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Cover for Innovation Through Rapid R&D: Best practice guide to running your own in-house lab

Best Practice Guides

Innovation Through Rapid R&D: Best practice guide to running your own in-house lab


This report shows you how to get the best performance across channels by setting up your own pop-up lab, enabling you to take rapid R&D in-house. By following the seven-step process outlined in the report, you'll be able to employ data-driven techniques to model and map customer experiences across channels and determine which technology you should employ to support your commercial vision.

Cover for 100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators

Best Practice Guides

100+ Practical Content Marketing Tips: A how-to guide for editors, writers and content creators


This report is written primarily for writers, editors and ‘content producers’ in general, and aims to provide some valuable insight which will help you to optimise the creation, promotion and measurement of content. The aim is to provide some insight based on what we have learned over the past decade, to show you how a strategic approach to production of content and effective measurement can pay dividends.

Cover for Skills of the Modern Marketer

Best Practice Guides

Skills of the Modern Marketer


The Skills of the Modern Marketer research sets out to define the skills needed by marketers. When we interviewed senior marketers about what they look for in new recruits, a surprisingly strong emphasis was placed on the soft sills. The 48-page report defines the soft skills needed be successful in the organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years.

Cover for Improving Mobile Casino Performance

Best Practice Guides

Improving Mobile Casino Performance


Aimed at mobile casino operators and those interested in the mobile casino space, the Improving Mobile Casino Performance report (carried out in association with IGT) showcases best practice and provides more than 50 recommendations for mobile casino operators. The report covers the areas of user experience, marketing and technology and presents a maturity model against which operators can benchmark their performance.

Cover for Mobile Web Design and Development Best Practice Guide

Best Practice Guides

Mobile Web Design and Development Best Practice Guide


Econsultancy's Mobile Web Design and Development Best Practice Guide contains everything you need to know about mobile design and development, dissecting the technical challenges and commercial implications of the key mobile site development options. The report also includes expert commentary and case studies from ecommerce practitioners.

Cover for Mobile Web Design and Development Best Practice: Planning Your Mobile Site

Best Practice Guides

Mobile Web Design and Development Best Practice: Planning Your Mobile Site


This report is part of Econsultancy's Mobile Web Design and Development Best Practice Guide and has been created with the help and frontline insight of globally-esteemed ecommerce practitioners who are at the sharp end of mobile commerce, in order to give you the edge in your mobile design and development activity.

Cover for Mobile Web Design and Development Best Practice: Responsive Web Design

Best Practice Guides

Mobile Web Design and Development Best Practice: Responsive Web Design


This report is part of Econsultancy's Mobile Web Design and Development Best Practice Guide and has been created with the help and frontline insight of globally-esteemed ecommerce practitioners who are at the sharp end of mobile commerce, in order to give you the edge in your mobile design and development activity.

Cover for Mobile Web Design and Development Best Practice: Adaptive Web Design

Best Practice Guides

Mobile Web Design and Development Best Practice: Adaptive Web Design


This report is part of Econsultancy's Mobile Web Design and Development Best Practice Guide and has been created with the help and frontline insight of globally-esteemed ecommerce practitioners who are at the sharp end of mobile commerce, in order to give you the edge in your mobile design and development activity.

Cover for Mobile Web Design and Development Best Practice: Mobile-Specific Website Development

Best Practice Guides

Mobile Web Design and Development Best Practice: Mobile-Specific Website Development


This report is part of Econsultancy's Mobile Web Design and Development Best Practice Guide and has been created with the help and frontline insight of globally-esteemed ecommerce practitioners who are at the sharp end of mobile commerce, in order to give you the edge in your mobile design and development activity.

Cover for Mobile Web Design and Development Best Practice: UX/UI Design

Best Practice Guides

Mobile Web Design and Development Best Practice: UX/UI Design


This report is part of Econsultancy's Mobile Web Design and Development Best Practice Guide and has been created with the help and frontline insight of globally-esteemed ecommerce practitioners who are at the sharp end of mobile commerce, in order to give you the edge in your mobile design and development activity.