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Overview

Our Best Practice Guides have a deservedly excellent reputation for being the "Bibles" on their topic. Practical, comprehensive, and constantly updated, they are the definitive "how to" guides for demanding digital marketing professionals worldwide.

If you're just getting started, then our Beginners Guides are a great introduction to a topic with loads of helpful pointers and further resources to learn more. And they're free to subscribers!

Best Practice Guides

Cover for Guide to LinkedIn Marketing Solutions

Best Practice Guides

Guide to LinkedIn Marketing Solutions


This report is a guide to using LinkedIn for marketing purposes (both from a strategic and functional point of view), helping B2B marketers to extract maximum value from LinkedIn's comprehensive range of products and features. We have specifically designed this document to be easily understood, supported by visual examples and case studies so that recommendations can be readily taken on board by time-poor B2B marketers on the ground.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Marketing Campaign Integration Strategy

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Marketing Campaign Integration Strategy


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers marketing campaign integration strategy. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers international and multilingual paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Shopping Campaigns and Product Listing Ads

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Shopping Campaigns and Product Listing Ads


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers Shopping Campaigns and Product Listing Ads (PLAs). The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

Cover for Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search

Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers mobile paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

View all Best Practice Guides reports (145)

Beginner's Guides

Cover for Online Communities

Best Practice Guides

Online Communities


Download the final report in this series (Leveraging the Community) here.

Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. The four reports in this series aim to help marketers learn the best ways to conduct conversations across multiple platforms, understand the utility of email marketing, gather feedback, offer support, and, finally, convert community members into buyers.

Cover for Online Communities Part Four: Leveraging the Community

Best Practice Guides

Online Communities Part Four: Leveraging the Community


This report is the final in a four-part series on developing and growing online communities. Leveraging the Community focuses on the tools and tactics to take advantage of social audiences that have coalesced around a brand or product. Its three primary sections - feedback, support, and selling - cover the fundamental capabilities of community.

Cover for Digital Tribes III: Organization

Best Practice Guides

Digital Tribes III: Organization


Digital Tribes III is the last of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Marketing firms thrill at creating online communities but perhaps flounder at guiding their structure. In this report, Sauer borrows from Native American tribal practices to suggest ways marketers can organize online communities once they’ve formed.

Cover for Online Communities Part Three: Growing the Community

Beginner's Guides

Online Communities Part Three: Growing the Community


Online Communities Part Three: Growing the Community is the third report in a series of four by DJ Waldow that focus on digital community building. This report uncovers how email marketing – the “digital glue” of new media – can be used to grow your community.

Cover for Digital Tribes II: Community Culture

Best Practice Guides

Digital Tribes II: Community Culture


Digital Tribes II: Community Culture is the second of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. In this report Saur uses the template of Native American tribal practices to highlight techniques that marketers can use to strengthen communities.

View all Beginner's Guides reports (17)

JUMP Magazine

Cover for JUMP Magazine - Fall 2012

JUMP Magazine

JUMP Magazine - Fall 2012


JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.

Cover for JUMP Magazine 2012

JUMP Magazine

JUMP Magazine 2012


JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on October 10 in London and on November 1, 2012 in New York. In this issue of JUMP Magazine, we look at new ways to bridge the multi-channel gap. Big data is the theme, but there are also articles on the socialization of customer service, innovative multichannel campaigns, mobile apps vs. websites, discounting and media growth trends.

Cover for JUMP Magazine: Issue four

JUMP Magazine

JUMP Magazine: Issue four


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this fourth issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including multichannel customer servicebrilliant multichannel campaignsmobile apps vs. websitesmobile checkoutsPR's role in joined up marketing, and how brands can get creative with QR codes.

Cover for JUMP Magazine: Issue three

JUMP Magazine

JUMP Magazine: Issue three


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this third issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including optimising your mobile strategy, a guide to location-based marketing, using offline ads to drive online activity, and how to make the most out of your data.

Cover for JUMP Magazine: Issue two

JUMP Magazine

JUMP Magazine: Issue two


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this second issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why you should be using mobile coupons, content marketing in the multichannel age, 9 steps to multichannel success, and the benefits of an integrated customer service strategy.

View all JUMP Magazine reports (6)