers during Digital Cream 2015. The mobile experience roundtable was sponsored by Adobe and moderated by Jim Clark, Senior Analyst at Econsultancy.

Cover for Programmatic Branding

Survey Reports

Programmatic Branding


The Programmatic Branding report, produced in partnership with Quantcast, looks at the extent to which brands are embracing programmatic advertising technology to drive upper-funnel consumer engagement. The report is based on a survey of more than 100 senior marketers in the UK and the US, as well as interviews with digital professionals working for brands, agencies and vendors. 

Cover for Digital Transformation Trends Briefing: Digital Cream London 2015

Trend Briefings

Digital Transformation Trends Briefing: Digital Cream London 2015


Econsultancy's Digital Transformation Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to digital transformation as highlighted by client-side digital marketers during Digital Cream 2015. The roundtable on data-driven marketing was moderated by Peter Abraham, Econsultancy’s Exec VP EMEA & APAC and Head of Digital Transformation Strategy.

Cover for Email Marketing Trends Briefing: Digital Cream London 2015

Trend Briefings

Email Marketing Trends Briefing: Digital Cream London 2015


Econsultancy's Email Marketing Trends Briefing, focuses on the key themes, opportunities and challenges relating to email marketing as highlighted by client-side digital marketers during Digital Cream 2015. The email roundtable was sponsored by Pure360 and moderated by Ann Halloran, Econsultancy trainer.

Cover for Marketing Attribution Trends Briefing: Digital Cream London 2015

Trend Briefings

Marketing Attribution Trends Briefing: Digital Cream London 2015


Econsultancy's Marketing Attribution Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing attribution as highlighted by client-side digital marketers during Digital Cream 2015. The attribution roundtable was sponsored by Rakuten Attribution and moderated by Linus Gregoriadis, Econsultancy's Research Director.

Cover for Data-Driven Marketing Trends Briefing: Digital Cream London 2015

Trend Briefings

Data-Driven Marketing Trends Briefing: Digital Cream London 2015


Econsultancy's Data-Driven Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to data-driven marketing as highlighted by client-side digital marketers during Digital Cream 2015. The roundtable on data-driven marketing was sponsored by Oracle Marketing Cloud and moderated by Andrew Campbell, CRM Strategist and Consultant.

Cover for Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence

Trend Briefings

Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence


The Quest for Mobile Excellence briefing, produced by Econsultancy in partnership with Adobe, provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations. The report is based on a global survey of nearly 3,000 marketers and digital professionals carried out between February and March 2015.

Cover for The Digital Retailer: Trends, Opportunities and Challenges

Trend Briefings

The Digital Retailer: Trends, Opportunities and Challenges


This report draws on various pieces of Econsultancy research in order to give a snapshot of the retail sector in the digital age, while also offering a glimpse of the future with numerous case studies from forward-thinking brands who are already capitalising on the technology available.

Cover for Integrated Search Trends Briefing: Digital Cream London 2015

Trend Briefings

Integrated Search Trends Briefing: Digital Cream London 2015


Econsultancy's Integrated Search Trends Briefing focuses on the evolving nature of integrated search marketing as highlighted by client-side digital marketers during Digital Cream 2015. The roundtable was sponsored by Ayima and moderated by Amy Wilson, independent consultant.