tag:econsultancy.com,2008:/reports Research from Econsultancy 2017-07-25T14:32:00+01:00 tag:econsultancy.com,2008:Report/4552 2017-07-25T14:32:00+01:00 2017-07-25T14:32:00+01:00 Trend Briefing: Artificial Intelligence (AI) #<Author:0x00000010690040> <h2>Overview</h2> <p>Trend Briefing: Artificial Intelligence (AI) equips marketers with knowledge of perhaps one of the most prominent and exciting areas of tech innovation in 2017 – Artificial Intelligence.</p> <p>The guide was written by film and technology entrepreneur Steffan Aquarone, who has consulted and trained for big brands and spoken around the world on innovation, entrepreneurship and digital marketing, and features insights from senior marketers and innovators.</p> <p>It explains how and why AI has become such a talked about topic in recent years, suggests how marketers might benefit from its immediate practical applications and predicts what the technology might make possible in the near future.</p> tag:econsultancy.com,2008:Report/3008 2017-07-25T11:33:00+01:00 2017-07-25T11:33:00+01:00 Internet Statistics Compendium Econsultancy <p>Econsultancy’s <strong>Internet Statistics Compendium</strong> is a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. </p> <p><strong>The compendium is available as 11 main reports (in addition to two sector-specific reports, B2B and Healthcare &amp; Pharma) across the following topics:</strong></p> <ul> <li><strong><a href="http://econsultancy.com/reports/advertising-media-statistics">Advertising</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/content-statistics">Content</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/customer-experience-statistics">Customer Experience</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/web-analytics-statistics">Data and Analytics</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/demographics-technology-adoption">Demographics and Technology Adoption</a></strong></li> <li><strong><a href="http://econsultancy.com/uk/reports/ecommerce-statistics">Ecommerce</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/email-ecrm-statistics">Email and eCRM</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/mobile-statistics">Mobile</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/search-marketing-statistics">Search</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/social-media-statistics">Social</a></strong></li> <li><strong><a href="http://econsultancy.com/reports/strategy-and-operations-statistics">Strategy and Operations</a></strong></li> </ul> <p>Updated monthly, each document is a comprehensive compilation of internet statistics and digital market research with data, facts, charts and figures. The reports have been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need - a huge time-saver for presentations and reports.</p> <p>There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.</p> <p><strong>Sector-specific data and reports are also available:</strong></p> <ul> <li><strong><a title="B2B Internet Statistics Compendium" href="http://econsultancy.com/reports/b2b-internet-statistics-compendium">B2B</a><br></strong></li> <li><strong><strong><a title="Financial Services and Insurance Internet Statistics Compendium" href="https://econsultancy.com/reports/financial-services-and-insurance-internet-statistics-compendium/">Financial Services and Insurance</a></strong></strong></li> <li> <strong><a title="Healthcare and Pharmaceuticals Internet Statistics Compendium" href="https://econsultancy.com/reports/healthcare-and-pharmaceuticals-internet-statistics-compendium/">Healthcare and Pharmaceuticals</a></strong><strong> </strong> </li> <li><strong><a title="Retail Statistics Compendium" href="https://econsultancy.com/reports/retail-statistics-compendium/" target="_self">Retail</a></strong></li> <li><strong><a title="Travel Statistics Compendium" href="https://econsultancy.com/reports/travel-statistics-compendium/" target="_self">Travel</a></strong></li> </ul> <p><strong>Regions covered in each document (where data is available) are:</strong></p> <ul> <li><strong>Global</strong></li> <li><strong>UK</strong></li> <li><strong>North America</strong></li> <li><strong>Asia</strong></li> <li><strong>Australia and New Zealand</strong></li> <li><strong>Europe</strong></li> <li><strong>Latin America</strong></li> <li><strong>MENA</strong></li> </ul> <p>A sample of the Internet Statistics Compendium is available for free, with various statistics included and a full table of contents, to show you what you're missing.</p> tag:econsultancy.com,2008:Report/4551 2017-07-24T11:31:00+01:00 2017-07-24T11:31:00+01:00 Content Strategy Best Practice Guide #<Author:0x00000010463088> <h2>Overview</h2> <p>The aim of this research was to identify best practice approaches, techniques, challenges and opportunities around digital content strategy.</p> <h2>Research methodology</h2> <p>The methodology involved two main phases:</p> <ul> <li> <strong>Phase 1:</strong> Desk research to identify relevant issues, examples and models.</li> <li> <strong>Phase 2:</strong> a series of in-depth interviews with a range of senior digital and non-digital marketing practitioners, Heads of Content, UX and Content Strategists. Interviewees for the research covered sectors as diverse as financial services, media, public sector, NGO and FMCG.</li> </ul> <h2>What you'll learn</h2> <p>This best practice guide:</p> <ul> <li>outlines some key definitions</li> <li>sets out a core process for content strategy in the digital age</li> <li>defines some key strategic models that enable the smart application of content in the service of achieving marketing objectives.</li> </ul> <p>Included in this report are the following:</p> <p><strong>The content strategy process</strong></p> <p>We define the importance of tying back to a solid strategic process that is aligned to answering the fundamental questions of strategy:</p> <ul> <li>Where are we now?</li> <li>Where do we want to get to?</li> <li>How do we get there?</li> <li>How do we know when we’ve got there?</li> </ul> <p>Our research has demonstrated this alignment to be critical to effective content strategy implementation.</p> <p><strong>Insight and persona generation</strong></p> <p>We discuss the key thinking and methodologies around successful persona generation, how brands are using personas to inform strategy and how relating content to a solid understanding of the customer journey through customer journey mapping can establish a firm foundation for success.</p> <p><strong>Aligning content with brand strategy</strong></p> <p>Defining a content marketing mission, and a key model for relating content to brand purpose and essence.</p> <p><strong>Distribution and format</strong></p> <p>We set out a key model for building an effective content ecosystem (borrowed from YouTube) – ‘Hero, Hub, Help’, look at an example brand that shows exemplary practice in this context, and consider the best ways of linking format selection with objective.</p> <p><strong>Optimisation culture</strong></p> <p>The practitioners interviewed for this report stressed the importance of developing a testing culture to ensure continuous, not just episodic, test and learn. When combined with a structured content calendar, this can bring both alignment and optimisation of resources and impact.</p> <p><strong>Content and technology</strong></p> <p>The marketing and content technology landscape is more complex than ever so how might practitioners best navigate through this complexity and make smart decisions about technology? Technology will play an ever-increasing role in the content marketing process and ecosystem, so how can marketers set themselves up for success?</p> tag:econsultancy.com,2008:Report/4535 2017-07-20T09:35:00+01:00 2017-07-20T09:35:00+01:00 2017 Measurement and Analytics Report <p>Never have marketers, analysts and ecommerce professionals had more data to work with as part of their ongoing efforts to improve business and organisational performance.</p> <p>At the same time, the growing challenge for individuals and organisations alike has been to avoid being overwhelmed by proliferating sources of data and metrics across a burgeoning number of marketing channels and technology platforms.</p> <p>The <strong>2017 </strong><strong>Measurement and Analytics Report</strong>, produced by Econsultancy in partnership with analytics consultancy <strong><a href="http://www.lynchpin.com/">Lynchpin</a></strong> for the tenth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance.</p> <p>The report aims to cut through the noise to understand how companies are using measurement and analytics to boost revenue and profit growth, while also looking at the types of technology and data which are used to meet these ends.</p> <p>The research, based on a survey of almost 1,000 digital professionals, focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric. The report also explores how the worlds of data science and digital analytics are converging as companies strive to extract valuable insights from a wealth of information relating to digital activity in the context of the wider business.</p> <h2>What you'll learn from this research</h2> <ul> <li>Understand how analytics can help to meet financial goals and what the most common growth and profit-related requirements are.</li> <li>Discover how organisations are using data and analytics to build a competitive advantage by becoming more customer-centric.</li> <li>Benchmark the make-up of your analytics or data team and investment plans against those of your peers.</li> <li>Find out where the biggest analytics skills gaps are and what the most common challenges related to deploying tools and technologies organisations face.</li> </ul> <h2>Key findings from the report</h2> <ul> <li>The majority of companies (64%) do not have a documented data analytics strategy.</li> <li>Only 50% of organisations report executive sponsorship of analytics.