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Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around the world. Produced in association with Bite Communications, the report includes chapters on the collision between digital and traditional communications, new roles for communications teams, the prospects for automation and skill sets for communicators in the future-present.
Econsultancy’s How To Create Amazing Facebook Pages Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum effect, no matter what the objective. This 90+ page document contains sections ranging from building an internal business case for a Facebook presence through to understanding internal strategy and moderation. It also has a comprehensive, 50-point checklist of best practice issues and their associated success factors that you'll need for your Facebook activity.
The Online Media Report focuses on the online advertising landscape and how media buying has evolved in the last decade. The comprehensive report, which has a US focus but is relevant for a global audience, contains a detailed analysis of the current trends and issues affecting the marketplace, as well as an overview of emerging players such as demand-side platforms (DSPs).
Produced in association with Eloqua, Traits of Effective Marketing Organizations identifies the key “traits” that marketers need to adopt in order to maximize business performance. The report contains an analysis of current trends in marketing strategy, covering planning of budgets, processes, related technology and skills.
Econsultancy's Product Pages Best Practice Guide examines the features online retailers should be using on their website pages to effectively showcase their services and products. The report contains valuable considerations that beginners and experts alike should be making and covers basic principles, such as copywriting, calls to action and image display. It also explores more complex components, such as user generated content and video.
This is the first The Impact of Digital Beyond Sales and Marketing: How Digital is Transforming Organisations report, published by Econsultancy in association with Blue Latitude. The 35-page report includes an analysis of the impact of digital (including mobile and social media) on different business functions, an examination of the challenges and barriers to greater adoption of digital within the enterprise, and a section on the measurement of success.
This report examines the current use of digital by UK Government Departments, with recommendations about organisational policy and structure, how to deal with new communications channels and ways of working more effectively.
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this second issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why you should be using mobile coupons, content marketing in the multichannel age, 9 steps to multichannel success, and the benefits of an integrated customer service strategy.
A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.