tag:econsultancy.com,2008:/reports Research from Econsultancy 2016-05-17T10:10:00+01:00 tag:econsultancy.com,2008:Report/4102 2016-05-17T10:10:00+01:00 2016-05-17T10:10:00+01:00 The Role of CRM in Data-Driven Advertising <p>In today’s world of multichannel shopping, <strong>CRM increasingly means combining digital, mobile and social data together with data tracked or projected from traditional touchpoints</strong> - which is no mean feat.</p> <p>While some businesses claim they are doing a good job of joining up traditional offline data with online, the reality is that most are lacking the know-how and infrastructure to do this properly.</p> <p>The proliferation of data silos and fragmented team structures means that the goal of being able to identify individual customers to a granular level and target them with personalised content and experiences is, for many companies, as elusive as it’s ever been.</p> <p><strong>The Role of CRM in Data-Driven Advertising</strong> report, produced in partnership with <a title="Sociomantic Labs" href="https://www.sociomantic.com/"><strong>Sociomantic Labs</strong></a>, investigates the <strong>extent to which marketers are using CRM data to plan and optimise their marketing</strong>. It also looks to assess the current impact CRM is having upon email, display advertising, social advertising, websites and customer journeys in particular.</p> <p>The report features <strong>in-depth opinions from senior-level executives working within ecommerce, digital and marketing departments</strong>, from companies including AllSaints, Camelot, Natue.com, Occam, Reed.co.uk, Skipton Building Society, Sole Society, TalkTalk, UK grocery retailer and Patron Direct.</p> <h2>What you'll learn</h2> <ul> <li>Why is CRM important?</li> <li>Where does CRM sit within the organisation?</li> <li>What role does CRM play in cross-channel marketing?</li> <li>What types of CRM segmentation and personalisation are being used for online marketing?</li> <li>Which CRM technology and tools are businesses choosing to invest in?</li> <li>How is customer lifetime value (CLV) being measured?</li> <li>How does having a CLV strategy benefit CRM?</li> <li>What are the main challenges with CRM?</li> <li>What are the future trends and predictions for CRM?</li> </ul> <h2>Who should read this report?</h2> <p>This report is for anyone interested in CRM, in particular brand marketers who are just about to, or have already started using CRM as part of their data-driven advertising.</p> tag:econsultancy.com,2008:Report/4129 2016-05-13T11:19:00+01:00 2016-05-13T11:19:00+01:00 Digital Transformation Trends Briefing: Digital Cream London 2016 <h2>Overview</h2> <p><strong>Digital transformation is the journey from where a company is, to where it aspires to be digitally. </strong></p> <p>A digital organisation is generally considered to be one that focuses on customer experience irrespective of channel and has a ‘digital culture’. But how do you get the right mix of skills, culture and technology in order to benefit the customer and the long-term health of your organisation?</p> <p>Econsultancy's <strong>Digital Transformation Trends</strong> Briefing, sponsored by <a href="https://www.accenture.com/gb-en/interactive-index.aspx">Accenture Interactive</a>,<strong> </strong>focuses on the key themes, opportunities and challenges relating to digital transformation as highlighted by client-side digital marketers during <a href="https://econsultancy.com/events/digital-cream-london">Digital Cream 2016</a>. </p> <p>The report aims to provide a snapshot of the areas that are top of mind for marketers, exploring how brands seek to address the challenges and opportunities in this area. </p> <h2>Key trends featured in the report</h2> <ul> <li>Defining digital transformation - are we really talking about 'customer experience transformation'?</li> <li>Objectives and strategy planning - the merits of starting small and aiming big.</li> <li>Top-down vs bottom-up, and the challenges of changing workplace culture.</li> <li>The balance between innovation and business-as-usual.</li> </ul> <h2>Digital Cream</h2> <p>An exclusive invitation-only roundtable event, Digital Cream is an opportunity for senior client-side marketers to learn from each other about the latest best practice, what’s working and what’s not.</p> <p>Digital Cream takes place around the globe throughout the year - <a href="https://econsultancy.com/events">see our upcoming events</a>.</p> <p><iframe src="https://www.youtube.com/embed/2q_lWLm5qtg?wmode=transparent" width="560" height="315"></iframe></p> tag:econsultancy.com,2008:Report/4128 2016-05-10T16:58:00+01:00 2016-05-10T16:58:00+01:00 Digital Trends in the Financial Services and Insurance Sector #<Author:0x007ff40aad6000> <h2>Overview</h2> <p>The <strong>Digital Trends in the Financial Services and Insurance Sector </strong>report, produced by Econsultancy in partnership with <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, explores how digital is changing the competitive landscape of retail banking and insurance.</p> <p>The report, which is based on a global survey of more than 330 marketers, discusses the challenges and opportunities that the digital shift presents to marketers in this sector.</p> <p>Where there are interesting differences, the wider industry is compared with a subset of companies that are at the forefront of the industry. As the companies creating the change to which others are responding, this group is referred to as 'leaders'. A useful lens for comparison and inspiration, leaders display important differences from the rest of the sample, dubbed the mainstream. </p> <h2>You'll discover findings around:</h2> <ul> <li>Financial services describes itself as being in the early stages of digital maturity, and every company in the study has room to advance.</li> <li>Marketers in financial services are prioritizing digital readiness, and have already seen digital channels and content exert an increasing influence on sales.</li> <li>The sector is having to compensate for new consumer habits, and appealing to this generation of customers is overwhelmingly the top issue for the mainstream.</li> <li>Online budgets in financial services have risen steadily, and more than half are increasing their 2016 budget.</li> </ul> <p><strong>Downlad a copy of the report to learn more.</strong></p> tag:econsultancy.com,2008:Report/4097 2016-05-10T15:00:00+01:00 2016-05-10T15:00:00+01:00 The Tension in B2B Customer Experience Management: Traditional priorities vs. new expectations <p><strong>The Tension in B2B Customer Experience Management </strong>report, published by Econsultancy in association with <strong><a title="SAP Hybris" href="http://hybris.com/">SAP Hybris</a></strong>, explores the extent to which B2B organizations address the challenge of improving the customer experience and how well equipped they are for the omnichannel future.</p> <p>The research is based on a global survey of over 220 senior leaders at B2B companies spanning a range of industries.</p> <h3>What you'll learn</h3> <p>The research suggests that while most in B2B recognize the importance of better satisfying buyers, there are significant obstacles to be overcome, some of which are self-imposed:</p> <ul> <li> <strong>Business customers with consumer expectations.</strong> B2B companies are coming to realize that they’re not immune to the digital revolution in how people find, research and buy their products. However, only 16% say that they’ve achieved a CX that’s on par with the best B2C experiences.</li> <li> <strong>B2B sets a low bar for customer experience strategy.</strong> A focus and reliance on strategy is a key difference between leaders in providing a great customer experience and their peers. While 58% of respondent companies believe that they have practical and visionary guidance for these initiatives, the reality is that most are lacking some of the fundamentals of an effective strategy.</li> <li> <strong>Top ecommerce goals are mismatched with customer priorities.</strong> Time and again, we find a tension between the overarching goal of an improved customer experience and the day-to-day decisions being made. For example, when asked to evaluate their ecommerce platforms as they relate to customer experience, respondents tend to emphasize capabilities that are vital, but largely invisible to the end user.</li> </ul> <h3>Features of the report </h3> <p>This 34-page report digs into the <strong>struggles and successes of B2B customer experience</strong>, looking at the extent to which B2B organizations understand the business buyer's journey and the ways in which they are using technology to create compelling experiences. It explores the following areas:</p> <ul> <li>The role of strategy in customer experience</li> <li>Priorities and platforms</li> <li>Challenges to building a great B2B commerce experience</li> <li>Data, technology and knowledge</li> <li>Content and customers - understanding the business buyer's journey</li> <li>Building your CX of the future</li> </ul> tag:econsultancy.com,2008:Report/4114 2016-05-09T00:01:00+01:00 2016-05-09T00:01:00+01:00 Customer Experience Maturity in Australia and New Zealand <h2>Overview</h2> <p>The <strong>Customer Experience Maturity in Australia and New Zealand</strong> report, produced by Econsultancy in association with <a title="Epsilon" href="http://www.epsilon.com/">Epsilon</a>, explores the extent to which organisations in the region focus on the customer, how well they understand the customer journey, how customer experience (CX) budget is allocated, how return on investment is measured and what the future of CX initiatives looks like.</p> <p>The research is based on a survey of 350 marketing, digital and ecommerce professionals based in Australia and New Zealand.</p> <h2>What you'll learn from this research</h2> <p>Key trends featured in the report:</p> <ul> <li>Most companies have not reached CX maturity</li> <li>Customer experience is a team sport</li> <li>New channels and creative innovations are less important</li> <li>The complexity of the customer journey is the main barrier to CX success</li> <li>Responsibility for CX is widely shared across the organisation</li> <li>Advanced CX organisations are more likely to use a broader range of technologies</li> <li>Half of organisations understand the customer journey, half are still struggling</li> <li>Advanced CX organisations integrate customer touchpoints</li> <li>Understanding the customer journey is about driving business and helping customers</li> <li>Responsibility for CX is allocated, but budget is not</li> <li>Both qualitative and quantitative insights are used to inform understanding of the customer journey</li> <li>Advanced companies are more likely to make improvements using insights</li> <li>Return on investment is being measured in traditional ways</li> <li>Companies will use CX initiatives to differentiate themselves from competitors over the next five years</li> <li>Improving channels and understanding the customer journey</li> </ul> <h2>Features of the report</h2> <p>This 44-page report looks in detail at the struggles and successes of modern customer experience, and explores the extent to which organisations from Australia and New Zealand deliver a consistent and relevant customer experience across all touchpoints. It explores the following areas:</p> <ul> <li>Delivering a great customer experience</li> <li>Responsibility for customer experience</li> <li>Customer experience technology</li> <li>Extent to which organisations understand the customer journey</li> <li>Benefits deriving from an understanding of the customer journey</li> <li>Budgeting for understanding the customer journey</li> <li>Customer data and insight</li> <li>Measuring returns</li> </ul> <h2>Who should read this report?</h2> <p>The report is essential reading for both in-house marketers and agency professionals based in Australia and New Zealand, as well as those outside the region who want to understand what the level of customer experience maturity is in these countries.</p> tag:econsultancy.com,2008:Report/4125 2016-05-04T11:25:00+01:00 2016-05-04T11:25:00+01:00 Social Quarterly Q2 2016 #<Author:0x007ff40bd00a50> <p>Social media is evolving rapidly, and the Social Quarterly provides an overview of the latest trends in the industry. It contains information which can be translated into your own documents, allowing you to prepare a pitch or use internally at a moment's notice.</p> <p>The Social Quarterly examines the current social media landscape, trends and updates on various social platforms and considers what will happen next. Updated four times per year, it will help to quickly surface statistics and trends you can use and react to immediately.</p> <p>This time, the second edition of the Social Quarterly looks at developments on Instagram and Snapchat, includes statistics on private messaging apps, takes a closer look at the roles of both millennials and parents and includes the regular updates on user numbers and mobile social media usage.