</li> <li>Half of organisations surveyed regard digital analytics as ‘very important’ to their digital transformation programme (a jump from 43% in 2016).</li> </ul> <h2>Contributors</h2> <p>Econsultancy would like to thank the following people for their contributions to this report:</p> <ul> <li>Amiy Chatley, Digital Analytics Manager, TUI</li> <li>Matteo Fava, Global Head of Analytics, Delivery Hero</li> <li>Graeme McDermott, Chief Data Officer, Addison Lee</li> <li>Andrew Morris, ‎Head of Digital Insight Delivery, RS Components</li> <li>Alejandro Pereda, Head of Insight, Euromoney Institutional Investor plc</li> </ul> <p><strong>Download a copy of the report to learn more.</strong></p> tag:econsultancy.com,2008:Report/4507 2017-07-20T08:45:00+01:00 2017-07-20T08:45:00+01:00 Digital Intelligence Briefing: 2017 Digital Trends in IT <p>The <strong>2017 Digital Trends in IT </strong>report, based on the seventh annual trends survey conducted by Econsultancy and <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals.</p> <p>IT is now seen as an increasingly strategic function within the business, and pivotal to organisational attempts to embrace digital transformation and customer experience initiatives. It is no longer sufficient for the IT department to act merely in a support role when it comes to delivering against the company’s overarching business objectives. IT leaders need to take ownership and drive change within the modern, digitally-enabled organisation.</p> <p>The research is based on data from more than 500 IT leaders (manager level or above) who were among more than 14,000 digital professionals taking part in the seventh annual Digital Trends survey, carried out in November and December 2016.</p> <h3>The following sections are featured in the report:</h3> <ul style="font-weight: normal;"> <li>What keeps IT leaders up at night?</li> <li>2017 priorities for success</li> <li>Challenges of digital transformation</li> <li>Actionable tips to help future-proof your IT function</li> </ul> <h3>Findings include:</h3> <ul> <li>There is heightened pressure on IT practitioners to stay abreast of customer trends, and to deliver infrastructures that enable the real-time and personalised services users increasingly expect in the digital age. <strong>Keeping up with changing customer expectations and behaviour</strong> was cited as a key challenge by 40% of respondents, a greater proportion than those worried about keeping IT systems up and running.</li> <li> <strong>The threat of security breaches and cyber-risk threats</strong> is cited as a key concern by a higher proportion of respondents (41%) than any other area, and security of business and customer data is the most commonly cited IT leader priority for 2017.</li> <li>Larger organisations are less confident than their smaller counterparts when it comes to the <strong>adequacy of digital skills and talent</strong> within their business. With the rise of digital transformation, data scientists are at a premium, and few organisations have all the resources they need to make use of new analytics tools and capabilities.</li> <li>The impact of digital technology on workflows within organisations has been vast, affecting every business function from HR to finance, and marketing to procurement. Nearly half (49%) of IT executives indicate they have prioritised <strong>enhancement of digital workflows</strong>, for example via cloud-based tools, for 2017.</li> <li> <strong>Keeping ahead of major technology connected to innovation</strong> is another key challenge for IT leaders. Executives at large companies are notably more inclined to feel pressure regarding tracking technology and innovation trends than smaller company peers (46% versus 36%).</li> </ul> <p style="font-weight: normal;"><strong>Econsultancy's Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:Report/4493 2017-07-19T22:10:00+01:00 2017-07-19T22:10:00+01:00 Partners in Transformation #<Author:0x00000010a90d70> <p>The <strong>Partners in Transformation: What brand marketers need from agencies </strong>report explores the views of senior, brand-side executives on the changing relationship between brands and agencies.</p> <p>This research, conducted by Econsultancy in partnership with <a href="https://www.ibm.com/watson/marketing/">IBM Watson Customer Engagement</a>, is based on a sample of over 300 senior-level, brand-side executives over a range of customer-facing businesses at organizations reporting an average of $1 billion dollars in 2016 revenues.</p> <p>The report examines pain points and successful aspects of brand/agency relationships as they exist today, covering topics from employing agency assistance in customer experience management, to agencies' evolving role in data analytics and technology investment.</p> <p>Though the relationship is changing, high-performing brands are <strong>taking advantage of new opportunities being created by the pressures</strong> both brands and agencies face from intensifying marketing competition.</p> <p>Automation and commoditization have cut significantly into the profits from media buying and production. This has hurt agencies, but <strong>high-performing brands are finding new ways to collect help in data analysis, customer experience management and strategy</strong>.</p> <p><strong>The ability of agencies to expand brands' data-related capabilities is no longer a priority among high performers</strong>; instead, leading brands expect adapted agencies to be able to assist with utilizing the technology brands already have (30% of leaders report this area of expertise as providing the most value, versus only 19% of the mainstream).</p> <p>The most successful brand/agency relationships occur when brands don't need to rely fully on agencies for outside perspective, <strong>with high-performing brands valuing their agencies for sharing CX expertise at nearly twice the rate as the mainstream (31% of HPCs versus 16% of the mainstream)</strong>. Nearly a third (30%) of the mainstream, by contrast, rely heavily on their agencies to provide a wider industry perspective, compared to only 10% of industry leaders.</p> <p>Findings include:</p> <ul> <li>High-performing brands are 50% more likely than the mainstream to see evolved agencies providing the most value in pushing creative thinking, and assisting with technology utilization. High performing companies rank <em>help in technology utilization </em>as a top criterion when evaluating agency value because they have invested heavily in technology and want to extract its full potential.</li> <li>High-performing brands are 63% more likely to be using their agency partners in areas related to customer experience than the mainstream.</li> <li>Successful brands are three times more likely to say that their agencies collaborate very effectively.</li> <li>Leading brands see the collaboration between their internal teams and agencies in a similarly positive light; high performers are more than 1.5 times as likely to say that internal-team/agency collaboration is "quite effective."</li> <li>Most high performers see positive changes in their agency relationships, but that's not true for the mainstream, where only 20% say they're seeing more productivity</li> </ul> <p><strong>Download a copy of the report to learn more.</strong></p> tag:econsultancy.com,2008:Report/4538 2017-07-17T01:00:00+01:00 2017-07-17T01:00:00+01:00 State of Marketing Automation in Australia and New Zealand <p>The 'holy grail' of marketing automation envisaged by marketers sees the complete elimination of internal data silos to build a 360-degree view of the customer, and the utilisation of this intelligence to enable deeper, personalised engagement with prospects and clients.</p> <p>But how close are today’s marketers to realising this?</p> <p>This is Econsultancy’s first <strong>State of Marketing Automation in Australia and New Zealand</strong> report, published in association with <a title="Oracle Marketing Cloud" href="https://www.oracle.com/marketingcloud/about/australia-new-zealand.html">Oracle Marketing Cloud</a>.</p> <p>The research is based on a survey of over 350 marketing professionals based in Australia and New Zealand, and evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation.</p> <p>Key insights from the research include:</p> <ul> <li> <strong>The majority of companies are choosing to manage their marketing automation in-house.</strong> Three in five (59%) organisations have an in-house team managing marketing automation activities, with only a fifth outsourcing them to an agency. Large organisations (with annual revenues of more than $50 million) are more likely to outsource their marketing automation.</li> <li> <strong>Budgets and internal buy-in are there, but a capability gap is hampering the potential of marketing automation.</strong> Encouragingly, a lack of budget and organisational buy-in prevents only a minority of organisations (20% and 12% respectively) from implementing their automation strategy. The most common barriers are related to data integration and inadequate resources.</li> <li> <strong>There’s a pressing need for data unification.</strong> Only a quarter of companies are working towards the creation of a unified database. Furthermore, nearly half of companies say that integrating data is the most significant barrier to effectively implementing a marketing automation strategy.</li> <li> <strong>Cloud-based SaaS platforms lead the way at an enterprise level.</strong> Large organisations (with annual revenues of at least $50 million) are more likely to use cloud-based SaaS platforms that include automation (38% vs. 28% of smaller organisations).</li> </ul> <p><strong>Download a copy of the report to learn more.</strong></p> <p>A <strong>free sample</strong> is available for those who want more detail about what is in the report.