Trend Briefings

Influencing the Influencers - The Magic of Co-Created Content


This is the second report in our ‘Masters of CX’ series. Written by co-founder and CEO of TopRank Online Marketing, Lee Odden, Influencing the Influencers - The Magic of Co-Created Content outlines and explains best practices for working with and influencing influencers to co-create content.

Trend Briefings

Winning Hearts in Real-Time


This is the first report in our ‘Masters of CX’ series. Written by New York Times bestselling author, Jay Baer, Winning Hearts in Real-Time provides a inspiring and practical guide to real-time marketing.

Trend Briefings

Quarterly Digital Intelligence Briefing: Delivering Digital Experiences


The Delivering Digital Experiences Briefing, produced by Econsultancy in partnership with Adobe, explores the increasingly central role of web content management as a key building block for delivering personalised, multichannel experiences. The report is based on a global survey of around 1,000 respondents across marketing, web development and IT functions, an impressively high response rate which shows how seriously organisations are continuing to take this aspect of their business.

Trend Briefings

Digital Shift Q4 2014


Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Trend Briefings

The New Mobile Display Ecosystem


The New Mobile Display Ecosystem Report, published in partnership with OpenX, explores the current mobile landscape, the implications for demand- and supply-side players, and the barriers to successful adoption of mobile monetisation approaches. The report includes insights from key executives working for ad technology companies, agencies and publishers, to see where the mobile display ecosystem stands today and where it is going.

Trend Briefings

Native Advertising: What it means for brands and publishers


Native advertising is clearly a growing trend, and more marketers are considering their options in executing their own native advertising campaigns. This report examines the changes in market trends and reasons why it has become more prevalent, who is doing it, how it is being measured and what the potential drawbacks to the trend are.

Trend Briefings

Digital Transformation Trends Briefing: Roundtables July 2014


Econsultancy's latest Digital Transformation Trends Briefing focuses on key themes, opportunities and challenges relating to the process of Digital Transformation as highlighted by marketers during Econsultancy roundtables in July 2014. 

Trend Briefings

Customer Experience and Conversion for B2B: Digital Cream London 2014


The Customer Experience and Conversion for B2B Trends Briefing, free to registered users, focuses on the challenges and issues B2B business professionals are facing in developing and improving their customer experience, as highlighted during Digital Cream London 2014.

The roundtable on customer experience and conversion was sponsored by IBM and moderated by Matthew Eccles, a CRM, direct and digital marketing consultant.

Trend Briefings

Digital Shift Q3 2014


Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Trend Briefings

Where Content and Commerce Collide


This report aims to provide insight and recommendations for how content can be combined with ecommerce, for example how it is resourced and what business models organisations are using. It provides an account of what ecommerce practitioners are currently doing and the role they are setting for content marketing within the overall digital strategy. The research has been commissioned by EPiServer, a global software provider for ecommerce, CMS and digital marketing solutions.