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Cover for Measurement, Analytics and Optimization: Market overview

Trend Briefings

Measurement, Analytics and Optimization: Market overview


This is a free seven-page briefing with the latest trends and marketplace developments relating to measurement, analytics and optimization. The report is free to bronze members and is a "must-read" for anyone involved in the analytics industry. 

Cover for Digital issues in Human Resources

Trend Briefings

Digital issues in Human Resources


This is a free 12-page briefing containing the latest issues, developments and trends relating to the digital industry's relationship with professional HR and personnel management.

Cover for Search Engine Marketing Trends Briefing November 2009

Trend Briefings

Search Engine Marketing Trends Briefing November 2009


Econsultancy's Search Engine Marketing Trends Briefing is a free nine-page report that provides a quick, comprehensive snapshot of both the paid search and natural search (SEO) marketplaces. It contains information including market valuations and growth, new trends and developments, statistics and other related resources.  

Cover for Measurement, Analytics and Optimization Trends Briefing October 2009

Trend Briefings

Measurement, Analytics and Optimization Trends Briefing October 2009


A free 7-page briefing with the latest trends and marketplace developments relating to web measurement, analytics and optimization. Download this free report to get an overview of what is happening in the web analytics sector and the issues that matter. 

Cover for Online PR and Social Media Trends Briefing June 2009

Trend Briefings

Online PR and Social Media Trends Briefing June 2009


Download this free 12-page briefing to keep up date with the latest trends and developments in online PR and social media. Learn about effective strategies, covering metrics, measurement and essential PR tools and technologies.

Cover for Online Lead Generation Trends Briefing February 2009

Trend Briefings

Online Lead Generation Trends Briefing February 2009


Download this free 9-page briefing to learn more about the latest trends and marketplace developments in the online lead generation industry. Get tips on best practice, and understand how to deliver successful online lead generation campaign strategies.

Cover for Social Media Trends Briefing February 2009

Trend Briefings

Social Media Trends Briefing February 2009


A free 9-page briefing with the latest trends and marketplace developments related to social media. Download this free report to get tips for best practice, including rules of engagement, buzz monitoring strategies, and how to identify influencers and measure success.

Cover for Usability and User Experience Trends Briefing January 2009

Trend Briefings

Usability and User Experience Trends Briefing January 2009


A free, 12-page briefing with the latest trends and strategies related to user experience. Download this free report to learn about the importance of usability testing, the role of analytics, and how to use Web 2.0 to enhance user experience.

Cover for Online PR Trends Briefing January 2009

Trend Briefings

Online PR Trends Briefing January 2009


Download this free 12-page briefing for tips on how to deliver successful online PR strategies, create conversations with your customers, influence key stakeholders, and understand the value of reputation to your organisation.

Cover for Email Marketing Briefing - November 2008

Trend Briefings

Email Marketing Briefing - November 2008


A free 12-page briefing about email marketing based on an Econsultancy roundtable. The document contains an overview of the UK market and outlines key industry trends.