</p> tag:econsultancy.com,2008:Report/4533 2017-07-04T11:00:00+01:00 2017-07-04T11:00:00+01:00 Achieving Predictive Maturity <p>The <strong>Achieving Predictive Maturity</strong> report, published in association with <a title="RedEye" href="https://www.redeye.com/">RedEye</a>, follows on from a survey of 400 marketers carried out for the <a title="Predictive Analytics Report" href="https://econsultancy.com/reports/predictive-analytics-report/">2016 Predictive Analytics Report</a> and aims to examine how companies move from a limited state where they are 'starting out' through to a 'strategic' state where predictive capabilities lie at the heart of the business.</p> <p>It is based on a series of interviews with senior practitioners along with insights from other primary Econsultancy research.</p> <h3>Key themes</h3> <p>The following themes are featured in the report:</p> <ul> <li>Having the right data remains the critical first step</li> <li>Data quality is an ongoing hygiene factor</li> <li>Automation and machine learning pave the path to the highest levels of predictive maturity</li> <li>Business goals need to remain front of mind</li> </ul> <h3>Contributors</h3> <p>Econsultancy would like to thank the following people for their contributions to this report:</p> <ul> <li>Nathan Ansell, Global Director of Loyalty, Customer Insight and Analytics, Marks &amp; Spencer</li> <li>James Backhouse, Marketing Director, Evans Cycles</li> <li>Richard Clark, Marketing Director, N Brown Group plc</li> <li>Matthew Curry, Head of Ecommerce, Lovehoney</li> <li>Lara Izlan, Director of Programmatic Trading, Auto Trader</li> <li>Simon Kaffel, Head of Data Transformation – EMEA, HSBC Retail</li> <li>Katrina King, Head of Customer Marketing, Direct Line Group</li> <li>Colin Lewis, CMO, OpenJaw Technologies (former marketing director, BMI)</li> <li>Peter Markey, Marketing Director, TSB</li> <li>Clement Mazen, Senior Growth Manager, HomeAway</li> </ul> tag:econsultancy.com,2008:Report/4531 2017-06-30T14:00:00+01:00 2017-06-30T14:00:00+01:00 Building a Digital Culture <p>Building a Digital Culture is a Best Practice Guide providing you with tips and information on how to embed a digital culture in order to compete in a fast-paced, digitised and customer-centric world. We draw on a range of survey data, case studies and interviews with leading industry figures to explore what it means to have a digital culture and how executives can go about getting the rest of the company on board.</p> <h3>What you'll learn</h3> <ul> <li>How serving customer experience is a catalyst for organisational change</li> <li>How a digital culture takes shape </li> <li>Who's who in a digital culture </li> <li>Culture as a foundation for growth and innovation</li> </ul> tag:econsultancy.com,2008:Report/4512 2017-06-27T14:30:00+01:00 2017-06-27T14:30:00+01:00 The Customer Experience is Written in Data #<Author:0x00000010bddcc8> <p><strong>The Customer Experience is Written in Data</strong> explores the growing role of data and analytics in marketing. With analytics capabilities falling behind the data available to marketers, organizations are dividing between those that recognize the importance of data analysis, and those that do not. This report, produced in association with <a href="https://www.google.com/analytics/360-suite/#?modal_active=none">Google</a>, is based on a survey of more than 700 executives at organizations with revenues of more than $250 million in 2016.</p> <p>To gain a perspective on where marketing is today and where it’s headed, respondents have been divided into two groups based on performance.  <em>Leading</em> companies significantly exceeded their top 2016 business goal and comprise roughly one-fourth of the sample. The remaining seventy-five percent are designated the <em>mainstream</em> for comparison.</p> <p>Mainstream organizations tend to struggle with drawing actionable insights from data. Industry leaders are almost three times as likely to say that they take action based on recommendations from analytics than their mainstream peers.</p> <p>Standing out as a point of difference between leaders and laggards is an understanding of the customer journey across channels; while an astonishing 90% of all marketers believe that understanding the cross-channel experience is "critical to marketing success," only 43% of the mainstream report having a "clear understanding of customers' journeys across channels and devices," compared to 64% of leaders.</p> <p>Key areas covered in the report include:</p> <p><strong>1. Risk aversion</strong></p> <p>Leaders are significantly less risk-averse than their mainstream peers.</p> <p>In their marketing today, leaders are 65% more likely to report that "as a marketing organization, we are comfortable with risk." Similarly, they are 70% more likely to say that as a business, "we are a quite open to change."</p> <p><strong>2. Free and open internal access to data and analytics drives marketing success</strong></p> <p>Providing free access to data insights goes hand in hand with risk friendliness - an organization may not know where its non-marketing departments may go with the analytics, but there's only upside in sharing.</p> <p>Managers and executives interviewed for the report agree that marketing is too siloed. Insights and even basic marketing performance data are often not made sufficiently available.</p> <p>Survey data supports the idea that open access to data and analytical insights across an organization is critical to success. Leaders are 57% more likely to strongly agree that open access to data leads to higher business performance, and are significantly farther along in providing access to analytics internally.</p> <p><strong>3. Successful organizations don't treat data strategies as manuals - they incorporate them into the culture</strong></p> <p>But that's not to say leaders don't also document their data and analytics strategies in a structured manner. They are 35% more likely to have a documented data and analytics strategy, and 28% more likely to believe that strategy principles are useful for decision making at all levels.</p> <p>The report examines 12 dimensions of digital analytics and data strategy, comparing adoption and performance.</p> tag:econsultancy.com,2008:Report/4470 2017-06-21T16:00:00+01:00 2017-06-21T16:00:00+01:00 Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma <p>The <strong>2017 Digital Trends in Healthcare and Pharma </strong>report reveals a sector that has just started to embark on its digital transformation journey, but with a huge potential for disruption through emerging digital technologies.</p> <p>After a slow start due to the complexities of a siloed sector with legacy infrastructure, alongside heavy regulation and risks associated with patient data and care, healthcare and pharma companies are likely to see exponential change over the next few years as digital data storage and sharing becomes the norm.</p> <p>The research, conducted by Econsultancy in partnership with <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, is based on a sample of almost 500 respondents working in the healthcare and pharma sector who were among more than 14,000 digital professionals taking part in the seventh annual Digital Trends survey, carried out in November and December 2016.</p> <h3>The following sections are featured in the report:</h3> <ul> <li>A sector ripe for digital disruption</li> <li>Shifting control results in a focus on the customer</li> <li>The future looks more promising than ever</li> <li>Actionable tips to help future-proof your healthcare/pharma business</li> </ul> <h3>Findings include:</h3> <ul> <li>The healthcare and pharma sector lags behind others in terms of digital maturity. Strict regulations and a lack of universal standards mean that new entrants find it harder to establish themselves, and levels of risk associated with human health are greater, which can limit innovation. Only 6% of companies describe themselves as digital-first, compared to an average of 11% across other sectors.</li> <li>Healthcare and pharma companies are 14% more likely than their peers in other sectors to consider customer journey management as a top-three tactical priority in 2017, with larger organisations even more likely to prioritise multichannel campaigns and journeys, and also to join up online and offline data.</li> <li>The boom in wearables that collect lifestyle and fitness data is of huge benefit to an industry whose wealth of existing data is often locked up by regulation or in non-digitised formats. Two-thirds of healthcare and pharma companies see improving data analysis capabilities as ‘very important’ for the coming year, reflecting the need for skilled staff to collect, distil and analyse this data influx.</li> <li>Virtual reality (VR) and augmented reality (AR) are being incorporated into new healthcare technologies and systems, with uses ranging from training doctors in operating techniques to gamifying patient treatment plans. Over a quarter (26%) of respondents see the potential in VR and AR as the most exciting prospect for 2020.</li> </ul> <p><strong>Econsultancy's Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:Report/4509 2017-06-13T11:16:00+01:00 2017-06-13T11:16:00+01:00 Travel - Digital Trends and Developments <p><strong>Travel - Digital Trends and Developments</strong> presentation by Econsultancy distills the most recent third-party data and trends, providing a guide to what's happening now in the sector and what you should be keeping an eye on. This presentation will allow you to:</p> <ul> <li>Stay up to date with digital developments.</li> <li>Present and pitch at short notice with clear and effective data.</li> <li>Pinpoint areas in which you want to find out more - and use the linked resources to do this.