Trends & Innovation

Affiliate Marketing Roundtable Briefing, October 2006

By Econsultancy,

This 10-page briefing is a summary of an Econsultancy roundtable on affiliate marketing (free access). The document contains a write-up of the discussion, an overview of UK affiliate marketing, the latest e-commerce statistics and a section on useful resources. Among the topics discussed were: Brand-bidding; Landing Pages; Merchant-affiliate collaboration and communication; Integrated Campaigns; Hybrid Deals. Attendees included internet marketing experts from the following organisations: Argos, Alliance and Leicester, Aviva, BCA, Commission Junction, Dell, eConversions, Incubeta, Mylistforsanta.com, Ticketmaster and TradeDoubler.

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