</p> <p>Bringing to life data from the <a href="https://econsultancy.com/reports/social-media-statistics">Internet Statistics Compendium</a> and the <a href="https://econsultancy.com/blog/">Econsultancy blog</a>, the Social Quarterly is the best of social in an easy-to-digest format.</p> <p>The Social Quarterly will allow you to:</p> <ul> <li>Stay up to date with regular developments across multiple social media platforms.</li> <li>Present and pitch at short notice with clear and effective data.</li> <li>Pinpoint areas in which you want to find out more and use the linked Econsultancy resources and blog posts to do this.</li> <li>Spot potential ways your company could be using social media but is not currently.</li> </ul> tag:econsultancy.com,2008:Report/4124 2016-05-03T11:44:00+01:00 2016-05-03T11:44:00+01:00 People and Process: Agile working, collaborative tools and cloud-based marketing tech <h2>Overview</h2> <p>Econsultancy's <strong>People and Processes Trends Briefing </strong>explores the increasing ways companies are organising their marketing and highlights the challenges faced by delegates attending Econsultancy's roundtable-based <a href="https://econsultancy.com/events/digital-cream-london">Digital Cream London 2016</a> event.</p> <p>The People and Processes roundtable was sponsored by <a href="https://www.censhare.com/en">censhare </a>and moderated by digital consultant Danielle Sheerin.</p> <h2>What you'll learn from this report</h2> <ul> <li>Understand how business see themselves along the process of digital transformation, and how working in agile ways is helping them transform.</li> <li>The differing definitions of 'agile' among businesses.</li> <li>The drivers towards, and benefits of, transformational agility.</li> <li>Barriers to transformation.</li> <li>Helpful tools and resources and case studies for teams working towards transformational agility.</li> </ul> <h2>Digital Cream</h2> <p>An exclusive invitation-only event, Digital Cream is an opportunity for senior client-side marketers to learn from each other about the latest best practice, what's working and what's not.</p> <p>Digital Cream takes place around the globe throughout the year - <a href="https://econsultancy.com/events">see our upcoming events</a>.</p> <h2>Digital Transformation</h2> <p>Want more information on <a href="https://econsultancy.com/training/digital-transformation">digital transformation</a>?</p> <p>Digital is changing faster and more profoundly than anyone could have predicted. Doing what you've always done is no longer an option.</p> <p>The specialist Digital Transformation practice within Econsultancy helps companies accelerate their journeys to digital excellence. We address the four vectors of change:</p> <ul> <li>Your <strong>strategy</strong> - where should you be going with digital?</li> <li>Your <strong>people</strong> - what teams, talent and skills do you need to get there?</li> <li>Your <strong>processes</strong>- how should you change the way you work?</li> <li>Your <strong>technologies</strong>- what platforms, software and data strategy will serve you best?</li> </ul> <p><strong>Talk to us about an initial, no-cost consultation. </strong>We'll discuss your toughest challenges, outline our methodology and come back with a proposal.</p> <p>Contact our Digital Transformation Team on transformation@econsultancy.com or call:</p> <ul> <li> <strong>EMEA:</strong>+44 (0)20 7269 1450</li> <li> <strong>Americas: </strong>+1 212 971 0630</li> <li> <strong>APAC: </strong>+65 6653 1911</li> </ul> <p><iframe src="https://www.youtube.com/embed/2q_lWLm5qtg?wmode=transparent" width="560" height="315"></iframe></p> tag:econsultancy.com,2008:Report/4107 2016-04-25T11:30:00+01:00 2016-04-25T11:30:00+01:00 Digital Shift Report: Q2 2016 <p><a href="https://econsultancy.com/reports/digital-shift"><strong>Digital Shift</strong></a>, a quarterly service from Econsultancy, is intended as <strong>a guide to support strategic thinking</strong>.</p> <p>Focused tightly on digital technologies, marketing and ecommerce, it’s about <strong>delivering actionable insight on trends that will be significant in the short to mid-term</strong>, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.</p> <p>The <strong>Q2 2016 report</strong> explores the most notable developments impacting digital marketing this quarter. The critical shifts are summarised below:</p> <ul> <li> <strong>Near-term marketing trends.</strong> Econsultancy’s <a title="Quarterly Digital Intelligence Briefing: 2016 Digital Trends" href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-2016-digital-trends/">research</a> into near-term digital trends reveals an increasing focus on personalisation, attribution and content optimisation as part of the all-encompassing focus on customer experience.</li> <li> <strong>Growing complexity or simplicity in martech?</strong> With apparent growing complexity in the marketing technology landscape, we look at a useful classification of martech and whether the concept of a joined-up martech stack might actually become easier to put together.</li> <li> <strong>Algorithms and artificial intelligence (AI).</strong> Algorithms are more important than ever for marketers, and likely to become even more so. We look at the implications of increasing algorithmic curation, and some concepts that speak to how algorithms and AI are making real leaps forward in capability.</li> <li> <strong>Chatbots and AI.</strong> Suddenly, everyone is talking about chatbots. We consider their role in marketing, their likely future, and some interesting examples of brands already taking steps into the world of chatbots.</li> <li> <strong>Conversational commerce.</strong> With a growing focus on conversational interfaces, what could this mean for the future of retail and commerce? Could it actually mean a reinvention of traditional forms of UX, new skills, but also entirely new opportunities for brands looking for new commerce opportunities?</li> </ul> <p><strong>Download a copy of the report to learn more.</strong></p> <p>You can access the <strong>previous Digital Shift report (Q1 2016)</strong> <a title="Digital Shift Report: Q1 2016" href="https://econsultancy.com/reports/digital-shift-report-q1-2016/">here</a>.</p> <p><iframe src="https://www.youtube.com/embed/wP5zFG2v1Xw?wmode=transparent" width="560" height="315"></iframe></p> tag:econsultancy.com,2008:Report/3008 2016-04-20T15:45:00+01:00 2016-04-20T15:45:00+01:00 Internet Statistics Compendium Econsultancy <p>Econsultancy’s <strong>Internet Statistics Compendium</strong> is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. </p> <p><strong>The compendium is available as 11 main reports (in addition to a B2B report) across the following topics:</strong></p> <ul> <li><strong><a href="http://econsultancy.com/reports/advertising-media-statistics">Advertising</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/content-statistics">Content</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/customer-experience-statistics">Customer Experience</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/web-analytics-statistics">Data and Analytics</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/demographics-technology-adoption">Demographics and Technology Adoption</a></strong></li> <li><strong><a href="http://econsultancy.com/uk/reports/ecommerce-statistics">Ecommerce</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/email-ecrm-statistics">Email and eCRM</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/search-marketing-statistics">Search</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/social-media-statistics">Social</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/strategy-and-operations-statistics">Strategy and Operations</a></strong></li> <li><strong><a title="B2B Internet Statistics Compendium" href="http://econsultancy.com/reports/b2b-internet-statistics-compendium">B2B</a></strong></li> </ul> <p>Updated monthly, each document is a comprehensive compilation of internet, statistics and online market research with data, facts, charts and figures.The reports have been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.</p> <p>There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.</p> <p><strong>Those looking for B2B-specific data should consult our <a title="B2B Internet Statistics Compendium" href="http://econsultancy.com/reports/b2b-internet-statistics-compendium">B2B Internet Statistics Compendium</a>.</strong></p> <p> <strong>Regions covered in each document (where available) are:</strong></p> <ul> <li><strong>Global</strong></li> <li><strong>UK</strong></li> <li><strong>North America</strong></li> <li><strong>Asia</strong></li> <li><strong>Australia and New Zealand</strong></li> <li><strong>Europe</strong></li> <li><strong>Latin America</strong></li> <li><strong>MENA</strong></li> </ul> <p>A sample of the Internet Statistics Compendium is available for free, with various statistics included and a full table of contents, to show you what you're missing.</p> tag:econsultancy.com,2008:Report/4092 2016-04-18T14:00:00+01:00 2016-04-18T14:00:00+01:00 Marketing Budgets 2016 <h2>Overview</h2> <p>The <strong>Marketing Budgets 2016 Report</strong>, published by Econsultancy in association with <a href="https://cloud.oracle.com/marketing-cloud" target="_self">Oracle Marketing Cloud</a>, is a bellwether for the health of the marketing industry.</p> <p>It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.</p> <p>The report compares spending trends – and ability to measure ROI – across different 'traditional' and digital channels. </p> <p>Almost 500 companies participated in this research, which took the form of an online survey during January and February 2016.</p> <h2>What you'll learn from this research </h2> <p>The report reveals marketers’ priorities for the next 12 months, while exploring the extent to which companies are committed to investing in marketing, the channels they are focusing their investment on, and the challenges they face in improving their capabilities in this area.</p> <p>As a result of collecting data and insight on the state of marketing budgets since 2010, the report allows you the opportunity to understand the results in the context of marketing budgets dating back to 2010 and any trends that have emerged.</p> <p><strong>Key findings from the report </strong></p> <ul> <li>Attitudes towards marketing budgets dip, as realities of the boardroom kick in</li> <li>Customer experience and measurability drive marketing technology spend</li> <li>Culture is stifling innovation... and the budget</li> </ul> <h2>Features of the report </h2> <p>This 54-page report looks in detail at how companies are allocating their online and offline marketing budgets in 2016. It explores the following areas:</p> <ul> <li>Marketing budget plans for 2016</li> <li>The CX impact</li> <li>Is the culture of ROI stifling innovation?</li> </ul> <h2>Who should read this report?</h2> <p>The report is essential reading for both in-house marketers and agency professionals around the world, as well as those who want to understand how marketing budgets and investment is evolving within the digital and traditional marketing fields.</p> <h2><strong>Other reports in the Modern Marketing Actionable Insights Series</strong></h2> <ul> <li><strong><a title="Marketers in the Boardroom" href="https://econsultancy.com/reports/marketers-in-the-boardroom/">Marketers in the Boardroom</a></strong></li> <li><strong><a href="https://econsultancy.com/reports/cross-channel-marketing-report/">Cross-Channel Marketing Report</a></strong></li> <li><strong><a href="https://econsultancy.com/reports/the-role-of-dmps-in-the-era-of-data-driven-advertising">The Role of DMPs in the Era of Data-Driven Advertising</a></strong></li> </ul> tag:econsultancy.com,2008:Report/4083 2016-04-13T12:00:00+01:00 2016-04-13T12:00:00+01:00 Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity <p><strong>The Pursuit of Data-Driven Maturity </strong>report, based on a survey conducted by Econsultancy and <strong><a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a></strong>, examines the extent to which organisations are investing time, expertise and budgets to make data-driven marketing a reality. The research also explores adoption levels for more advanced techniques, such as audience amplification and predictive analytics.</p> <p>The report is based on a global survey of more than 3,600 marketers and ecommerce professionals carried out at the end of 2015.</p> <h3>The following sections are featured in the report:</h3> <ul> <li>Introduction</li> <li>Building a data-driven strategy</li> <li>The return on data</li> <li>Moving to a whole customer view</li> <li>Audience amplification: finding new customers with data</li> <li>Understanding tomorrow's customers with predictive analytics</li> <li>Outpacing the competition</li> </ul> <h3> <strong>Findings</strong> include:</h3> <ul> <li>Most companies either have no formal approach whatsoever to <strong>using data in marketing programmes</strong> (23%) or are working towards a strategic approach, but haven’t arrived at one yet (51%). Only 26% of responding organisations have a solid data-driven marketing strategy in place.