</li> </ul> tag:econsultancy.com,2008:Report/4502 2017-06-08T11:00:00+01:00 2017-06-08T11:00:00+01:00 Digital Transformation in the Financial Services and Insurance Sector #<Author:0x00000010f26c68> <p>The<strong> Digital Transformation in the FSI Sector: Gearing up for success in a changing market</strong> report builds on our <a href="https://www.econsultancy.com/reports/digital-transformation-in-the-financial-services-sector-2016">previous report</a> looking at digital transformation in the sector. The report aims to explore the approaches new entrants are taking and their focus on the customer experience and marketers' responses to challenges, as well as providing recommendations on approaches to and opportunities related to digital transformation.</p> <h2>Methodology</h2> <p>We carried out a series of in-depth interviews with senior executives from across the financial services and insurance industries to understand how a range of organisations were responding to different opportunities and challenges.</p> <p>Companies interviewed included: The AA, Atom Bank, Aviva, AXA PPP Healthcare, Bought By Many, Lloyds Banking Group, Monzo, National Australia Bank, OCBC Bank, HSBC Singapore, Salesforce and UBS Wealth Management, APAC.</p> <p>We also looked at sector-specific data from our <a href="https://www.econsultancy.com/reports/2017-digital-trends-in-financial-services-and-insurance">2017 Digital Trends in Financial Services and Insurance sector</a>.</p> <h2>What you'll learn</h2> <p>The financial services industry has seen more disruption in the last few years and continues to face significant challenges as new players are seizing the opportunity to enter these markets and new models emerge.</p> <ul> <li>Customer experience continues to be a major focus for marketers and new entrants are focusing on differentiating the customer experience and making the financial lives of customers easy.</li> <li>Having the right strategy and culture to deliver digital transformation is seen as essential with strong leadership from the top.</li> <li>Data is perceived as being a huge part of the digital transformation journey.</li> </ul> <h2>You'll discover findings around:</h2> <ul> <li>How companies are looking to differentiate the customer experience and deliver value to their customers.</li> <li>Ways in which companies are re-orientating their focus around customers and moving away from being product-focused to putting the customer first and delivering products and services more aligned to their needs.</li> <li>The importance of earning trust in the sector and delivering more transparent services to customers.</li> <li>Practices companies are adopting to work in a more agile way. </li> <li>Encouraging a digital culture where digital is not a bolt on. </li> <li>Unlocking the value of data to understand customer journeys and behaviour to deliver more personalised and relevant communications.</li> <li>Importance of innovation starting with the customer and how companies are collaborating and partnering to drive change. </li> </ul> <p>Download a copy of the report to learn more.</p> <p>A <strong>free sample</strong> is available for those who want more detail about what is in the report.</p> <h2>How we can help you</h2> <h2 style="font-weight: normal; color: #3c3c3c;"><a style="color: #2976b2; text-decoration: none;" href="https://econsultancy.com/training/digital-transformation" target="_self"><img style="font-style: italic; height: auto; float: right;" src="https://assets.econsultancy.com/images/resized/0004/8296/rgb_dt_logo-blog-third.png" alt="Digital Transformation" width="200" height="66"></a></h2> <p><a title="Digital transformation - Econsultancy" href="https://econsultancy.com/training/digital-transformation/">Digital transformation</a> is a journey that's different for every organisation. To enable delivery of your digital vision (or help you shape that vision) we’ve designed a comprehensive approach to tackle your transformation.</p> <p>Covering everything from strategic operational issues, down to specific marketing functions, we will work with you to achieve digital excellence.</p> <p>Talk to us about an initial, no-cost consultation.</p> <p>Contact our Digital Transformation Team on <a href="mailto:transformation@econsultancy.com">transformation@econsultancy.com</a> or call</p> <ul> <li>EMEA: +44 (0)20 7269 1450</li> <li>APAC: +65 6653 1911</li> <li>Americas: +1 212 971-0630</li> </ul> <p><iframe src="https://www.youtube.com/embed/2q_lWLm5qtg?wmode=transparent" width="560" height="315"></iframe></p> tag:econsultancy.com,2008:Report/4503 2017-06-02T10:29:00+01:00 2017-06-02T10:29:00+01:00 Retail - Digital Trends and Developments <p><strong>The Retail - Digital Trends and Developments</strong> presentation by Econsultancy distills the most recent third-party data and trends, providing a guide to what's happening now in the sector and what you should be keeping an eye on. This presentation will allow you to:</p> <ul> <li>Stay up to date with digital developments.</li> <li>Present and pitch at short notice with clear and effective data.</li> <li>Pinpoint areas in which you want to find out more - and use the linked resources to do this.</li> </ul> tag:econsultancy.com,2008:Report/4501 2017-06-01T10:36:00+01:00 2017-06-01T10:36:00+01:00 Financial Services and Insurance - Digital Trends and Developments <p><strong>The Financial Services and Insurance - Digital Trends and Developments</strong> presentation by Econsultancy distills the most recent third-party data and trends, providing a guide to what's happening now in the sector and what you should be keeping an eye on. This presentation will allow you to:</p> <ul> <li>Stay up to date with digital developments.</li> <li>Present and pitch at short notice with clear and effective data.</li> <li>Pinpoint areas in which you want to find out more - and use the linked resources to do this.</li> </ul> tag:econsultancy.com,2008:Report/4471 2017-05-31T11:00:00+01:00 2017-05-31T11:00:00+01:00 Digital Intelligence Briefing: 2017 Digital Trends in Media and Entertainment <p>The <strong>2017 Digital Trends in Media and Entertainment </strong>report is a barometer of the extent to which companies in this sector are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond.</p> <p>The research, conducted by Econsultancy in partnership with <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, is based on a sample of more than 550 media and entertainment industry respondents who were among more than 14,000 digital professionals taking part in the seventh annual Digital Trends survey, carried out in November and December 2016.</p> <h3>The following sections are featured in the report:</h3> <ul> <li>The four traits of successful digital media and entertainment companies</li> <li>Content + data = personalised experiences</li> <li>Gearing up for the future</li> <li>Actionable tips to help future-proof your media/entertainment business</li> </ul> <h3>Findings include:</h3> <ul> <li>The proportion of media and entertainment companies describing themselves as digital-first (22%) is more than double the average percentage for all other sectors (10%), and second only to the gaming &amp; gambling sector (25%). At the other end of the scale, only 15% of media respondents say that digital marketing is ‘very much separate’.</li> <li>‘Creating compelling content for digital experiences’ stands out as the single most exciting opportunity in 2017, selected by 22% of media organisations. Great content in isolation is not always enough. There is a growing need for media companies to create compelling experiences around their content, and to present it in the right context.</li> <li>Digital-first organisations are 17% more likely to invest in design to help differentiate their brand than laggards. Furthermore, digital leaders are 19% more likely to have the ‘processes and collaborative workflows they need to achieve a design advantage’ (75% vs. 63%). Digital leaders are also 23% more likely than laggards to say they have ‘well-designed user journeys that facilitate clear communication and a seamless transaction’.</li> <li>The relentless use of data is a feature of progressive media companies seeking to provide experiences that are as personalised and relevant as possible. Data-driven marketing is a key strategic priority for three in five (62%) media organisations, second only to customer experience (84%) in importance.</li> </ul> <p><strong>Econsultancy's Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:Report/4504 2017-05-31T10:00:00+01:00 2017-05-31T10:00:00+01:00 Travel Internet Statistics Compendium <p>Econsultancy's <strong>Travel Internet Statistics Compendium</strong> is a comprehensive collection of the most recent travel sector statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.</p> <p>Like our main <a title="Internet Statistics Compendium" href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>, this report has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the travel internet statistics you need.</p> <p>There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.</p> <p>Report topics include:</p> <ul> <li>Global and regional digital marketing trends in travel</li> <li>Statistics on hotels and accommodation booking behaviour</li> <li>Top travel agencies and travel websites</li> <li>The digital travel advertising market</li> <li>Market data on digital channels and customer experience trends in travel</li> <li>The use of Virtual Reality/Artificial Intelligence for travel</li> </ul> <p><strong>A free sample document is available for download</strong></p> tag:econsultancy.com,2008:Report/4055 2017-05-30T17:00:00+01:00 2017-05-30T17:00:00+01:00 Paid Search Best Practice Guide <p>Now including new sections on topics such as <strong>paid search in social media, video advertising, mobile paid search, Shopping campaigns and ad extensions</strong>, Econsultancy's refreshed and updated <strong>Paid Search Best Practice Guide</strong> covers everything you need to know about paid search advertising.</p> <p>The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment.</p> <p>Built on the foundations of our previous report, this document has been created and updated using insight, tips, strategies and tactics from those working every day in the paid search field and generating profits for their clients.