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Cover for Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers international and multilingual paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Shopping Campaigns and Product Listing Ads

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Shopping Campaigns and Product Listing Ads


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers Shopping Campaigns and Product Listing Ads (PLAs). The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers mobile paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Optimisation

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Optimisation


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers paid search optimisation. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Setting Up Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Setting Up Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers setting up paid search campaigns. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Planning and Strategy for Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Planning and Strategy for Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers planning and strategy for paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Basics

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Basics


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers the basics of paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) Best Practice Guide

Best Practice Guides

Paid Search Marketing (PPC) Best Practice Guide


Thoroughly updated to include best practice around mobile paid search, Shopping campaigns, audience targeting through search and ad extensions, Econsultancy's Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. 

Cover for Digital Transformation in the Retail Sector

Best Practice Guides

Digital Transformation in the Retail Sector


In a fast-moving and highly competitive retail market, companies are increasingly embarking on programmes to digitally transform themselves. The Digital Transformation in the Retail Sector report looks at the challenges that retailers are facing. The research seeks to understand best practice approaches from those interviewed, along with techniques and strategies that different types of retailers are adopting to increase their chances of success.

Cover for Effective Leadership in the Digital Age

Best Practice Guides

Effective Leadership in the Digital Age


The Effective Leadership in the Digital Age research set out to answer one key question: what does it mean to be a 'digital leader' in the context of digital transformation? The report aims to distill some of the key shifts in leadership qualities, attributes and techniques, providing a multidimensional framework for effective digital leadership.