</li> <li>The <strong>online/offline divide</strong> still exists in 60% of organisations surveyed and 83% struggle with merging their data points.</li> <li>Only 7% of those surveyed exploit <strong>audience amplification</strong> as much as they can, while 13% are doing some work, aided by external support.</li> <li>Less than a fifth (19%) indicate they have technology and processes designed to <strong>predict the needs and behaviours</strong> of customers and prospects.</li> <li>Two in five (41%) report that <strong>marketing takes a back seat</strong> to IT/tech groups in managing its data, with 45% suggesting that marketing can’t make decisions on new technology investments.</li> <li>More than two-fifths (43%) are not using <strong>mobile data</strong> in any meaningful way, while only a fifth collect data on how mobile affects the customer journey. Even smaller proportions are using mobile data for geo-targeting (17%) or uncovering differences between customers (16%).</li> <li>A third (34%) of responding companies rely on individuals/teams separately managing point solutions and delivering insights to a central repository. At the other end of the spectrum, only 13% are using <strong>cloud-based technology</strong> that includes solutions across marketing goals.</li> </ul> <p><strong>Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:Report/4093 2016-04-12T12:23:00+01:00 2016-04-12T12:23:00+01:00 People-Based Advertising in North America #<Author:0x007ff40d9ae4e0> <h2>Overview</h2> <p>The <strong>People-Based Advertising</strong> report, produced in collaboration with <strong><a title="Signal" href="http://www.signal.co/">Signal</a></strong>, is based on a survey of more than 350 brand marketers and media buyers in <strong>North America</strong>. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem.</p> <p>With the unpleasant realities of ad blocking, fraud and viewability concerns weighing on marketers' minds, this report explores whether smarter, data-driven, people-based display advertising is a viable important alternative to the legacy model that is failing the online ecosystem.</p> <h2>What you'll learn</h2> <ul> <li>What are the issues with display keeping advertisers up at night?</li> <li>How are companies managing the data governance issues created by the relative marketing dominance of brands such as Google, Facebook and Twitter?</li> <li>How important is the process of onboarding in the future that advertisers envision?</li> <li>Are consumers likely to be less compliant in the future about the use of their data in addressable media?</li> </ul> <h2>Who should read this report?</h2> <p>The report is essential reading for both in-house marketers and agency professionals based in North America, as well as those outside the region who want to understand how people-based advertising is evolving in these countries.</p> tag:econsultancy.com,2008:Report/4090 2016-04-12T10:00:00+01:00 2016-04-12T10:00:00+01:00 Email Marketing Industry Census 2016 <p>The tenth annual <strong>Email Marketing Industry Census</strong>, sponsored by <a href="http://www.adestra.com">Adestra</a>, is based on the largest UK survey of email marketers.</p> <p>The census looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.</p> <p>With <strong>ten years' worth of data to assess</strong>, this provides an unparalleled opportunity to measure the state of the industry and find out how those at the coalface of email marketing are operating.</p> <p>This report looks in detail at the approaches taken and the resources given to email marketing, as well as issues regarding effectiveness, personalisation, marketing automation, mobile and the future of email.</p> <p>Over 1,100 respondents took part in the 2016 Census, which took the form of an online survey in February and March 2016.</p> <h2>What you'll learn</h2> <ul> <li>Find out how a variety of trends around email practices, budgets and opinions have changed over ten years.</li> <li>Discover other marketers' opinions on what the future of email will look like.</li> <li>Benchmark your own practices with the activities of marketers maximising their email activities.</li> <li>Understand the challenges organisations are facing in improving their email capabilities.</li> </ul> <h2>Key findings from the report</h2> <ul> <li>Email again delivers highest ROI ahead of SEO, but is not receiving the budget spend</li> <li>Delivering advanced segmentation continues to be a challenge</li> <li>Lack of resources impacting a clear strategy for mobile optimisation</li> <li>Tactics used for mobile optimisation and increasing complexity</li> <li>More work to be done to achieve success in implementing automated email programmes</li> <li>Use of third-party email systems increases significantly</li> <li>Focus for the future</li> </ul> <h2>Expert insight</h2> <p>The <strong>86-page</strong> 2016 census report contains insight and comment from leading experts in the email marketing world and associated digital sectors, including:</p> <ul> <li>Kath Pay, Founder &amp; Senior Consultant, Holistic Email Marketing</li> <li>Jordie van Rijn, eCRM and Email Marketing Consultant, eMailMonday</li> <li>Tim Watson, Email Marketing Consultant, Zettasphere</li> </ul> <h2>Features of the report</h2> <ul> <li>Approach to email</li> <li>Email effectiveness</li> <li>Place in the organisation</li> <li>Mobile</li> <li>Personalisation</li> <li>Marketing automation</li> <li>Improving email marketing for the future</li> </ul> <p><strong>You can download a free sample of the report to learn more.</strong></p> <p><iframe src="https://www.youtube.com/embed/TotoIZdle3c?wmode=transparent" width="560" height="315"></iframe></p> tag:econsultancy.com,2008:Report/4085 2016-04-05T14:40:00+01:00 2016-04-05T14:40:00+01:00 Innovating the Digital Customer Experience #<Author:0x007ff40d9f1b28> Morag Cuddeford-Jones <p>Successful innovation starts with the customers, and this Econsultancy report, in association with Jahia, takes a closer look at innovation within digital customer experience. </p> <p>The report is based on interviews with senior executives working for international brands, and covers current innovation, inspiring case studies and how to get company buy-in. </p> <h2>What you'll learn:</h2> <ul> <li>How to innovate and 'visionate' for your company.</li> <li>Leadership skills essential to innovation.</li> <li>How to future-proof innovation and keep it agile.</li> <li>How to maintain growth when competition is rife.</li> <li>How to secure much-needed company buy-in to pursue innovation.</li> <li>What steps have been put in place to encourage innovation by recognised international brands.</li> </ul> <p><strong>Download the report to view more.</strong></p> <h2><strong>Contributors</strong></h2> <p>Our thanks go to:</p> <ul> <li>Joe Guith, President, Cinnabon</li> <li>Edwin Bos, VP Innovation, Reevoo</li> <li>Cameron Worth, CEO, SharpEnd</li> <li>Markus Wulff, Digital Innovation, Absolut</li> <li>Fredrik Thorsén, Head of Digital Marketing, Absolut</li> <li>Andre Eikmeier, Co-Founder and Joint CEO, Vinomofo</li> <li>Mariano Dima, Global CMO, HomeAway</li> <li>Dominique Ansel, Chef Patron, Dominique Ansel Bakery</li> <li>Amber Gadsby, Director of Digital Experience, Domino's</li> <li>Debbie Hulme, Senior Customer Experience Manager, Virgin Atlantic</li> <li>Omaid Hiwaizi, President of Global Marketing, Blippar</li> </ul> tag:econsultancy.com,2008:Report/4082 2016-04-01T13:07:00+01:00 2016-04-01T13:07:00+01:00 The China Digital Report, Q1 2016 #<Author:0x007ff40a98c500> <p>The opening-up of China, with its growing middle-class population, increased westernisation, and greater communication with the outside world, has resulted in a rapid expansion in internet penetration. Indeed, <strong>China now accounts for around a fifth of the global internet population</strong>, with the single largest national online presence.</p> <p>Unlike western countries, however, this growth has been fuelled by ownership of smartphones rather than desktop computers. This heavily influences the way in which consumers in China access the web for surfing, social networking and, of course, shopping.</p> <p><strong>China’s new digital economy</strong> has opened opportunities for western brands looking to target consumers in what is far from a homogenous market. However, the digital ecosystem in China differs substantially from that of western countries. With this in mind, it makes sense to look at the major internet players in China as well the user experience.</p> <p>This, and subsequent <strong>China Quarterly Updates,</strong> will do just that. We also analyse and learn from the real-life experiences and outcomes of companies who have recently launched their brands in China.</p> tag:econsultancy.com,2008:Report/4080 2016-03-31T10:30:00+01:00 2016-03-31T10:30:00+01:00 Guide to LinkedIn Marketing Solutions #<Author:0x007ff40b47e828> <p>This report is a <strong>guide to using LinkedIn for marketing purposes</strong> (both from a strategic and functional point of view), helping B2B marketers to extract maximum value from LinkedIn's comprehensive range of products and features.</p> <p>We have specifically designed this document to be easily understood, supported by <strong>visual examples and case studies</strong> so that recommendations can be readily taken on board by time-poor B2B marketers on the ground.</p> <h3>What you will learn</h3> <p>The guide begins by explaining the <strong>fundamentals of building a compelling LinkedIn profile</strong>. This includes a brief discussion of the pros and cons of the various subscriber accounts. It concludes with a list of recommendations about how to utilise the various profile features and how these can be used collectively to generate ‘trust signals’ to position you as a top-ranking business professional.</p> <p>This document examines how LinkedIn provides a formidable <strong>commercial opportunity for content marketing</strong> via the following solutions:</p> <ul> <li>Company pages</li> <li>Sponsored updates</li> <li>SlideShare</li> <li>Groups</li> <li>Pulse</li> </ul> <p>LinkedIn’s <strong>advertising opportunities</strong> are also examined, including onsite display advertising, network display advertising, sponsored updates and sponsored InMails. The <strong>functionality</strong>,<strong> use cases </strong>and<strong> elements for successful execution</strong> will be examined for each solution in turn.</p> <p>Further opportunities for B2B marketers will be discussed including <strong>setting up your own group</strong>, <strong>best practice guidelines around managing your profile</strong> and <strong>making use of LinkedIn for professional networking</strong>. Each LinkedIn product is underpinned by robust tracking and measurement tools.</p> <p>The report will conclude with a brief overview of <strong>LinkedIn Elevate</strong>, a tool for harnessing the power of employees to support them in acting as influencers on behalf of the organisation.</p> tag:econsultancy.com,2008:Report/3757 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Small Business Online Resource Manager – Digital Marketing Template Files <h3>Overview</h3> <p><strong>Digital Marketing Template Files: </strong><strong>Small Business Online Resource Manager</strong><strong><br></strong></p> <p><strong>Author:</strong> James Gurd, Owner and Lead Consultant, Digital Juggler</p> <p><strong>Files included:</strong> 1 file</p> <h3>About these templates</h3> <p><strong>Who created these template files?</strong></p> <p>In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.</p> <p><strong>How should these files be used?</strong></p> <p>Being able to structure your overall digital marketing strategy is essential to make sure that the individual elements of your overall marketing work as best as they can.</p> <p>In this section, you will find information that can help you effectively manage your online assets.</p> <h3>Contents</h3> <p>In this release we have an Excel file which contains the Small Business Online Resource Manager to help you effectively manage and own your online assets.</p> tag:econsultancy.com,2008:Report/2518 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Content Marketing - Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files: Content Marketing</strong></p> <p><strong>Author:</strong> James Gurd, Owner and Lead Consultant, Digital Juggler</p> <p><strong>Files included:</strong> 5 files</p> <p><strong>File titles:</strong> Content Requirements Briefing Document, Content Marketing Calendar, SEO Checklist, A Guide to Maximising the Reach of Your Content Assets, Guide to Integrating Content into Your Website.</p> <h3>About these templates</h3> <p><strong>Who created these template files?</strong></p> <p>In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.</p> <p><strong>How should these files be used?</strong></p> <p>Content marketing has emerged as a key strategy in promoting businesses online, particularly given changes in search engine algorithms and the way that people make purchasing decisions. These template files will allow you to create, publish, promote and manage your content to reach your business goals.