</p> <p>This guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance within paid search.</p> <h2>Topics covered</h2> <p>Sections covered include:</p> <ul> <li>Paid Search Basics</li> <li>Planning and Strategy for Paid Search</li> <li>Setting up Paid Search</li> <li>Paid Search Optimisation</li> <li>Mobile Paid Search</li> <li>Google Shopping: Shopping Campaigns and Product Listing Ads</li> <li>International and Multilingual Paid Search</li> <li>Marketing Campaign Integration Strategy</li> <li>Video Advertising</li> <li>Paid Search in Social Media</li> </ul> <p><iframe src="https://www.youtube.com/embed/jcMukdgGWMU?wmode=transparent" width="560" height="315"></iframe></p> <h2>Contributing authors</h2> <p>This guide has been put together and updated by <strong>Rob Jones, an experienced digital consultant and owner of Romor Digital</strong>, with the assistance of leading agencies and practitioners working at the coal face of paid search. They have kindly contributed their time and effort in producing this guide.</p> <p>They include:</p> <ul> <li>Judith Lewis, Founder of Decabbit Consultancy</li> <li>Oscar Romero, Head of Performance Media, Mediavest/Performics</li> <li>Paul Kasamias, Head of Biddable Media UK, Performics</li> <li>Matt Whelan, Digital Strategy Director, The Specialist Works</li> <li>Sam Vandermark, Associate Director - Digital, The Specialist Works</li> <li>Peter Whitmarsh, Head of Performance Media, Starcom/Performics</li> <li>Sophie Kleiner, Head of Search, Net Media Planet</li> <li>David McDiarmid, Head of Paid Search, DigitasLBi</li> <li>Tom Lewis, Head of Professional Services, DC Storm </li> <li>Neil Hancock, Head of Optimisation and Planning, Silverbean</li> <li>Kevin Joyner, Director of Planning and Insight, Croud</li> <li>Hannah Mattinson, Senior Paid Marketing Manager, Silverbean</li> </ul> tag:econsultancy.com,2008:Report/4482 2017-05-30T12:00:00+01:00 2017-05-30T12:00:00+01:00 Digital Intelligence Briefing: 2017 Digital Trends in South Africa <p>The <strong>2017 Digital Trends in South Africa</strong> report highlights the key digital trends, challenges and opportunities which South African marketers need to be aware of during 2017, covering topics ranging from customer experience and social media marketing to mobile and artificial intelligence.</p> <p>The research, conducted by Econsultancy in partnership with <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, is based on data from almost 250 South Africa-based respondents who were among more than 14,000 digital professionals taking part in the seventh annual Digital Trends survey, carried out in November and December 2016.</p> <h3>The following sections are featured in the report:</h3> <ul> <li>Striving for digital maturity as nation catches smartphone bug</li> <li>Social media and brand building are top priorities</li> <li>Future of the customer experience</li> <li>Fit for the future: three key areas South African marketers should focus on</li> </ul> <h3>Findings include:</h3> <ul> <li> <strong>Companies strive for integrated approach to digital marketing activities. </strong>Around a third of in-company respondents say their businesses are either digital-first (17%), or that digital permeates all their marketing activities (15%). Asked about their clients, agency respondents are significantly more likely than their client-side counterparts to say that digital marketing is very much separate (30%), and correspondingly less likely to say their clients are digital-first (only 1%).</li> <li> <strong>Agencies are more focused than their client-side peers on how mobile is changing the business landscape</strong> as South Africa transitions from being a feature phone nation to a smartphone nation. More than three-quarters (77%) of supply-side respondents report that understanding how mobile users research/buy products is ‘very important’, 17 percentage points higher than for company respondents (60%).</li> <li> <strong>Customer experience and cross-channel marketing are major areas of strategic focus.</strong> Almost nine in ten (89%) South African companies say that CX is one of their top-three strategic areas of priority for 2017, including 58% who make it their first choice. They are 54% more likely than their international counterparts to rank cross-channel marketing as their first choice (20% versus 13% for the rest of the world).</li> <li> <strong>Companies are embracing the burgeoning marketing opportunity afforded by social platforms</strong>, with social media engagement and brand building / viral marketing sharing first place in terms of tactical priorities for businesses in South Africa. More than a third of respondents (37%) say these tactics are among their top three priorities.</li> </ul> <p><strong>Econsultancy's Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:Report/4496 2017-05-26T10:12:00+01:00 2017-05-26T10:12:00+01:00 Webinar: The Future of HR in the Digital Age <h2>About the webinar</h2> <p>Hosted by Neil Perkin, the webinar covered findings from our <a title="The Future of HR in the Digital Age" href="https://econsultancy.com/reports/the-future-of-hr-in-the-digital-age/">latest research</a>:</p> <ul> <li>The new context for HR - digital disruption and the customer experience revolution</li> <li>HR and digital leadership - how is leadership and leadership development changing in the digital-empowered world?</li> <li>HR and digital transformation - how can HR empower digital-native culture and transformation?</li> <li>Changing HR practice - shifting performance management processes, building high-performance teams, developing a learning culture, approaches to talent acquisition and management</li> </ul> <h2> Watch the webinar recording</h2> <p><iframe src="https://player.vimeo.com/video/218916188" width="640" height="360"></iframe></p> <h2>Digital Transformation Event: Talent and Culture</h2> <p>Econsultancy is also hosting an event which will focus on similar topics on June 14 at The Mandarin Oriental, London: <a href="https://econsultancy.com/events/digital-transformation-conference-talent-and-culture/" target="_self">Digital Transformation: The two key pillars of change, talent and culture</a>. This event is aimed at C-suite and senior-level, client-side marketing, digital and HR professionals.</p> <p><a href="https://econsultancy.com/events/digital-transformation-conference-talent-and-culture/" target="_self">Find out more and request your place</a></p> <h2>HR in the Digital Age Training</h2> <p>We're also happy to announce that Neil Perkin is going to be hosting a <a href="https://econsultancy.com/training/courses/hr-in-the-digital-age" target="_self">one-day training course</a>, focusing on the need-to-know shifts and the latest thinking and approaches, in order to help you and your company succeed in the digital age. <a href="https://econsultancy.com/training/courses/hr-in-the-digital-age">The course</a> is ideal for anyone working directly in HR, Learning and Development, or involved in leading teams and transformation.</p> <p><a href="https://econsultancy.com/training/courses/hr-in-the-digital-age" target="_self">Find our more and book your place</a></p> <h2>Get in touch</h2> <p>If you have any questions about the event or the webinar please contact <a href="mailto:alice.brown@econsultancy.com">alice.brown@econsultancy.com</a>.</p> tag:econsultancy.com,2008:Report/4455 2017-05-26T10:12:00+01:00 2017-05-26T10:12:00+01:00 The Future of HR in the Digital Age #<Author:0x000000110e58b0> <h2>About this report </h2> <p>The critical part that the Human Resources and Learning and Development (HR and L&amp;D) functions play in digital transformation has always been clear.</p> <p>As digital impacts ever more broadly across sectors and corporate divisions, both areas have over time become only more essential to the transformation of business functions to become truly ‘fit-for-purpose’ for a digital-empowered world.</p> <p>While HR and L&amp;D professionals have always been part of the Econsultancy community we have not (until now) focused specifically on how the functions themselves are changing in response to challenges and opportunities brought by digital. A number of our previous Digital Transformation reports have touched on this area, most notably the <em><a title="Digital Marketing: Organisational Structures and Resourcing Best Practice Guide" href="https://econsultancy.com/reports/digital-marketing-organisational-structures-and-resourcing-best-practice-guide/" target="_self">Digital Marketing: Organisational Structures and Resourcing Best Practice Guide</a> </em>and our<a title="Skills of the Modern Marketer Guide" href="https://econsultancy.com/reports/skills-of-the-modern-marketer/" target="_self"><em> Skills of the Modern Marketer Guide</em></a>, but this is an opportunity to consider how the practice of HR is shifting.</p> <p>This research drew both from our existing knowledge and data, derived from multiple studies and reports, and from a series of in-depth interviews conducted with HR professionals across a broad range of sectors incorporating an equally broad set of challenges.</p> <h2>Key findings</h2> <ul> <li> <strong>Redefining human resources (HR) </strong>– an increasingly greater role for technology and particularly data has the potential to radically shift HR practice and processes. This brings new challenges in the need for HR professionals to improve digital literacy and skills in order to maximise the possibilities created by new technologies and adapt to the rapidly shifting organisational context that surrounds them.</li> <li> <strong>Customer experience (CX) and digital transformation </strong>are both acting as key drivers for shifting HR practice as many organisations reorient resourcing, focus and culture around customer-centric strategies. As businesses transform to become ‘fit-for-purpose’ for a rapidly changing digital world, the HR function is playing a critical role in supporting change through a heightened focus on culture, learning and employee engagement.