Trend Briefings

Embracing Predictive Marketing


This year’s Embracing Predictive Marketing report, the third in a series on this topic, produced in partnership with RedEye, follows a survey of 400 marketers carried out in 2016, and a series of qualitative interviews with senior practitioners conducted last year. This latest report revisited some of those interviewees and added others, supplementing the insights from these conversations with data from related survey-based Econsultancy reports.

Trend Briefings

Innisfree: Reshaping the Korean Skincare In-store Experience


Headquartered in South Korea, Innisfree is a skincare and beauty brand that was launched by Amorepacific Corporation in 2000. Innisfree began its journey by selling cosmetic products using natural ingredients from the volcanic island of Jeju, South Korea. Today, it promotes natural beauty and an eco-friendly approach to living.

Trend Briefings

Flipkart: Building Trust in Indian Ecommerce


Headquartered in Bengaluru, India, Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation). Flipkart began its ecommerce journey retailing books online, and in June 2012, attained “unicorn” status when it was valued at US$1 billion. Since then, Flipkart has secured funding from investors such as Tiger Global, SoftBank and Morgan Stanley, including a US$1.4 billion investment from Tencent, Microsoft and eBay in April 2017.

Trend Briefings

Second-Party Data


First-party data at scale sounds unattainable. But by creating second-party data pools, brands and publishers can vastly increase the applicability of their customer data. This report addresses the fundamental questions about second-party data so it can move from abstract concept to specific strategy.

Trend Briefings

Shopee: Localizing Ecommerce in Southeast Asia and Taiwan


Shopee is an online shopping platform in Indonesia, Taiwan, Vietnam, Thailand, the Philippines, Malaysia and Singapore. 

Trend Briefings

GDPR Webinar: Resources


Get a concise overview of the upcoming legislation and how it will impact the marketing industry from our GDPR webinar.

Trend Briefings

JD.com: More Than Ecommerce


JD.com is one of China’s largest ecommerce platforms and direct sales retailers offering a vast range of products and services including home appliances, electronics and luxury goods to its customers.

Trend Briefings

Webinar: What do brands want from their agencies?


"What do brands want from their agencies?" webinar covered findings from the Partners in Transformation: What brand marketers need from agencies report.

Trend Briefings

Putting Video in Context for 2018


This report, published in association with video intelligence, makes the case for increasing the use of online video in advertising campaigns, emphasises the importance of context and provides recommendations on what to consider to make it a success.

Trend Briefings

SEO in 2018: Industry Experts Tell Marketers What They Need to Know


This new trends report is aimed at helping SEO practitioners and marketers optimise their SEO efforts in 2018. It tackles each of the most important future SEO trends from a number of angles, but without ignoring the topics that, according to the experts we interviewed, may be overlooked.