</p> <h3>Contents</h3> <p>In this release we have a template bundle containing five individual documents to help you understand this area in greater detail.</p> <p><strong>Download separate files on the report pages below.</strong></p> tag:econsultancy.com,2008:Report/958 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Ecommerce Projects - Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files: Ecommerce Projects</strong></p> <p><strong>Author:</strong> James Gurd, Owner and Lead Consultant, Digital Juggler</p> <p><strong>Files included:</strong> 8 files </p> <p><strong>File titles:</strong> Checkout Form Guidance Notes, Checkout Guidelines - Seven Principles for Checkout Design, Initiating the RFP Process, Understanding the RFP Process, RFP Scoring Matrix, Project Management Disciplines Essential to the RFP Process, Supplier Selection Checklist, Agency Opportunity Checklist</p> <h3>About these templates</h3> <p><strong>Who created these template files?</strong></p> <p>In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.</p> <p><strong>How should these files be used?</strong></p> <p>Ecommerce is an important element in a large proportion of all online activity. So how can you ensure that your e-commerce activity is competitive and effective? We've created generic templates that get straight to the heart of the considerations needed to successfully run ecommerce projects.</p> <h3>Contents</h3> <p>In this release we have a template bundle containing eight individual documents to help you understand this area in greater detail.</p> <p><strong>Download separate files on the report pages below.</strong></p> tag:econsultancy.com,2008:Report/942 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Web Analytics – Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Templates: Web Analytics</strong></p> <p><strong>Author: </strong>James Gurd, Owner and Lead Consultant, Digital Juggler</p> <p><strong>Files included:</strong> 2 files </p> <p><strong>File titles:</strong> Analytics Requirements Checklist, Supplier Pitch Scorecard</p> <h3>About these templates</h3> <p><strong>Who created these template files?</strong></p> <p>In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.</p> <p><strong>How should these files be used?</strong></p> <p>Analytics is an important part of understanding any digital marketing activity. Here, we've provided templates to guide you through understanding, procuring and engaging with this particular area.</p> <h3>Contents</h3> <p>In this release we have included a supplier pitch scorecard, to help you benchmark the different analytics suppliers that you are considering using. In addition, we have included an analytics requirements checklist to provide you with a series of questions that you should ask yourself before adding tracking codes to your website.</p> <p><strong>Download separate files on the report pages below.</strong></p> tag:econsultancy.com,2008:Report/941 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Usability and User Experience – Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files: Usability and User Experience</strong></p> <p><strong>Author: </strong>James Gurd, Owner and Lead Consultant, Digital Juggler</p> <p><strong>Files included:</strong> 4 files </p> <p><strong>File titles:</strong> Basic Usability Audit, Understanding Usability Reviews and User Testing, Recruitment for User Research, Creating an Online Customer Survey</p> <h3>About these templates</h3> <p><strong>Who created these template files?</strong></p> <p>In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.</p> <p><strong>How should these files be used?</strong></p> <p>Usability and user experience are key to ensuring that online marketing activity is successful, especially if you are driving users to a website. In this bundle, you will find various templates and guides to help you understand how to create a seamless user experience, which should in turn mean higher retention and conversion rates.</p> <h3>Contents</h3> <p>In this release we have a template bundle containing four individual files for usability digital marketing projects.</p> <p><strong>Download separate files on the report pages below.</strong></p> tag:econsultancy.com,2008:Report/940 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Social Media and Online PR – Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files: Social Media and Online PR</strong></p> <p><strong>Authors:</strong></p> <ul> <li>James Gurd, Owner and Lead Consultant, Digital Juggler</li> <li>Ben Matthews, Director, <a title="Montfort" href="http://montfort.io/">Montfort</a> </li> </ul> <p><strong>Files included:</strong> 5 files </p> <p><strong>File titles:</strong> Social Media Strategy, Checklist and Guidelines, Social Media Measurement, Social Media Benchmarking, Social Media Monthly Report</p> <h3>About these templates</h3> <p><strong>Who created these template files?</strong></p> <p>In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.</p> <p><strong>How should these files be used?</strong></p> <p>Social media and online PR are evolving all the time. Because of this, we've created generic templates that get to the core of how you should run a successful online campaign in these areas.</p> <h3>Contents</h3> <p>In this release we have a template bundle containing six individual template files for social media and online PR campaigns.</p> <p><strong>Download separate files on the report pages below.</strong></p> tag:econsultancy.com,2008:Report/939 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Search Engine Marketing: SEO – Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files: Search Engine Marketing - SEO</strong>  </p> <p><strong>Author: </strong>James Gurd, Owner and Lead Consultant, Digital Juggler</p> <p><strong>Files included:</strong> 7 files </p> <p><strong>File titles:</strong> Google Analytics Reporting Dashboard, SEO Keyword Analysis, SEO Keyword Analysis and Creation Supporting Document, Earning High Quality External Links Checklist, Performance Audit, Ranking Signals, RFP Checklist</p> <h3>About these templates</h3> <p><strong>Who created these template files?</strong></p> <p>In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.</p> <p><strong>How should these files be used?</strong></p> <p>Organic search (SEO) is an important part of search engine marketing. We've created template files that should help steer you towards maximising your SEO efforts.</p> <h3>Contents</h3> <p>In this release we have included a mixture of useful documents to help you optimise your SEO campaigns.</p> <p><strong>Download separate files in the report pages below.</strong></p> tag:econsultancy.com,2008:Report/938 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Search Engine Marketing: PPC – Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files: Search Engine Marketing - PPC</strong> </p> <p><strong>Authors:</strong></p> <ul> <li>James Gurd, Owner and Lead Consultant, Digital Juggler</li> <li><a title="Starcom Mediavest Group" href="http://smvgroup.com/">Starcom Mediavest Group</a></li> <li> <a href="http://www.leapfrogg.co.uk/">Leapfrogg</a> </li> </ul> <p><strong>Files included:</strong> 8 files</p> <p><strong>File titles:</strong> Google Analytics Reporting Dashboard, PPC Campaign Troubleshooting Checklist, PPC Ad Group and Keyword Optimisation, Creative Testing Matrix, PPC Forecasting, PPC Client Briefing, Client Briefing Template, RFP Guidelines and Template, Weekly Report</p> <h3>About these templates</h3> <p><strong>Who created these template files?</strong></p> <p>In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.</p> <p><strong>How should these files be used?</strong></p> <p>Paid search (PPC) is an important part of search engine marketing. We've created template files and have included genuine examples of working PPC documents that should help steer you towards maximising your paid search efforts.</p> <h3>Contents</h3> <p>In this release we have included a mixture of useful Excel spreadsheets and documents to help you optimise your campaigns.</p> <p><strong>Download separate files on the report pages below.</strong></p> tag:econsultancy.com,2008:Report/937 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Email Marketing – Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files: Email Marketing</strong></p> <p><strong>Authors:</strong></p> <ul> <li>James Gurd, Owner and Lead Consultant, Digital Juggler</li> <li>Ger Ashby, Head of Creative Services, <a title="Dotmailer" href="https://www.dotmailer.com/">Dotmailer</a> </li> </ul> <p><strong>Files included:</strong> 7 files </p> <p><strong>File titles:</strong> Building an Email Marketing Programme, Campaign Compliance Audit, Email Campaign Report, Email Design Guidelines Campaign Schedule, Email Monthly Report, Email Multi-Client Monthly Report</p> <h3>About these templates</h3> <p><strong>Who created these template files?</strong></p> <p>In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.</p> <p><strong>How should these files be used?</strong></p> <p>Email marketing is popular as ever - so how do you run efficient campaigns, or even get started? We've created generic templates that get to the core of what you should be considering, in order to engage in successful email marketing activity.</p> <h3>Contents</h3> <p>In this release we have a template bundle containing seven individual files to help you understand email marketing in greater detail.</p> <p><strong>Download separate files on the report page below.</strong></p> tag:econsultancy.com,2008:Report/935 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Affiliate Marketing – Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files: Affiliate Marketing</strong></p> <p><strong>Author:</strong> James Gurd, Owner and Lead Consultant, Digital Juggler</p> <p><strong>Files included:</strong> 3 files </p> <p><strong>File titles:</strong> Guide to Building Relationships with Affiliate Partners, Measuring Affiliate Marketing: Goals Objectives and KPIs, Affiliate Marketing Weekly Report</p> <p><em><strong>To be published soon:</strong> Developing and Executing a Performance Marketing Strategy, The Key Components of a Performance Marketing Programme</em></p> <h3>About these templates</h3> <p><strong>Who created these template files?</strong></p> <p>In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.</p> <p><strong>How should these files be used?</strong></p> <p>Affiliate marketing (also known as performance marketing) continues to grow - so how do you run campaigns competitively or even get started? We've created generic templates that get to the core of how you should be considering to run a successful online campaign in this area.</p> <h3>Contents</h3> <p>In this release we have a template bundle containing five individual template files to help you understand affiliate marketing in greater detail.</p> <p><strong>Download separate files on the report pages below.</strong></p> tag:econsultancy.com,2008:Report/934 2016-03-23T11:50:00+00:00 2016-03-23T11:50:00+00:00 Digital Marketing Template Files Econsultancy <h3>Overview</h3> <p><strong>Digital Marketing Template Files</strong></p> <p><strong>Authors:</strong></p> <ul> <li>James Gurd, Owner and Lead Consultant, <a title="Digital Juggler" href="http://digitaljuggler.com/">Digital Juggler</a> </li> <li>Ben Matthews, Director, <a title="Montfort" href="http://montfort.io/">Montfort</a> </li> <li>Ger Ashby, Head of Creative Services, <a title="Dotmailer" href="https://www.dotmailer.com/">Dotmailer</a> </li> <li><a title="Starcom Mediavest Group" href="http://smvgroup.com/">Starcom Mediavest Group</a></li> </ul> <p><strong>Files available:</strong> 10 file bundles, 50+ individual template files<br></p> <p><strong>File titles:</strong> See sample document for full breakdown of section and file information.</p> <h3>About these files</h3> <p>Need help with an area of digital marketing and don't know where to start? This pack of downloadable files contains best practice templates that you can use in your digital marketing activities. Feel free to adapt them to suit your needs.</p> <p><iframe src="https://www.youtube.com/embed/jxKmQGxspc8?wmode=transparent" width="560" height="315"></iframe></p> <h3>Contents</h3> <p>In this release we have 10 template bundles containing over 50 individual template files for digital marketing projects.</p> <p><strong>Download separate file bundles below:</strong></p> <ul> <li>Affiliate Marketing</li> <li>Content Marketing</li> <li>Display Advertising *to be published soon*</li> <li>Ecommerce Projects</li> <li>Email Marketing</li> <li>Search Engine Marketing: PPC</li> <li>Search Engine Marketing: SEO</li> <li>Social Media and Online PR</li> <li>Usability and User Experience</li> <li>Web Analytics</li> </ul> <p><strong>The template files bundle also includes a <a href="https://econsultancy.com/reports/small-business-online-resource-manager/">Small Business Online Resource Manager</a> that </strong><strong>can help you effectively manage and own your online assets.</strong></p> <p><strong>There's a free guide which you can download to find out more about exactly what is included.