</li> <li> <strong>Talent –</strong> shifting organisational priorities are creating high demand for talent in particular fields and creating challenges for HR to recruit scarce but high-demand talent. As a result, recruitment processes and relationships are being reinvented.</li> <li> <strong>Performance management </strong>– rapidly changing contexts are impacting performance management processes, as organisations seek to be more adaptive and rely on more regular, informal feedback rather than rigid annual performance reviews and ratings.</li> <li> <strong>Empowerment – </strong>as businesses seek to move faster, employee and team autonomy and empowerment have taken on a new level of importance. The HR function is playing a key role in encouraging employee ownership and empowerment.</li> <li> <strong>Leadership and culture – </strong>our research shows that in the context of the increasingly agile, digitally-empowered operating environment, the qualities that define great leadership are changing. HR and learning professionals are refocusing leadership development programmes on enhancing not only traditional leadership skills, but ‘softer’ skills that can enable greater collaboration, entrepreneurialism and the ability for the business to move fast. A key part of this is focusing not only on knowledge, but on the behaviours that can establish organisational norms and support the right culture for agility.</li> </ul> tag:econsultancy.com,2008:Report/4472 2017-05-24T15:00:00+01:00 2017-05-24T15:00:00+01:00 Digital Intelligence Briefing: 2017 Digital Trends in the Technology Sector <p>The <strong>2017 Digital Trends in the Technology Sector </strong>report demonstrates that organisations within the sector that is transforming many others are leaders in digital integration, but are having to transform their internal structures and strategies to adapt to changing customer demands and behaviours, putting the customer first rather than the product.</p> <p>The research, conducted by Econsultancy in partnership with <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, is based on a sample of over 900 respondents working in the technology sector who were among more than 14,000 digital professionals taking part in the seventh annual Digital Trends survey, carried out in November and December 2016.</p> <h3>The following sections are featured in the report:</h3> <ul> <li>Technology organisations lead in digital maturity</li> <li>The customer takes centre stage</li> <li>The next wave of tech innovation</li> <li>Actionable tips to help future-proof your technology business</li> </ul> <h3>Findings include:</h3> <ul> <li>Organisations in the technology sector are nearly twice as likely as their peers in other sectors to classify themselves as digital-first (19% vs. 10%), putting the sector in third place (after gaming &amp; gambling and media) out of the 15 key sectors we analysed.</li> <li>Tech organisations appear to be prepared for the challenge presented by a rapidly changing industry; across the eight key factors identified for digital success, technology organisations are ahead of other sectors. UX design is one of the areas they excel in, as they’re 23% more likely to say they have ‘well-designed user journeys that facilitate clear communication and a seamless transaction’.</li> <li>The vast majority (81%) of technology companies are putting the customer at the heart of all their initiatives, and customer journey management is the second most important priority for 2017, closely followed by targeting and personalisation.</li> <li>Almost a third (29%) of tech companies are planning to use product/service innovation to differentiate themselves from competitors over the next year. Digital-first organisations reveal their maturity as they are 52% more likely than the rest to see customer experience as a key differentiator, second behind product/service innovation.</li> </ul> <p><strong>Econsultancy's Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:Report/4489 2017-05-22T11:14:00+01:00 2017-05-22T11:14:00+01:00 Social Quarterly: Q2 2017 <p>The <strong>Social Quarterly</strong> is a series of presentations by Econsultancy, which curate the latest trends, developments and statistics in social media. The reports focus on distilling the most recent data and trends, aiming to provide a guide to what's happening now in social media and what you should be keeping an eye on.</p> <p>Social media evolves rapidly, and the <strong>Social Quarterly</strong> provides an overview of the latest trends in the industry. It contains information which can be translated into your own documents, allowing you to prepare a pitch or use internally at a moment's notice.</p> <p>The Social Quarterly examines the current social media landscape, trends and updates on various social platforms and considers what will happen next. Updated four times per year, it will help to quickly surface statistics and trends you can use and react to immediately.</p> <p><strong>This edition of Social Quarterly includes</strong> Facebook’s introduction of ‘Stories’, the introduction of ‘Cabana’ from Tumblr, additional AR filters on Instagram and new ‘Trending Stories’ from LinkedIn, amongst other innovations.</p> <p>Bringing to life data from the <a href="https://econsultancy.com/reports/social-media-statistics">Internet Statistics Compendium</a> and the <a href="https://econsultancy.com/blog/">Econsultancy blog</a>, the Social Quarterly is the best of social in an easy-to-digest format.</p> <p>The Social Quarterly will allow you to:</p> <ul> <li>Stay up to date with regular developments across multiple social media platforms.</li> <li>Present and pitch at short notice with clear and effective data.</li> <li>Pinpoint areas in which you want to find out more and use the linked Econsultancy resources and blog posts to do this.</li> <li>Spot potential ways your company could be using social media but is not currently.</li> </ul> tag:econsultancy.com,2008:Report/4490 2017-05-22T11:10:00+01:00 2017-05-22T11:10:00+01:00 Innovation Best Practice Guide #<Author:0x000000112d62c8> <p>The <strong>Innovation Best Practice Guide</strong> is Econsultancy's most wide-reaching report on the topic of innovation.</p> <p>The report details tried and tested approaches to innovation that are designed to be practical tools to help you think differently and create new things.</p> <p>It challenges notions about startups, offers advice on embedding an innovative culture within organisations and explains that innovation is as much to do with reframing a message or your marketing as coming up with new products.</p> <h2>About the author</h2> <p>This report was written by <strong>Steffan Aquarone</strong>. Steffan is a UK entreprenuer in the film and technology sectors, has founded multiple startups and leads Econsultancy's best practice guides programme as well as delivering training to clients around the world.</p> <h2>Contributors</h2> <p>This guide has been put together and updated with the assistance of leading innovation professionals. They have kindly contributed their time and effort in producing this guide.</p> <p>Contributors to the report include:</p> <ul> <li>Mike Baxter, Goal Atlas</li> <li>David Sharp, 10x at Ocado</li> <li>Clint Hook, Experian</li> <li>James Donkin, Ocado</li> <li>Eric Weaver, XEROX</li> <li>Sarah Churchman, PwC</li> <li>Peter Robbins, GSK</li> <li>Paul Coby, John Lewis Partnership</li> <li>David Heinemeier Hansson, Basecamp</li> </ul> tag:econsultancy.com,2008:Report/4485 2017-05-17T18:48:00+01:00 2017-05-17T18:48:00+01:00 The New Face of Luxury: Maintaining exclusivity in the world of social influence <p>For some time, the mass market appeal of social media seemed to be in contradiction to the privacy and exclusivity of the luxury industry, creating understandable caution among luxury brands. But with the influx of digital media platforms and the rise of social influencers, luxury brands have had to embrace (and brave) the new world of social influence.</p> <p><strong>The New face of Luxury</strong>, a report produced in association with <a title="Fashion and Beauty Monitor" href="http://www.fashionmonitor.com/">Fashion and Beauty Monitor</a>, offers valuable insight on how the luxury industry can collaborate successfully with influencers.</p> <p>The report outlines interesting trends to watch including rising budgets, increasing video content, commitment to resources, the rise of micro-influencers and experimental formats.</p> <h2>Key findings</h2> <ul> <li>73% of luxury brands are active within influencer marketing yet only half of luxury respondents admit that their influencer marketing programme is only a year or less than a year old.</li> <li>65% of respondents say that their approach to influencer marketing is effective and content collaborations are proving effective for 73% of luxury brands.</li> <li>73% say that maintaining exclusivity and aspiration on social media is their biggest challenge.</li> <li>Budget is proving to be the biggest factor holding luxury brands back from running an effective influencer marketing strategy.</li> </ul> <h2>Methodology</h2> <p>An online survey was fielded in February and March 2017 and a highly targeted base of 322 professionals working across the fashion, beauty and luxury sectors took part. In addition, telephone interviews were carried out in March and April 2017 among senior-level marketers and global luxury fashion and beauty influencers and brands.</p> tag:econsultancy.com,2008:Report/4480 2017-05-10T11:08:00+01:00 2017-05-10T11:08:00+01:00 2017 State of Digital Transformation in Financial Services #<Author:0x0000001137cd30> <p>The <strong>2017 State of Digital Transformation in Financial Services </strong>report, produced by Econsultancy in partnership with <a href="http://www.adobe.com/marketing-cloud.html" target="_blank">Adobe</a>, explores how digital is changing the competitive landscape across financial services sectors, with a focus on retail banking, investment and insurance.