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Trend Briefings

How Data Holds the Key to Customer-Centric Marketing


Produced in association with Acxiom, an enterprise data, analytics and software as a service company, this briefing explores the extent to which the use of data drives customer centricity and the key steps organisations need to take to instil a customer data culture. The report also looks at the implications of consumer privacy regulation and the importance of the value exchange in a cookieless world.

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Trend Briefings

Russia: Digital Market Landscape Report


This Econsultancy report about the digital landscape in Russia is the third in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.

Cover for Mobile Experience Trends Briefing: Digital Cream London 2013

Trend Briefings

Mobile Experience Trends Briefing: Digital Cream London 2013


Econsultancy's Mobile Experience Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to mobile experience as highlighted by client-side digital marketers during Digital Cream 2013. The mobile experience roundtable was sponsored by IBM Tealeaf and moderated by Rob Thurner, a mobile consultant and co-founder of Burner Mobile.

Cover for Quarterly Digital Intelligence Briefing: From Content Management to Customer Experience Management

Survey Reports

Quarterly Digital Intelligence Briefing: From Content Management to Customer Experience Management


Econsultancy's Q2 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The report is based on a survey which has attracted more than 1,000 respondents globally and set a record for this on-going series of reports.

Cover for Australia: SaaS Trends Briefing

Trend Briefings

Australia: SaaS Trends Briefing


This 11-page briefing, sponsored by Macquarie Telecom, is free to registered users and contains the latest market trends, developments, issues, statistics and useful resources relating to the SaaS technology landscape in Australia. 

Cover for Marketing Automation Trends Briefing: Digital Cream London 2013

Trend Briefings

Marketing Automation Trends Briefing: Digital Cream London 2013


Econsultancy's Marketing Automation Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to marketing automation as highlighted by client-side digital marketers during Digital Cream London 2013. The marketing automation roundtable was sponsored by Oracle Eloqua and moderated by Steven Elliott, Managing Director at MarketOne.

Cover for Australia: Digital Landscape Briefing

Trend Briefings

Australia: Digital Landscape Briefing


This 12-page briefing, sponsored by Macquarie Telecom, is free to registered users and contains the latest market trends, developments, issues, statistics and useful resources relating to the digital marketing and ecommerce landscape in Australia. 

Cover for Cross-Channel Marketing Trends Briefing: Digital Cream London 2013

Trend Briefings

Cross-Channel Marketing Trends Briefing: Digital Cream London 2013


Econsultancy's Cross-Channel Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges related to cross-channel marketing as highlighted by client-side digital marketers during Digital Cream London 2013. The Cross-Channel Marketing roundtable was sponsored by Responsys and moderated and facilitated by Jon Stanesby, Associate Director of Strategic Services at Responsys and Jeremy Wilson, COO at Practicology.

Cover for Big Data Trends Briefing: Digital Cream London 2013

Trend Briefings

Big Data Trends Briefing: Digital Cream London 2013


Econsultancy's Big Data Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to big data as highlighted by client-side digital marketers during Digital Cream London 2013. The Big Data roundtable was sponsored by TagMan and moderated by Michael Barnett, Strategies Editor at Marketing Week.

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Trend Briefings

Australia: Ecommerce Trends Briefing


A free 12+ page briefing with the latest trends and marketplace developments related to ecommerce in Australia. This document contains an overview of market trends, tips for best practice, new statistics and useful resources.