</strong></p> tag:econsultancy.com,2008:Report/4052 2016-03-22T09:49:00+00:00 2016-03-22T09:49:00+00:00 People-Based Advertising in Australia #<Author:0x007ff40b3034f8> <h2>Overview</h2> <p>The <strong>People-Based Advertising</strong> report, produced in collaboration with <strong><a title="Signal" href="http://www.signal.co/">Signal</a></strong>, is based on a survey of more than 350 brand marketers and media buyers in <strong>Australia</strong>. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem. </p> <p>With the unpleasant relalities of ad blocking, fraud and viewability concerns weighing on marketers' minds, this report explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem.</p> <h2>What you'll learn</h2> <ul> <li>What are the issues with display keeping advertisers up at night?</li> <li>What premium are brands willing to pay for people-based advertising?</li> <li>How are companies managing the data governance issues created by the relative marketing dominance of brands such as Google, Facebook and Twitter?</li> <li>How important is the process of onboarding in the future that advertisers envision?</li> <li>Are consumers likely to be less compliant in the future about the use of their data in addressable media?</li> </ul> <h2>Who should read this report?</h2> <p>The report is essential reading for both in-house marketers and agency professionals based in Australia or North America, as well as those outside the region who want to understand how people-based advertising is evolving in these countries.</p> tag:econsultancy.com,2008:Report/4063 2016-03-14T13:00:00+00:00 2016-03-14T13:00:00+00:00 Paid Search Marketing (PPC) - Best Practice Guide: Marketing Campaign Integration Strategy <p>This section of Econsultancy's newly-updated <strong>Paid Search Marketing (PPC) Best Practice Guide</strong> covers <strong>marketing campaign integration strategy</strong>.</p> <p>Built on the foundations of our previous report, this document has been created and updated using insight, tips, strategies and tactics from those working every day in the paid search field and generating profits for their clients.</p> <p>This guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance within paid search.</p> <h2>Topics covered in this section</h2> <p>Areas covered in this section include:</p> <ul> <li>Integrating paid search with SEO</li> <li>Integrating paid search and display advertising</li> <li>Integrating paid search and affiliate marketing</li> <li>Integration with overall media communications</li> </ul> <p>As well as this section, the guide is available in its entirety as a 400-page report, or in eight other individual sections. <a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">See the main report page</a> for details.</p> <h2>Contributing authors</h2> <p>This guide has been put together and updated by <strong>Rob Jones, an experienced digital consultant and owner of Romor Digital</strong>, with the assistance of leading agencies and practitioners working at the coal face of paid search. They have kindly contributed their time and effort in producing this guide.</p> <p>This section has been reviewed and edited by:</p> <ul> <li>Paul Kasamias, Head of Biddable Media UK, Starcom Mediavest Group</li> <li>NMP</li> <li>Tom Lewis, Head of Professional Services, DC Storm</li> <li>Oscar Romero, Head of Biddable Media, Starcom Mediavest Group</li> </ul> tag:econsultancy.com,2008:Report/4062 2016-03-14T13:00:00+00:00 2016-03-14T13:00:00+00:00 Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search <p>This section of Econsultancy's newly-updated <strong>Paid Search Marketing (PPC) Best Practice Guide</strong> covers <strong>international and multilingual paid search</strong>.</p> <p>Built on the foundations of our previous report, this document has been created and updated using insight, tips, strategies and tactics from those working every day in the paid search field and generating profits for their clients.</p> <p>This guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance within paid search.</p> <h2>Topics covered in this section</h2> <p>Areas covered in this section include:</p> <ul> <li>Global opportunities</li> <li>Competition overseas</li> <li>A brief introduction to Google’s competition</li> <li>Managing international search engine marketing</li> <li>Tools and resources for international paid search marketing</li> </ul> <p>As well as this section, the guide is available in its entirety as a 400-page report, or in eight other individual sections. <a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">See the main report page</a> for details.</p> <h2>Contributing authors</h2> <p>This guide has been put together and updated by <strong>Rob Jones, an experienced digital consultant and owner of Romor Digital</strong>, with the assistance of leading agencies and practitioners working at the coal face of paid search. They have kindly contributed their time and effort in producing this guide.</p> <p>This section has been reviewed and edited by <strong>Peter Whitmarsh, Head of Paid Media at Search Laboratory</strong>.</p> tag:econsultancy.com,2008:Report/4061 2016-03-14T13:00:00+00:00 2016-03-14T13:00:00+00:00 Paid Search Marketing (PPC) - Best Practice Guide: Shopping Campaigns and Product Listing Ads <p>This section of Econsultancy's newly-updated <strong>Paid Search Marketing (PPC) Best Practice Guide</strong> covers <strong>Shopping Campaigns and Product Listing Ads (PLAs)</strong>.</p> <p>Built on the foundations of our previous report, this document has been created and updated using insight, tips, strategies and tactics from those working every day in the paid search field and generating profits for their clients.</p> <p>This guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance within paid search.</p> <h2>Topics covered in this section</h2> <p>Areas covered in this section include:</p> <ul> <li>Eligibility / getting started with Google Shopping</li> <li>The increasing prevalence of product-focused ads</li> <li>Getting products to appear in the search results</li> <li>Shopping campaigns in practice</li> <li>Shopping campaign considerations</li> <li>Campaign priority: high, medium and low-priority Shopping campaigns</li> <li>Shopping campaign structure</li> <li>Bing shopping campaigns</li> <li>Making the most of your product advertising</li> <li>The future of Google Shopping</li> </ul> <p>As well as this section, the guide is available in its entirety as a 400-page report, or in eight other individual sections. <a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">See the main report page</a> for details.</p> <h2>Contributing authors</h2> <p>This guide has been put together and updated by <strong>Rob Jones, an experienced digital consultant and owner of Romor Digital</strong>, with the assistance of leading agencies and practitioners working at the coal face of paid search. They have kindly contributed their time and effort in producing this guide.</p> <p>This section has been reviewed and edited by <strong>Sam Vandermark, Account Director of Biddable Media at The Specialist Works</strong>.</p> tag:econsultancy.com,2008:Report/4060 2016-03-14T13:00:00+00:00 2016-03-14T13:00:00+00:00 Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search <p>This section of Econsultancy's newly-updated <strong>Paid Search Marketing (PPC) Best Practice Guide</strong> covers <strong>mobile paid search</strong>.</p> <p>Built on the foundations of our previous report, this document has been created and updated using insight, tips, strategies and tactics from those working every day in the paid search field and generating profits for their clients.</p> <p>This guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance within paid search.</p> <h2>Topics covered in this section</h2> <p>Areas covered in this section include:</p> <ul> <li>Growth and trends in mobile usage</li> <li>Why mobile paid search is an important part of the marketing mix</li> <li>Differences in mobile search behaviour</li> <li>Best practices for mobile paid search</li> <li>Maximising the ‘local’ opportunity through mobile paid search</li> <li>Using mobile paid search to drive app downloads</li> <li>The future of mobile paid search</li> </ul> <p>As well as this section, the guide is available in its entirety as a 400-page report, or in eight other individual sections. <a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">See the main report page</a> for details.</p> <h2>Contributing authors</h2> <p>This guide has been put together and updated by <strong>Rob Jones, an experienced digital consultant and owner of Romor Digital</strong>, with the assistance of leading agencies and practitioners working at the coal face of paid search. They have kindly contributed their time and effort in producing this guide.</p> <p>This section has been reviewed and edited by <strong>Sophie Kleiner, Head of Search, and PPC team at NMP</strong>.</p> tag:econsultancy.com,2008:Report/4059 2016-03-14T13:00:00+00:00 2016-03-14T13:00:00+00:00 Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Optimisation <p>This section of Econsultancy's newly-updated <strong>Paid Search Marketing (PPC) Best Practice Guide</strong> covers <strong>paid search optimisation</strong>.</p> <p>Built on the foundations of our previous report, this document has been created and updated using insight, tips, strategies and tactics from those working every day in the paid search field and generating profits for their clients.</p> <p>This guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance within paid search.</p> <h2>Topics covered in this section</h2> <p>Areas covered in this section include:</p> <ul> <li>Bid management tool strategy</li> <li>Ad extensions</li> <li>Testing and optimising creative</li> <li>Destination or landing page strategy</li> <li>Campaign review and optimisation strategy</li> <li>Click fraud strategy</li> <li>Paid search and web analytics / reporting</li> </ul> <p>As well as this section, the guide is available in its entirety as a 400-page report, or in eight other individual sections. <a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">See the main report page</a> for details.</p> <h2>Contributing authors</h2> <p>This guide has been put together and updated by <strong>Rob Jones, an experienced digital consultant and owner of Romor Digital</strong>, with the assistance of leading agencies and practitioners working at the coal face of paid search. They have kindly contributed their time and effort in producing this guide.</p> <p>This section has been reviewed and edited by:</p> <ul> <li>Oscar Romero, Head of Biddable Media, Starcom Mediavest Group</li> <li>Peter Whitmarsh, Head of Paid Media, Search Laboratory</li> <li>Matt Whelan, Digital Strategy Director, The Specialist Works</li> <li>Rob Jones, Digital Consultant, Romor Digital</li> <li>Paul Kasamias, Head of Biddable Media UK, Starcom Mediavest Group</li> <li>Jonathan Beeston, Managing Director, UK, Croud</li> </ul> tag:econsultancy.com,2008:Report/4058 2016-03-14T13:00:00+00:00 2016-03-14T13:00:00+00:00 Paid Search Marketing (PPC) - Best Practice Guide: Setting Up Paid Search <p>This section of Econsultancy's newly-updated <strong>Paid Search Marketing (PPC) Best Practice Guide</strong> covers <strong>setting up paid search campaigns</strong>.</p> <p>Built on the foundations of our previous report, this document has been created and updated using insight, tips, strategies and tactics from those working every day in the paid search field and generating profits for their clients.</p> <p>This guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance within paid search.</p> <h2>Topics covered in this section</h2> <p>Areas covered in this section include:</p> <ul> <li>Campaign structure for paid search</li> <li>Keyphrase analysis and selection</li> <li>Local paid search marketing and geo-targeting</li> <li>Ad creative and copy strategy</li> <li>Campaign tracking</li> <li>Audience targeting through search</li> </ul> <p>As well as this section, the guide is available in its entirety as a 400-page report, or in eight other individual sections. <a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">See the main report page</a> for details.</p> <h2>Contributing authors</h2> <p>This guide has been put together and updated by <strong>Rob Jones, an experienced digital consultant and owner of Romor Digital</strong>, with the assistance of leading agencies and practitioners working at the coal face of paid search. They have kindly contributed their time and effort in producing this guide.</p> <p>This section has been reviewed and edited by:</p> <ul> <li>David McDiarmid, Head of Paid Search, DigitasLBi</li> <li>Mike Fantis, Head of Paid Search, Make It Rain</li> <li>Matt Whelan, Digital Strategy Director, The Specialist Works</li> <li>Oscar Romero, Head of Biddable Media, Starcom Mediavest Group</li> <li>Rob Jones, Digital Consultant, Romor Digital</li> <li>Paul Kasamias, Head of Biddable Media UK, Starcom Mediavest Group</li> </ul> tag:econsultancy.com,2008:Report/4057 2016-03-14T13:00:00+00:00 2016-03-14T13:00:00+00:00 Paid Search Marketing (PPC) - Best Practice Guide: Planning and Strategy for Paid Search <p>This section of Econsultancy's newly-updated <strong>Paid Search Marketing (PPC) Best Practice Guide</strong> covers <strong>planning and strategy for</strong><strong> paid search</strong>.