</p> <p>The report, which is based on a survey of more than 400 marketers, discusses the challenges and opportunities that the digital shift presents to marketers in this sector.</p> <h2>Key focus</h2> <p>When disruption happens in the financial services industry, it can reshape organizations to their core. With the explosion of new technologies like AI or platforms like mobile, businesses in financial services are expected to incorporate convenience and ubiquity into the experience they offer. This is easier said than done. In this report, we see that more than 40% of FSI businesses worry about appealing to their new generation of consumers.</p> <p>What's the cause of this concern? Customer expectations that have risen as technology has enabled consistent and convenient experiences. In most sectors, consumers can get what they want, when they want it, with little friction. That sets the bar for FSI and much of the industry is struggling to keep up.</p> <p>Ten years ago, mobile phones were merely telephones on the go. Today, mobile devices, sites and apps are people's connection to everything. A multichannel customer experience is the new normal.</p> <p>That gets to the root of what this report examines – who are the digital leaders and how do they differ from the mainstream? How do these differences manifest across retail banking compared to insurance and investment businesses? Most importantly, what can leaders in any kind of FSI company learn to help their transformation programs?</p> <p><strong>The following topics are explored in the report:</strong></p> <ul> <li>Outlook on the future of digital in FSI</li> <li>The budgetary future</li> <li>The differing effects of AI on the subsectors of financial services, investment and insurance</li> <li>Focus on banking innovation</li> <li>Digital activation and support of agents/brokers</li> </ul> tag:econsultancy.com,2008:Report/4468 2017-05-08T11:20:00+01:00 2017-05-08T11:20:00+01:00 Digital Intelligence Briefing: 2017 Digital Trends in B2B <p>The <strong>2017 Digital Trends in B2B</strong> report demonstrates the priorities and progress being made in B2B marketing as digital experiences in the consumer world continue to bleed into B2B journeys. The results show a sector that, though marred by the familiar 'B2B lags behind B2C' adage, is showing maturity in terms of prioritisation of digital strategy.</p> <p>A lack of capabilities in key areas holds back progress, but there’s increasing evidence that customer experience and digital transformation have taken on a more prominent role.</p> <p>The research, conducted by Econsultancy in partnership with <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, is based on a sample of almost 2,400 B2B respondents who were among more than 14,000 digital professionals taking part in the seventh annual Digital Trends survey, carried out in November and December 2016.</p> <h3>The following sections are featured in the report:</h3> <ul> <li>Fostering a digital culture</li> <li>Lack of confidence in mobile continues</li> <li>The next wave of B2B marketing</li> <li>The CX of the future</li> <li>Actionable tips to help future-proof your B2B business</li> </ul> <h3>Findings include:</h3> <ul> <li>B2B marketers are just as likely to state that their company is digital-first as their B2C counterparts. However, progress at the other end of the scale appears to be stagnating; the proportion of those with digital marketing activities ‘very much separate’ to the rest of their marketing has increased this year to more than a fifth of respondents.</li> <li>B2B’s lag behind B2C is most evident in mobile capabilities. B2B companies are 29% less likely than their B2C counterparts to rank mobile as a top-three strategic priority in 2017, and only 12% are making mobile optimisation a tactical priority, with mobile marketing investment also low.</li> <li>Data is a key strength and priority of B2B; almost three-quarters of organisations have made it a strategic priority, and this is reflected in their confidence over handling data. Compared to last year, they are less likely to say that data is difficult to master, and slightly more likely to use online data to optimise the offline experience and vice versa.</li> <li>The continued dominance of CX in terms of the focus of marketers is reflected in the report, with 91% of B2B brands making the discipline a strategic priority in 2017. However, they are less likely than B2C companies to use CX as their key differentiator, with product innovation and quality almost as likely to be used.</li> </ul> <p><strong>Econsultancy's Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:Report/4148 2017-05-02T12:45:00+01:00 2017-05-02T12:45:00+01:00 Social Media Platforms Overview #<Author:0x000000117c4550> <p>Part of our <a title="Social Media Best Practice Guide" href="https://econsultancy.com/reports/social-media-best-practice-guide/">Social Media Best Practice Guide bundle</a>,<strong> we've updated and refreshed this report for 2017</strong> to reflect on the latest trends and to provide <strong>a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media</strong>, as well as what to consider when making the business case for social media platforms.</p> <p>From Snapchat Lenses and Geofilters and authentic content such as Live Video to the opportunities of augemented reality and chatbots in social media, we've got the latest trends covered in this 2017 edition of Econsultancy's social platforms overview. </p> <p>The report provides a summary of the main features of social media platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.</p> <p>Throughout the report, we bring you <strong>examples of how companies are using social media in different ways, as well as insights from companies interviewed</strong> specifically for this guide.</p> <p>For more details on <strong>best practice approaches, techniques, challenges and opportunities for creating your social media strategy</strong>, read the complementary <strong><a title="Social Media Strategy Best Practice Guide" href="https://econsultancy.com/reports/social-media-strategy-best-practice-guide/">Social Media Strategy Best Practice Guide</a></strong>.</p> <p><iframe src="https://www.youtube.com/embed/_IhT9S2YEyY?wmode=transparent" width="560" height="315"></iframe></p> <h2>Methodology</h2> <p>The methodology involved two main phases:</p> <ul> <li> <strong>Phase 1:</strong> Desk research to identify relevant issues, examples and models.</li> <li> <strong>Phase 2:</strong> A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees for the research covered sectors as diverse as aerospace, retail, hospitality, public sector (including government), SaaS, FMCG, non-profit, agency, financial services and media.</li> </ul> <h2>Lead author</h2> <p>The lead author for our social media best practice guides is <strong>Michelle Goodall</strong>, an experienced consultant. She has more than 17 years’ B2C and B2B experience client and agency-side, providing digital transformation and social media strategy advice and support.</p> <p>She has worked with a wide range of clients, including London2012, BBC, Direct Line Group, Multiple Sclerosis Society, Barclays Bank, Coca Cola, Unilever, US Embassy, and many others.</p> <p>Michelle is a trainer and consultant for Econsultancy and can generally be found curating things that smart people write / make / do and getting to grips with Peach and other peripheral / transformative / game-changing technologies for her clients.</p> <h2>Contributors</h2> <p>The author and Econsultancy wish to extend sincere thanks to the following respected professionals who have contributed to the report:</p> <ul> <li> <strong>Vikki Chowney</strong> – Director of Content &amp; Publishing Strategies, H+K Strategies</li> <li> <strong>Marisol Grandon</strong> – Head of Creative Content, The Department for International Development (DFID)</li> <li> <strong>Will McInnes</strong> – Chief Marketing Officer, Brandwatch</li> <li> <strong>Kerry Taylor</strong> – Senior Vice President Director of Television, MTV Networks</li> <li> <strong>Tom Barker</strong> – Head of Digital, National Trust</li> <li> <strong>Rachel Miller</strong> – CEO, IC Crowd</li> <li> <strong>Stephen Waddington</strong> – Partner and Chief Engagement Officer, Ketchum</li> </ul> tag:econsultancy.com,2008:Report/4147 2017-05-02T12:45:00+01:00 2017-05-02T12:45:00+01:00 Social Media Best Practice Guide #<Author:0x000000117f8b20> <p>According to research by GlobalWebindex, <strong>93% of internet users have at least one social media account</strong>. With social media touching so many areas of an organisation, the process of getting social media right has never been more important.</p> <p>This <strong>Social Media Best Practice Guide</strong> contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms.</p> <p>In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports:</p> <h3><strong>1. <a title="Social Media Strategy Best Practice Guide" href="https://econsultancy.com/reports/social-media-strategy-best-practice-guide/">Social Media Strategy Best Practice Guide</a></strong></h3> <p>The aim of this research is to identify <strong>best practice approaches, techniques, measurement considerations, challenges and opportunities for creating your social media strategy.</strong></p> <p>As social media platforms continue to evolve at a rapid rate we also cover some of the exciting developments taking place in social media.</p> <h3><strong>2. <a title="Social Media Platforms Overview" href="https://econsultancy.com/reports/social-media-platforms-overview/">Social Media Platforms Overview</a></strong></h3> <p><strong>We've updated our social media platforms overview guide in 2017</strong> to account for the rapid developments occurring in this space. This report's purpose is to provide <strong>a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media</strong>.