Trend Briefings

Multichannel Marketing Trends Briefing: Digital Cream FX 2013


Econsultancy's Multichannel Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to multichannel marketing as highlighted by client-side marketers during Digital Cream FX 2013. The multichannel marketing roundtable was sponsored by Silverpop and moderated by Ian MacArthur, digital marketing consultant and founder of agency Once We Were.

Trend Briefings

Email Marketing Trends Briefing: Digital Cream FX 2013


Econsultancy's Email Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to email marketing as highlighted by client-side digital marketers during Digital Cream FX 2013. The email marketing roundtable was sponsored by Pure360 and moderated by Russell Parsons, news editor at Marketing Week.

Buyer's Guides

Data Management Platforms (DMPs) Buyer's Guide


Econsultancy's first Data Management Platforms Buyer's Guide looks at market trends within this sector, with profiles of 12 leading vendors as well as advice for buyers looking for a data management platform. 

Trend Briefings

Facebook Marketing Trends Briefing


This is a free 11-page briefing containing the latest market trends and statistics relating to Facebook marketing. This document contains an overview of market trends, tips for best practice, new statistics and useful resources.

Buyer's Guides

Email Marketing Platforms Buyer's Guide 2013


An invaluable resource for those investigating the market for email marketing platforms, with profiles of 22 leading vendors, the latest market trends and tips and pitfalls for buyers. The 295-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful email campaigns

Survey Reports

Quarterly Digital Intelligence Briefing: Optimising Paid Media


Econsultancy's Q3 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, explores the topic of media optimisation, and how companies can ensure the most effective use of their budgets in helping them to meet their business goals. The report is based on a survey which has attracted 600 respondents globally.

Trend Briefings

How Data Holds the Key to Customer-Centric Marketing


Produced in association with Acxiom, an enterprise data, analytics and software as a service company, this briefing explores the extent to which the use of data drives customer centricity and the key steps organisations need to take to instil a customer data culture. The report also looks at the implications of consumer privacy regulation and the importance of the value exchange in a cookieless world.

Trend Briefings

Russia: Digital Market Landscape Report


This Econsultancy report about the digital landscape in Russia is the third in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.

Trend Briefings

Mobile Experience Trends Briefing: Digital Cream London 2013


Econsultancy's Mobile Experience Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to mobile experience as highlighted by client-side digital marketers during Digital Cream 2013. The mobile experience roundtable was sponsored by IBM Tealeaf and moderated by Rob Thurner, a mobile consultant and co-founder of Burner Mobile.

Survey Reports

Quarterly Digital Intelligence Briefing: From Content Management to Customer Experience Management


Econsultancy's Q2 2013 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, is devoted to the topic of web content management (WCM), an area which is becoming a focal point for companies wishing to deliver a truly seamless multichannel customer experience. The report is based on a survey which has attracted more than 1,000 respondents globally and set a record for this on-going series of reports.