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Cover for China: Digital Market Landscape Report

Trend Briefings

China: Digital Market Landscape Report


This Econsultancy report about the digital landscape in China is the second in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.

Cover for Quarterly Digital Intelligence Briefing: Managing and Measuring Social

Trend Briefings

Quarterly Digital Intelligence Briefing: Managing and Measuring Social


Econsultancy's Q3 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, examines the trends for managing and measuring the business value of social media and provides a snapshot of social media uses, challenges and needs from companies today. The research is based on a survey of more than 650 marketing professionals from agencies and the client-side, a near-equal mix of B2C and B2B across industries in North America and Europe with a concentration in the US and UK.

Cover for Real-Time Bidding (RTB) Buyer's Guide

Buyer's Guides

Real-Time Bidding (RTB) Buyer's Guide


Econsultancy's Real-Time Bidding Buyer's Guide focuses on the RTB marketplace, with detailed information about the trends and issues affecting the online advertising sector. The guide includes detailed profiles of the leading demand-side platforms (DSPs), trading desks and supply-side platforms (SSPs), best practice and tips for identifying the right platform to meet your needs.

Cover for Smart Pack: Influencer Channels: From Klout to Klouchebag

Trend Briefings

Smart Pack: Influencer Channels: From Klout to Klouchebag


Influencer Channels: From Klout to Klouchebag explains the basics of opt-in influencer marketing channels, and explores the topic that is on the tip of the industry's tongue: why influencer scoring has caused such controversy, and how brands can manuever around it to succeed. This 19-page report is the sixth in a series of smart packs developed by Econsultancy that are designed to explore emerging trends and new areas relating to digital marketing.

Cover for Digital Marketing in Asia-Pacific: Training, Skills and Knowledge

Trend Briefings

Digital Marketing in Asia-Pacific: Training, Skills and Knowledge


Econsultancy's Digital Marketing in Asia-Pacific: Training, Skills and Knowledge report is a qualitative trends briefing. It identifies and benchmarks the current state of digital businesses in the region, within the context of understanding wider personnel skills and training, the investment and importance being placed on digital resources and general online needs.

Cover for Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment

Trend Briefings

Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment


Econsultancy's Q2 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.

Cover for Tag Management Buyer's Guide

Buyer's Guides

Tag Management Buyer's Guide


An invaluable resource for those investigating the market for tag management systems (TMS), with profiles of 12 leading vendors, the latest market trends and tips and pitfalls for buyers. The 136-page report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful TMS implementations.

Cover for Mobile User Experience Trends Briefing

Trend Briefings

Mobile User Experience Trends Briefing


Download this 20-page briefing to keep up to date with the latest trends and developments in mobile user experience. This document contains an overview of trends, tips for best practice, new statistics and useful resources.

Cover for Connected TV Smart Pack

Trend Briefings

Connected TV Smart Pack


The Connected TV Smart Pack includes market trends, key statistics and case study examples of companies using connected TV for marketing and provides an overview of the main players in this increasingly important sector. This 80-page report is the fifth in a series of smart packs developed by Econsultancy that are designed to explore emerging trends and new areas relating to digital marketing.

Cover for Brazil: Digital Market Landscape Report

Trend Briefings

Brazil: Digital Market Landscape Report


This Econsultancy report about the digital landscape in Brazil is the first in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.