</p> <p>Built on the foundations of our previous report, this document has been created and updated using insight, tips, strategies and tactics from those working every day in the paid search field and generating profits for their clients.</p> <p>This guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance within paid search.</p> <h2>Topics covered in this section</h2> <p>Areas covered in this section include:</p> <ul> <li>Defining goals, objectives and KPIs</li> <li>Budgeting for paid search</li> <li>Resourcing and agency strategy</li> <li>Paid search ad network strategy</li> </ul> <p>As well as this section, the guide is available in its entirety as a 400-page report, or in eight other individual sections. <a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">See the main report page</a> for details.</p> <h2>Contributing authors</h2> <p>This guide has been put together and updated by <strong>Rob Jones, an experienced digital consultant and owner of Romor Digital</strong>, with the assistance of leading agencies and practitioners working at the coal face of paid search. They have kindly contributed their time and effort in producing this guide.</p> <p>This section has been reviewed and edited by:</p> <ul> <li>Rob Jones, Digital Consultant, Romor Digital</li> <li>Peter Whitmarsh, Head of Paid Media, Search Laboratory</li> <li>David McDiarmid, Head of Paid Search, DigitasLBi</li> </ul> tag:econsultancy.com,2008:Report/4056 2016-03-14T13:00:00+00:00 2016-03-14T13:00:00+00:00 Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Basics <p>This section of Econsultancy's newly-updated <strong>Paid Search Marketing (PPC) Best Practice Guide</strong> covers <strong>the basics of paid search</strong>.</p> <p>Built on the foundations of our previous report, this document has been created and updated using insight, tips, strategies and tactics from those working every day in the paid search field and generating profits for their clients.</p> <p>This guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance within paid search.</p> <h2>Topics covered in this section</h2> <p>Areas covered in this section include:</p> <ul> <li>What is paid search marketing?</li> <li>The market context for paid search</li> <li>Recent developments in paid search</li> <li>Key terminology</li> <li>The 95 characters that changed advertising history – the anatomy of a Google AdWords ad</li> <li>Why detail matters in paid search</li> <li>Identifying search volumes</li> <li>Opportunities and challenges</li> <li>Paid search success factors</li> <li>Keyword level efficiency controls, including cost per click and Quality Score</li> <li>Campaign-level effectiveness controls</li> <li>Where do I start?</li> <li>Types of paid search marketing</li> </ul> <p>As well as this section, the guide is available in its entirety as a 400-page report, or in eight other individual sections. <a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide">See the main report page</a> for details.</p> <h2>Contributing authors</h2> <p>This guide has been put together and updated by <strong>Rob Jones, an experienced digital consultant and owner of Romor Digital</strong>, with the assistance of leading agencies and practitioners working at the coal face of paid search. They have kindly contributed their time and effort in producing this guide.</p> <p>This section has been reviewed and edited by <strong>Neil Hancock, Head of Optimisation at Silverbean</strong>.</p> tag:econsultancy.com,2008:Report/4055 2016-03-14T13:00:00+00:00 2016-03-14T13:00:00+00:00 Paid Search Marketing (PPC) Best Practice Guide <p>Now including new sections on topics such as mobile paid search, Shopping campaigns and ad extensions, Econsultancy's refreshed and updated <strong>Paid Search Marketing (PPC) Best Practice Guide</strong> covers everything you need to know about paid search advertising.</p> <p>The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. This guide has been thoroughly updated to include best practice around <strong>mobile paid search</strong>, <strong>Shopping campaigns</strong>, <strong>audience targeting through search</strong> and <strong>ad extensions</strong>.</p> <p>Built on the foundations of our previous report, this document has been created and updated using insight, tips, strategies and tactics from those working every day in the paid search field and generating profits for their clients.</p> <p>This guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance within paid search.</p> <h2>Topics covered</h2> <p>Sections covered include:</p> <ul> <li><a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide-paid-search-basics/">Paid Search Basics</a></li> <li><a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide-planning-and-strategy-for-paid-search/">Planning and Strategy for Paid Search</a></li> <li><a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide-setting-up-paid-search/">Setting up Paid Search</a></li> <li><a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide-paid-search-optimisation/">Paid Search Optimisation</a></li> <li><a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide-mobile-paid-search/">Mobile Paid Search</a></li> <li><a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide-shopping-campaigns-and-product-listing-ads/">Google Shopping: Shopping Campaigns and Product Listing Ads</a></li> <li><a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide-international-and-multilingual-paid-search/">International and Multilingual Paid Search</a></li> <li><a href="https://econsultancy.com/reports/paid-search-marketing-ppc-best-practice-guide-marketing-campaign-integration-strategy/">Marketing Campaign Integration Strategy</a></li> </ul> <p>The guide is also available as individual reports covering each of the above separate areas of paid search, enabling you to quickly access the information you need to start improving your marketing efforts.</p> <p><iframe src="https://www.youtube.com/embed/jcMukdgGWMU?wmode=transparent" width="560" height="315"></iframe></p> <h2>Contributing authors</h2> <p>This guide has been put together and updated by <strong>Rob Jones, an experienced digital consultant and owner of Romor Digital</strong>, with the assistance of leading agencies and practitioners working at the coal face of paid search. They have kindly contributed their time and effort in producing this guide.</p> <p>They include:</p> <ul> <li>Oscar Romero, Head of Biddable Media, Starcom Mediavest Group</li> <li>Paul Kasamias, Head of Biddable Media UK, Starcom Mediavest Group</li> <li>Matt Whelan, Digital Strategy Director, The Specialist Works</li> <li>Sam Vandermark, Account Director of Biddable Media, The Specialist Works</li> <li>Peter Whitmarsh, Head of Paid Media, Search Laboratory</li> <li>Sophie Kleiner, Head of Search, Net Media Planet</li> <li>David McDiarmid, Head of Paid Search, DigitasLBi</li> <li>Mike Fantis, Head of Paid Search, Make It Rain</li> <li>Jonathan Beeston, Managing Director, UK, Croud</li> <li>Tom Lewis, Head of Professional Services, DC Storm </li> <li>Neil Hancock, Head of Optimisation and Planning, Silverbean</li> </ul> tag:econsultancy.com,2008:Report/4039 2016-03-07T09:00:00+00:00 2016-03-07T09:00:00+00:00 Digital Transformation in the Retail Sector #<Author:0x007ff40b629a10> <p>In a fast-moving and highly competitive retail market, companies are increasingly embarking on programmes to digitally transform themselves.</p> <p>The <strong>Digital Transformation in the Retail Sector</strong> report looks at the challenges that retailers are facing. The research seeks to understand best practice approaches from those interviewed, along with techniques and strategies that different types of retailers are adopting to increase their chances of success.</p> <h2>Methodology</h2> <p>We carried out a series of in-depth interviews with senior executives from across a range of retailers to understand how they were responding to different opportunities and challenges.</p> <p>Retailers interviewed included: AO.com, Asda, The Body Shop, B&amp;Q, Feelunique.com, Good Hair Day, Pandora, Schuh, Shop Direct, Tesco and Volcom, as well as a number of third parties.</p> <p>We also looked at sector-specific data from our <a title="Quarterly Digital Intelligence Briefing: 2016 Digital Trends" href="https://www.econsultancy.com/reports/quarterly-digital-intelligence-briefing-2016-digital-trends">2016 Digital Trends report</a> published earlier this year.</p> <h2>You'll discover findings around:</h2> <ul> <li>Ways in which companies are putting the customer at the heart of everything to optimise the customer experience.</li> <li>Making the experience more personalised is a top digital priority and how companies are focusing on ways to do this. </li> <li>The focus retailers are placing on blending the digital and physical experience and driving ownership of omnichannel across the customer journey. </li> <li>How retailers are looking to differentiate their offering and how pure-play digital players are focusing on delivering added value online. </li> <li>How retailers are driving forward cultural change in a digital-fast moving environment. </li> <li>How data-driven marketing is a key priority for retailers and the ways in which retailers are adopting a more data-driven approach.</li> <li>How companies are using technology to enhance the customer experience.</li> </ul> <p><strong>Download a copy of the report to learn more.</strong></p> <p>A <strong>free sample</strong> is available for those who want more detail about what is in the report.</p> <h2>How we can help you</h2> <h2 style="font-weight: normal; color: #3c3c3c;"><a style="color: #2976b2; text-decoration: none;" href="https://econsultancy.com/training/digital-transformation" target="_self"><img style="font-style: italic; height: auto; float: right;" src="https://assets.econsultancy.com/images/resized/0004/8296/rgb_dt_logo-blog-third.png" alt="Digital Transformation" width="200" height="66"></a></h2> <p><a title="Digital transformation - Econsultancy" href="https://econsultancy.com/training/digital-transformation/">Digital transformation</a> is a journey that's different for every organisation. To enable delivery of your digital vision (or help you shape that vision) we’ve designed a comprehensive approach to tackle your transformation.</p> <p>Covering everything from strategic operational issues, down to specific marketing functions, we will work with you to achieve digital excellence.</p> <p>Talk to us about an initial, no-cost consultation.</p> <p>Contact our Digital Transformation Team on <a href="mailto:transformation@econsultancy.com">transformation@econsultancy.com</a> or call</p> <ul> <li>EMEA: +44 (0)20 7269 1450</li> <li>APAC: +65 6809 2088</li> <li>Americas: +1 212 971-0630</li> </ul> <p><iframe src="https://www.youtube.com/embed/wP5zFG2v1Xw?wmode=transparent" width="560" height="315"></iframe></p> tag:econsultancy.com,2008:Report/4034 2016-03-01T01:30:00+00:00 2016-03-01T01:30:00+00:00 State of Email and Marketing Automation in South-East Asia <h2>Overview</h2> <p>The <strong>State of Email and Marketing Automation in South-East Asia</strong> report, produced by Econsultancy in association with <strong><a title="IBM Marketing Cloud" href="http://www.ibmmarketingcloud.com/">IBM Marketing Cloud</a></strong>, is based on a survey of over 500 industry professionals. </p> <p>The report aims to explore the state of email and marketing automation in the region, as well as considering the extent to which organisations value this technology. It explores how organisations use the technology they currently have, what they consider to be the barriers to successful integration and implementation, and what their current and future email and marketing technology priorities are.</p> <h2>What you'll learn</h2> <p>Key topics covered in this report include:</p> <ul> <li>Which channels or disciplines were priorities for companies in 2015 and how this has changed for 2016.</li> <li>How companies are assigning their budgets when it comes to email and marketing automation.</li> <li>How companies rate the performance and ROI of their email campaigns.</li> <li>Which types of email and marketing automation technologies companies are currently using, and whether these services are managed in-house or outsourced.</li> <li>What companies consider to be the main barriers to successful integration of email and marketing automation technologies.</li> <li>Which marketing automation activities companies are already engaging in.</li> <li>How companies are dealing with data, and managing data from multiple platforms.</li> </ul> <h2>Who should read this report?</h2> <p>The report is essential reading for both in-house marketers and agency professionals based in South-East Asia, as well as those outside the region who want to understand how investment in email and marketing automation technology is evolving in these countries.