Trend Briefings

Affiliate Marketing Roundtable Briefing, October 2006


This 10-page briefing is a summary of an Econsultancy roundtable on affiliate marketing (free access). The document contains a write-up of the discussion, an overview of UK affiliate marketing, the latest e-commerce statistics and a section on ...

Trend Briefings

Email Marketing - Roundtable Briefing, October 2006


This 10-page briefing is a summary of an Econsultancy roundtable on email marketing (free access). The document contains a write-up of the discussion, an overview of the UK email market, the latest statistics and a section on useful resources. ...

Trend Briefings

New Technologies - Roundtable Briefing, May 2006


Notes from a recent roundtable on New Technologies, where we discussed opportunties for marketers to make use of the likes of RSS, AJAX, Pay-per-Call and Demographic Targeting. You need to register (for free, takes 30 seconds) to access this fr...

Trend Briefings

Shopping Comparison - Roundtable Briefing, May 2006


Notes from a recent roundtable on Shopping Comparison, where we discussed the latest trends and issues in the sector, which is growing 30% a year according to the latest Econsultancy estimates. You need to register (for free, takes 30 seconds) ...

Trend Briefings

SEO Roundtable Briefing, April 2006


This is an overview of what we discussed at our last roundtable on Search Engine Optimization (SEO). It highlights current trends and issues, with input from industry experts and professionals on both the agency and client side. Subjects cov...

Trend Briefings

Online Customer Service - Roundtable Briefing, March 2006


A free roundtable report to help you understand the key trends, issues and opportunities in online customer service, which is a no-brainer and helps you improve customer loyalty and customer satisfaction. Subjects covered: 1. Progress made in...

Trend Briefings

User Experience & Usability - Roundtable Briefing, March 2006


Roundtable notes from last week's insightful event on user experience and usability. A whopping 8 pages long and free to everybody... Subjects covered: 1. User experience and wider business objectives 2. User experience measurement and metr...

Trend Briefings

Affiliate Marketing – Roundtable Briefing, November 2005


Summarised notes from a recent Econsultancy roundtable that focused on affiliate marketing, where key trends, issues, tips and tricks were discussed by attendees over a two hour period. Roundtable briefings are presented as a bullet point overv...

Trend Briefings

Accessibility – Roundtable Briefing, October 2005


Summary notes from Econsultancy's latest accessibility roundtable, where key trends, issues, tips and tricks were discussed by attendees. Subjects covered included: legality and links to non-accessible websites; opening new browser windows; bes...

Trend Briefings

Online PR – Roundtable Output, September 2005


A short briefing based on last week's Econsultancy Online PR roundtable, where key trends, issues, tips and tricks were discussed by attendees. The main subject covered was: "How online PR can be used proactively and reactively by organisations...