</p> tag:econsultancy.com,2008:Report/4014 2016-02-04T15:10:00+00:00 2016-02-04T15:10:00+00:00 Digital Shift Report: Q1 2016 #<Author:0x007ff3e81f0fc0> <p><a href="https://econsultancy.com/reports/digital-shift"><strong>Digital Shift</strong></a>, a quarterly service from Econsultancy, is intended as <strong>a guide to support strategic thinking</strong>.</p> <p>Focused tightly on digital technologies, marketing and ecommerce, it's about <strong>delivering actionable insight on trends that will be significant in the short to mid-term</strong>, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.</p> <p>The <strong>Q1 2016 report </strong>explores the most notable developments impacting digital marketing this quarter. The critical shifts are summarised below:</p> <ul> <li>The future of <strong>content marketing.</strong> Has the New York Times signalled one of the major ways in which content marketing will develop? In creating entirely new approaches to how they use, manage, automate and re-purpose their content we could be witnessing the start of a new beginning for content marketing.</li> <li>The future of <strong>artifical intelligence.</strong> With Mark Zuckerberg announcing his ambition to build an artificial intelligence assistant for home and work, what do marketers really need to know about AI? We'll be taking a look at what it means for how we might target and design experiences for our customers in new ways, how we use apps and the implications for retail.</li> <li>The future of <strong>wearables.</strong> A long-term trend, but are we getting too focused on wristbands and watches? We look at how the future of wearables is as likely to be about clothes and tattoos.</li> <li>The future of <strong>organisational structures.</strong> We reveal highlights from our new Econsultancy research into organisational structures and resourcing, showing that fluid resourcing might just be the new normal.</li> <li>The future of <strong>leadership.</strong> With digital transforming businesses in just about every sector is it time that we redefined effective leadership as well? Findings from Econsultancy's new research indicate a growing need for softer skills aligned with a highly commercial focus, but also a perceived technology literacy gap among our current senior leaders.</li> </ul> <p>Download a copy of the report to learn more.</p> tag:econsultancy.com,2008:Report/4018 2016-02-04T13:25:00+00:00 2016-02-04T13:25:00+00:00 Social Quarterly Q1 2016 #<Author:0x007ff3e82d9c98> <p>Social media is evolving rapidly, and the <strong>Social Quarterly</strong> provides an overview of the latest trends in the industry. It contains information which can be translated into your own documents, allowing you to prepare a pitch or use internally at a moment's notice.</p> <p>The Social Quarterly examines the current social media landscape, trends and updates on various social platforms and considers what will happen next. Updated four times per year, it will help to quickly surface statistics and trends you can use and react to immediately.</p> <p>Now time-pressed marketers can access an instant view of what is happening on Twitter, Facebook, Snapchat, Pinterest and Instagram and use this to inform decision-making. Bringing to life data from the <a href="https://econsultancy.com/reports/social-media-statistics">Internet Statistics Compendium</a> and <a href="https://econsultancy.com/blog/">Econsultancy blog</a>, the Social Quarterly is the best of social in an easy-to-digest new format. </p> <p>The Social Quarterly will allow you to:</p> <ul> <li>Stay up to date with regular developments across multiple social media platforms.</li> <li>See examples of best practice and companies performing well across social.</li> <li>Present and pitch at short notice with clear and effective data.</li> <li>Pinpoint areas in which you want to find out more and use the linked Econsultancy resources and blog posts to do this.</li> <li>Spot potential ways your company could be using social media but is not currently.</li> </ul> tag:econsultancy.com,2008:Report/4023 2016-02-04T12:00:00+00:00 2016-02-04T12:00:00+00:00 The Best of Digital Shift 2015 #<Author:0x007ff3e82b6a40> Neil Perkin <p><a href="https://econsultancy.com/reports/digital-shift"><strong>Digital Shift</strong></a>, a quarterly service from Econsultancy, is intended as <strong>a guide to support strategic thinking</strong>.</p> <p>Focused tightly on digital technologies, marketing and ecommerce, it's about <strong>delivering actionable insight on trends that will be significant in the short to mid-term</strong>, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.</p> <p>The <strong>Best of Digital Shift 2015 </strong>reflects the key developments impacting digital marketing over the past year. The critical shifts are summarised below:</p> <ul> <li> <strong>Innovation management</strong>: The cyclical nature of technology adoption continues to increase in speed, turning exciting opportunities into afterthoughts faster than ever before. What are the new technologies primed to change consumer and purchasing behaviour and how will they fit into commerical offerings?</li> <li> <strong>Growing complexity</strong>: With infinite ways in which marketers can interact with consumers, programmatic marketing is a key priority. How should organisations approach the challenge of integration as they seek to offer personalised experiences?</li> <li> <strong>The era of distribution and the evolution of social</strong>: The maturation of key social platforms has turned social media from a fledging sub segment of marketing, to a dominant gatekeeper of consumer attention and access. How is this changing business models and creating new opportunities?</li> <li> <strong>From mobile apps to bots: </strong>With just a handful of apps dominating the consumers' attention, apps need to be far more pervasive, personal and predictive in order to provide value. How is such thinking permating customer experiences on mobile and in the real world? </li> <li> <strong>Wearables and virtual reality</strong>: There are a host of new technologies gaining traction with early adopters. But which of these are worth experimenting with? How many of these will gain mainstream adoption?</li> </ul> tag:econsultancy.com,2008:Report/4022 2016-02-04T12:00:00+00:00 2016-02-04T12:00:00+00:00 Career and Salary Survey Report 2016 <p>Building on our inaugural <strong>Career and Salary Survey</strong> in <a href="https://econsultancy.com/reports/salary-survey-2015-report/">2015</a> (previously called The Salary Survey), Econsultancy collaborated with sister brands <a href="http://www.marketingweek.com/">Marketing Week</a>, <a href="http://www.designweek.co.uk/">Design Week</a> and <a href="http://www.creativereview.co.uk/">Creative Review</a> to survey nearly 8,500 people across the marketing, digital, design and advertising industries.</p> <p>This report is based on data provided by those who classify themselves as <strong>general marketing and digital professionals</strong>, numbering over 4,300 individuals.</p> <p>It's been nearly three years since Econsultancy drafted its <a href="https://econsultancy.com/blog/62668-our-modern-marketing-manifesto-will-you-sign/">Modern Marketing Manifesto</a>, and this survey data goes some way towards showing how well the gap between digital and general marketing is closing, and what still needs to happen before digital thinking is embedded into all aspects of business strategy.</p> <p>The main objective of this research is to give a guideline of how marketers are remunerated and what the trends and variations are across different industry sectors and regions in the UK, but also to understand how they rate various remuneration packages, what benefits they receive, what their expectations are and how marketing departments evolved in the last 12 months.</p> <p>The survey will help you benchmark salaries for more than 50 individual job roles including positions such as chief marketing officer, digital strategist, marketing manager and eCRM manager. We are confident that this report provides real practical value both for those working in the marketing industry who want to understand how their peers are remunerated.</p> <p><iframe src="https://www.youtube.com/embed/3-7A7ZKWs6E?wmode=transparent" width="560" height="315"></iframe></p> <h2>Findings include:</h2> <ul> <li> <strong>Digital salaries are performing well. </strong>2016 sees more digital roles encroach upon the general marketing space, with digital specialists faring well in terms of average salary.</li> <li> <strong>Mobile skills are highly sought-after. </strong>Mobile emerges as the top paid specialism among digital marketers in 2016, receiving an average basic salary of £49,280.</li> <li> <strong>The gender pay gap persists. </strong>It’s disappointing to see that a sizeable pay gap continues between men and women working in marketing.</li> <li> <strong>Marketers want to up their skills. </strong>With digital marketing content, technology and channels evolving at a phenomenal rate, demand for high quality, digital marketing training has never been higher.</li> <li> <strong>Marketing needs greater representation at board level.</strong> Seeking representation at the top table is ultimately what marketing needs, to ensure its value in driving revenue throughout the business is properly acknowledged.</li> </ul> <h2>Who should read this report?</h2> <p>This report is aimed at marketing practitioners (working either client-side or for an agency) who are interested in salary trends and variations, and want to benchmark their current salaries, in addition to those interested in how UK marketeres are remunerated.</p> <p><strong>Download a copy of the report to learn more.</strong></p> <p>A <strong>free sample</strong> is available for those who want more detail about what is in the report.</p> <p>In addition, use <a href="http://bit.ly/1P1xnbr" target="_blank">Econsultancy's Salary Survey calculator</a> to find out whether you're getting paid enough and see how you rank against your peers.</p> tag:econsultancy.com,2008:Report/4007 2016-01-26T14:30:00+00:00 2016-01-26T14:30:00+00:00 The Rise of Influencers <h2>Overview</h2> <p>Fashion and Beauty Monitor's <strong>The Rise of Influencers</strong> report, in association with Econsultancy, assesses how brands are approaching influencer marketing and with what success. Over the past couple of years, more and more brands have begun to align themselves with social media influencers as a result of customers expressing increasing preference for 'authentic' opinion over and above the voice of the brand itself. This represents a completely new way of working, and this report considers the key trends in working with influencers, the challenges marketers face, and the definition of an 'influencer'.</p> <h2>Key takeaways</h2> <ul> <li>A healthy majority of brands already have an influencer marketing programme underway.</li> <li>Identifying the right influencer is a time-consuming and difficult process, with many currently managing this in-house.</li> <li>Engagement with influencers is becoming more challenging as influencers have become savvier about who they can work with and what they can demand.</li> <li>Relevance in terms of subject area is seen by a majority as the most important factor in choosing the right influencer, more so than reach.</li> </ul> <h2>About Fashion and Beauty Monitor</h2> <p><a href="http://www.fashionmonitor.com/">Fashion and Beauty Monitor</a> is the only digital resource which provides influencer, media, PR and brand contacts, news, events and industry intelligence - all in one convenient place.</p> <p>With over 25 years of experience at the heart of the industry, the world's most successful fashion and beauty professionals rely on our resources and passionate team of experts to plan, engage and connect in a competitive, evolving market.</p> <p>To find out more about Fashion and Beauty Monitor, or for more information about the report, please contact Centaur Marketing's Content Marketing Manager, Priyanka Mehra Dayal, at priyanka.mehra-dayal@centaurmedia.com</p> <p><strong style="border: 0px; vertical-align: baseline;">Download a copy of the report to learn more.</strong></p> tag:econsultancy.com,2008:Report/4001 2016-01-24T22:30:00+00:00 2016-01-24T22:30:00+00:00 The Rise of Marketing Technologists in Australia and New Zealand <h2>Overview</h2> <p><strong>The Rise of Marketing Technologists</strong> report, produced by Econsultancy in association with <strong><a title="IBM Marketing Cloud" href="http://www.ibm.com/">IBM Marketing Cloud</a></strong>, is based on a survey of almost 450 marketing, digital and ecommerce professionals based in Australia and New Zealand.</p> <p>The report, which aims to sum up the state of marketing technology in the region, looks at the extent to which companies value marketing technology, how they use various technologies, and their current and future marketing technology priorities.</p> <h2>What you'll learn from this research </h2> <p>The report reveals marketers’ technology priorities for the next 12 months, while exploring the extent to which companies are committed to investing in various technologies, the areas they are focusing their investment on, and the challenges they face in using marketing technology more effectively.</p> <p><strong>Key trends featured in the report: </strong></p> <ul> <li>A positive outlook for marketing technology</li> <li>The CMO is still the decision maker</li> <li>The majority of companies have integrated their marketing technology</li> <li>Email is still the most invested in and most important marketing technology</li> <li>Content-related technologies aren't far behind email</li> <li>Social media technologies are popular, but not seen as critical</li> <li>Companies are more likely to invest in easy-to-use technology</li> <li>Marketing automation and multivariate testing best for ROI</li> <li>Technology doesn't yet help with budget decisions or profitability</li> <li>Organisational issues are a significant barrier to effective use of marketing technology</li> <li>Overall, the future is bright for marketing technology</li> </ul> <h2>Features of the report </h2> <p>This 39-page report looks in detail at spending trends across a range of marketing technologies and investment priorities for the next 12 months. It explores the following areas:</p> <ul> <li>The strategic care for investing in marketing technology</li> <li>Skills and understanding</li> <li>Role and influence of key decision makers</li> <li>Current technology priorities</li> <li>Criticality versus ease of use</li> <li>Return on investment</li> <li>How organisations rate their use of marketing technology</li> <li>Barriers to effective use of marketing technology</li> <li>Looking ahead: investment in marketing technologies</li> </ul> <h2>Who should read this report?</h2> <p>The report is essential reading for both in-house marketers and agency professionals based in Australia and New Zealand, as well as those outside the region who want to understand how marketing technology investment is evolving in these countries.</p> <p><iframe src="https://www.youtube.com/embed/TotoIZdle3c?wmode=transparent" width="560" height="315"></iframe></p> tag:econsultancy.com,2008:Report/1980 2016-01-21T16:30:00+00:00 2016-01-21T16:30:00+00:00 Quarterly Digital Intelligence Briefings Econsultancy <h3>Download the latest Quarterly Digital Intelligence Briefing (The Pursuit of Data-Driven Maturity) <a title="Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity" href="https://www.econsultancy.com/reports/quarterly-digital-intelligence-briefing-the-pursuit-of-data-driven-maturity/">here</a>.</h3> <p>Econsultancy's <strong>Quarterly Digital Intelligence Briefings </strong>look at some of the most important trends affecting the marketing landscape.</p> <p>Marketers around the world are surveyed on a regular basis to give an accurate bellwether of trends that matter to marketers. Each year kicks off with a broader view on where marketers are focusing their attention. For the rest of the year, Econsultancy’s Research Team dig into some of the key trends to add depth and insight.</p> <p>These reports will benefit senior marketers with budget and planning responsibility who wish to benchmark themselves against their industry peers. They provide many stats and data points to assist with business cases, presentations and client pitches.</p> <p>The Digital Intelligence Briefings are sponsored by <a title="Adobe" href="http://www.adobe.com/solutions/digital-marketing.html">Adobe</a>.</p> <p><strong>2016</strong></p> <ul> <li><a title="Quarterly Digital Intelligence Briefing: 2016 Digital Trends" href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-2016-digital-trends/">Q1: 2016 Digital Trends</a></li> <li><a title="Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity" href="https://www.econsultancy.com/reports/quarterly-digital-intelligence-briefing-the-pursuit-of-data-driven-maturity/">Q2: The Pursuit of Data-Driven Maturity</a></li> </ul> <p><strong>2015</strong></p> <ul> <li><a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-2015-digital-trends/">Q1: 2015 Digital Trends</a></li> <li><a title="Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence" href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-the-quest-for-mobile-excellence">Q2: The Quest for Mobile Excellence</a></li> <li><a title="Quarterly Digital Intelligence Briefing: The Multichannel Reality" href="https://econsultancy.com/reports/the-multichannel-reality/">Q3: The Multichannel Reality</a></li> <li><a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-the-cx-challenge/">Q4: The CX Challenge</a></li> </ul> <p><strong>2014</strong></p> <ul> <li><a title="Quarterly Digital Intelligence Briefing: 2014 Digital Trends" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-2014-digital-trends">Q1: Digital Trends for 2014</a></li> <li><a title="Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity" href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-finding-the-path-to-mobile-maturity">Q2: Finding the Path to Mobile Maturity</a></li> <li><a title="Quarterly Digital Intelligence Briefing: Delivering Digital Experiences" href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-delivering-digital-experiences">Q3: Delivering Digital Experiences</a></li> <li><a href="https://econsultancy.com/reports/quarterly-digital-intelligence-briefing-why-marketing-should-be-personal/">Q4: Why Marketing Should Be Personal</a></li> </ul> <p><strong>2013</strong></p> <ul> <li> <a title="Quarterly Digital Intelligence Briefing: Digital Trends for 2013" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-digital-trends-for-2013">Q1: Digital Trends for 2013</a> </li> <li> <a title="Quarterly Digital Intelligence Briefing: From Content Management to Customer Experience Management" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-from-content-management-to-customer-experience-management">Q2: From Content Management to Customer Experience Management</a> </li> <li><a title="Quarterly Digital Intelligence Briefing: Optimising Paid Media" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-optimising-paid-media">Q3: Optimising Paid Media</a></li> <li><a title="Channels in Concert: Trends in Integrated Marketing" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-integrated-marketing">Q4: Trends in Integrated Marketing</a></li> </ul> <p><strong>2012</strong></p> <ul> <li><a title="Digital Trends for 2012" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-digital-trends-for-2012/">Q1: Digital Trends for 2012</a></li> <li><a title="Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-personalisation-trust-and-roi">Q2: Personalisation, Trust and Return on Investment</a></li> <li><a href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-managing-and-measuring-social">Q3: Managing and Measuring Social</a></li> <li><a title="Quarterly Digital Intelligence Briefing: Making Sense of Marketing Attribution" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-making-sense-of-marketing-attribution">Q4: Making Sense of Marketing Attribution</a></li> </ul> <p><strong>2011</strong></p> <ul> <li><a title="Digital Trends for 2011" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-q2-2011">Q2: Digital Trends for 2011</a></li> <li><a href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-q3-2011">Q3: Impact of Marketing Technology on Business</a></li> <li><a title="Quarterly Digital Intelligence Briefing: Social Data" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing-social-data">Q4: Social Data</a></li> </ul> <p><em>All reports are free to download as part of an Econsultancy subscription.</em></p> <h3><strong>More trends analysis from Econsultancy</strong></h3> <p>Enterprise subscribers also have access to <a title="Econsultancy Digital Shift" href="https://econsultancy.com/reports/digital-shift">Digital Shift</a>, a quarterly service which curates and interprets the most important developments, trends and innovation. Our aim? To make it simple for you to keep track of the key developments in digital technology and marketing. </p> <h4>Find out more about Econsultancy subscriptions</h4> <p>Email us on <a href="mailto:subscriptions@econsultancy.com">subscriptions@econsultancy.com</a>.</p> <p>Or call your local team:</p> <ul> <li>EMEA: Paul Simmons, +44 (0)203 142 8162</li> <li>Americas: Mark Thompson, +1 212 971 0636</li> <li>Asia Pacific: Jefrey Gomez, +65 6809 2088</li> </ul> tag:econsultancy.com,2008:Report/4000 2016-01-21T16:20:00+00:00 2016-01-21T16:20:00+00:00 Quarterly Digital Intelligence Briefing: 2016 Digital Trends <p>The <strong>2016 Digital Trends</strong> report, based on the fifth annual trends survey conducted by Econsultancy and <strong><a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a></strong>, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2016, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.</p> <p>The 2016 edition of this research also focuses on the role of workflows and internal collaboration in the context of digital success. The report is based on a global survey of more than 7,000 marketers and ecommerce professionals carried out at the end of 2015.</p> <h3>The following sections are featured in the report:</h3> <ul> <li>Introduction and a look back at 2015</li> <li>The many priorities within CX</li> <li>Culture, politics and the push to improve CX</li> <li>Data-driven... everything</li> <li>People are mobile, but brands are standing still</li> <li>Marketing to changing realities</li> <li>Planning and execution in 2016</li> </ul> <h3> <strong>Findings</strong> include:</h3> <ul> <li>Just over a fifth (22%) of client-side respondents ranked <strong>optimising the customer experience</strong> as the single most exciting opportunity for the year ahead, slightly ahead of other areas such as creating compelling content for digital experiences and data-driven marketing (both 16%).</li> <li>The priorities that sit atop marketers' lists are tied together by their <strong>focus on the individual</strong>: personalisation (31%), content optimisation (29%) and social media engagement (25%) are overlapping capabilities with the customer at the centre.</li> <li>When asked to identify their strategic priorities for 2016, more organisations chose <strong>data-driven marketing</strong> with their top vote (53%) than any other.</li> <li>The vast majority (94%) say that <strong>optimising creative workflows</strong> will be important in delivering a great customer experience, while a similar proportion (91%) say the same about the importance of <strong>improving collaboration between creative and marketing teams</strong>.</li> <li>Nearly half (46%) of respondents rank the process of <strong>creating a cross-team approach with the customer at the heart of all initiatives</strong> as 4 or 5 on the difficulty scale.</li> <li>Just over half of company respondents (51%, compared to 61% of agencies) rank <strong>mobile</strong> as a top-three area of priority for their organisation (or their clients) in 2016.</li> </ul> <p><strong>Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:Report/3993 2015-12-18T11:13:00+00:00 2015-12-18T11:13:00+00:00 Value Exchange from Data Exchange #<Author:0x007ff3e833ddd8> <h2>Overview</h2> <p>The Econsultancy <strong>Value Exchange from Data Exchange</strong> report, in partnership with Acxiom, examines customer relationships as those customers are becoming increasingly data-savvy and data-wary. It also includes recommendations for businesses looking to move away from short-term incentives in return for data, and towards a more sustainable approach.</p> <p>This research shows the importance of addressing the customer's definition of value, and the need to move forwards from the incentive system which has been the norm for the last 20 years.</p> <h2>Key takeaways</h2> <ul> <li>The customer is now asking 'What's in it for us?' when it comes to brands using their data. This report examines how companies can effectively deal with this question.</li> <li>It takes very little for consumers to 'opt out' and an awful lot to get them back again. Could there be a way to deliver value that encourages customers to consent to sharing their data as part of 'business-as-usual' in the background?"</li> <li>The meaning of value is different for different customers, but long-term relationships with brands are built on trust and value. Customisability and ongoing relevancy are key.</li> <li>If companies cannot continue to deliver value to customers, the customer will go dark. This report considers how companies can continue to react and adapt to the way customers expect to be rewarded for their information, in order to be able to continue to use the valuable insights the data exchange can bring.</li> </ul> <p><strong>Download a copy of the report to learn more.</strong></p> tag:econsultancy.com,2008:Report/3983 2015-12-16T09:35:00+00:00 2015-12-16T09:35:00+00:00 Festival of Marketing 2015: Content Stage #<Author:0x007ff3e8352f30> <p>Presentations from the Content stage at the Festival of Marketing from the 11th and 12th November.</p> tag:econsultancy.com,2008:Report/3992 2015-12-14T17:43:00+00:00 2015-12-14T17:43:00+00:00 Festival of Marketing 2015: Tech Trailblazers Stage #<Author:0x007ff40b1e4428> <p>Presentations from the Tech Trailblazers stage at the Festival of Marketing from the 11th and 12th November. </p>