</p> <p>It provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.</p> <p>From Snapchat Lenses and Geofilters and Facebook's latest innovations to Live Video, Augmented Reality and Chatbots, our 2017 edition will ensure that you're up to date with the latest platform trends.</p> <p>Throughout both reports, we bring you <strong>examples of how companies are using social media in different ways, as well as insights from companies interviewed</strong> specifically for these guides.</p> <p><iframe src="https://www.youtube.com/embed/_IhT9S2YEyY?wmode=transparent" width="560" height="315"></iframe></p> <h2>Methodology</h2> <p>The methodology involved two main phases:</p> <ul> <li> <strong>Phase 1:</strong> Desk research to identify relevant issues, examples and models.</li> <li> <strong>Phase 2:</strong> A series of in-depth interviews (20 interviews in total) with a range of senior digital and non-digital marketers, communications leads and social media strategists. Interviewees for the research covered sectors as diverse as aerospace, retail, hospitality, public sector (including government), SaaS, FMCG, non-profit, agency, financial services and media.</li> </ul> <h2>Lead author</h2> <p>The lead author for our social media best practice guides is <strong>Michelle Goodall</strong>, an experienced consultant. She has more than 17 years’ B2C and B2B experience client and agency-side, providing digital transformation and social media strategy advice and support.</p> <p>She has worked with a wide range of clients, including London2012, BBC, Direct Line Group, Multiple Sclerosis Society, Barclays Bank, Coca Cola, Unilever, US Embassy, and many others.</p> <p>Michelle is a trainer and consultant for Econsultancy and can generally be found curating things that smart people write / make / do and getting to grips with Peach and other peripheral / transformative / game-changing technologies for her clients.</p> <h2>Contributors</h2> <p>The author and Econsultancy wish to extend sincere thanks to the following respected professionals who have contributed to the report:</p> <ul> <li> <strong>Richard Bagnall</strong> – CEO, PRIME Research UK &amp; SVP PRIME Research Europe</li> <li> <strong>Vikki Chowney</strong> – Director of Content &amp; Publishing Strategies, H+K Strategies</li> <li> <strong>Sarah Coggins</strong> – VP, PR and Social Media, Virgin Atlantic</li> <li> <strong>Raluca Efford</strong> – Head of Digital and Social Media Marketing, Direct Line Group</li> <li> <strong>Marisol Grandon</strong> – Head of Creative Content, The Department for International Development (DFID)</li> <li> <strong>Katie McDermott</strong> – Marketing Director, Gourmet Burger Kitchen</li> <li> <strong>Will McInnes</strong> – Chief Marketing Officer, Brandwatch</li> <li> <strong>Kerry Taylor</strong> – Senior Vice President Director of Television, MTV Networks</li> <li> <strong>Guy Stephens</strong> – Social Customer Care Consultant, IBM</li> <li> <strong>Stephen Waddington</strong> – Partner and Chief Engagement Officer, Ketchum</li> <li> <strong>Scott Wilkinson</strong> – Head of Brand, Acquisitions and Digital, Virgin Media Business</li> <li> <strong>Tom Barker</strong> – Head of Digital, National Trust</li> <li> <strong>Rachel Miller</strong> – CEO, IC Crowd</li> </ul> tag:econsultancy.com,2008:Report/4475 2017-04-27T13:10:00+01:00 2017-04-27T13:10:00+01:00 Healthcare and Pharma - Digital Trends and Developments <p><strong>The Healthcare and Pharma - Digital Trends and Developments</strong> presentation by Econsultancy distills the most recent third-party data and trends, providing a guide to what's happening now in the sector and what you should be keeping an eye on. This presentation will allow you to:</p> <ul> <li>Stay up to date with digital developments.</li> <li>Present and pitch at short notice with clear and effective data.</li> <li>Pinpoint areas in which you want to find out more - and use the linked Econsultancy resources and blog posts to do this.</li> </ul> tag:econsultancy.com,2008:Report/4476 2017-04-27T13:00:00+01:00 2017-04-27T13:00:00+01:00 Retail Internet Statistics Compendium <p>Econsultancy's <strong>Retail Internet Statistics Compendium</strong> is a comprehensive collection of the most recent retail sector statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.</p> <p>Like our main <a title="Internet Statistics Compendium" href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>, this report has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the retail internet statistics you need.</p> <p>There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.</p> <p>Areas covered in this report include:</p> <ul> <li>Global and regional digital marketing trends in retail</li> <li>Online shopping statistics - including ecommerce, mobile commerce and social commerce data</li> <li>Customer experience</li> <li>Digital strategy</li> <li>Virtual Reality/Augmented Reality</li> </ul> <p><strong>A free sample document is available for download.</strong></p> tag:econsultancy.com,2008:Report/4457 2017-04-19T09:00:00+01:00 2017-04-19T09:00:00+01:00 Email Marketing Industry Census 2017 <p>The 11th annual <strong>Email Marketing Industry Census</strong>, published in partnership with <a href="http://www.adestra.com">Adestra</a>, is based on the largest UK survey of email marketers.</p> <p>The census takes an in-depth look at email practices being adopted, the resources being dedicated to email and the channel's effectiveness compared to other types of marketing.</p> <p>Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the <strong>use of metrics</strong>, the <strong>application of artificial intelligence</strong> and the <strong>impact of Brexit</strong> on how companies are approaching the <strong>EU General Data Protection Regulation (GDPR)</strong>.</p> <p>With <strong>11 years' worth of data to assess</strong>, this provides an unparalleled opportunity to measure the state of the industry and find out how those at the coalface of email marketing are operating.</p> <p>Over 1,000 respondents took part in the 2017 Census, which took the form of an online survey in February and March 2017.</p> <h2>What you'll learn</h2> <ul> <li>Find out how a variety of trends around email practices, budgets and opinions have changed over 11 years.</li> <li>Discover other marketers' opinions on what the future of email will look like.</li> <li>Benchmark your own practices with the activities of marketers maximising their email efforts.</li> <li>Understand the challenges organisations are facing in improving their email capabilities.</li> </ul> <h2>Key findings from the report</h2> <ul> <li>Marketers get to grips with automation, helped by improved technology</li> <li>Email reigns supreme when it comes to delivering ROI, though companies must do more to measure success</li> <li>Companies are still under-investing in a channel which drove an estimated £29bn in UK online retail sales in 2016</li> <li>Companies continue to adapt to consumer use of different devices</li> <li>True personalisation at scale remains elusive for many businesses, though more companies are starting to reap the benefits</li> <li>Census shows signs of inertia and lack of understanding around EU data law changes</li> <li>Segmentation continues to deliver</li> <li>Responsibility for email shifts from the individual to the team</li> <li>Artificial intelligence can improve email marketing performance</li> </ul> <h2>Expert insight</h2> <p>The <strong>80-page</strong> 2017 report contains insight and comment from leading experts in the email marketing world and associated digital sectors, including:</p> <ul> <li>Andrew Campbell, Martech Director, First 10</li> <li>Chris Combemale, Group CEO, DMA</li> <li>Riaz Kanani, Joint MD and Co-Founder, Radiate b2b</li> <li>Dave Littlechild, Email, Ecommerce and Sales &amp; Marketing Consultant</li> <li>Kath Pay, Founder and Senior Consultant, Holistic Email Marketing</li> <li>Jordie van Rijn, eCRM and Email Marketing Consultant, eMailMonday</li> <li>Philip Storey, Email Marketing and CRM Strategy Consultant, CEO at Enchant Agency</li> <li>Tim Watson, Email Marketing Consultant, Zettasphere</li> </ul> <h2>Features of the report</h2> <ul> <li>Approach to email</li> <li>Email effectiveness</li> <li>Place in the organisation</li> <li>Optimising for different devices</li> <li>Personalisation</li> <li>Marketing automation</li> <li>Improving email marketing for the future</li> </ul> <p><strong>You can download a free sample of the report to learn more.</strong></p> tag:econsultancy.com,2008:Report/4461 2017-04-13T10:26:00+01:00 2017-04-13T10:26:00+01:00 Trends Webinar: Innovation - April 2017 #<Author:0x000000119358a8> <h2><strong>About this webinar</strong></h2> <h4><strong>Econsultancy's Trends Webinar for April looks at emerging trends, best practice and case studies around innovation, followed by a live Q&amp;A session with our Econsultancy analyst.</strong></h4> <p>This webinar is based on learnings from Econsultancy's Innovation Best Practice Guide, due to be published in May. It is facilitated by Seán Donnelly, Senior Research Analyst and Steffan Aquarone, Consultant Head of Best Practice Reports and author of the Innovation Best Practice Guide.</p> <p>Questions? Just contact <a href="mailto:lynette.saunders@econsultancy.com">sean.donelly@econsultancy.com</a>.</p> <h2>Webinar recording</h2> <p><iframe src="https://player.vimeo.com/video/212935161" width="800" height="580"></iframe></p> <h3><strong>Feedback?</strong></h3> <p>We would like to hear your thoughts, please click here to take our two-minute <a title="Survey" href="http://www.surveygizmo.com/s3/3494815/Innovation-2017-Trends-Webinar-Feedback">survey</a>.</p> <h3> <strong>Reports referenced</strong><strong><br></strong> </h3> <p>Innovation Best Practice Guide - due to be published in May</p> tag:econsultancy.com,2008:Report/4456 2017-03-31T15:48:00+01:00 2017-03-31T15:48:00+01:00 Measuring ROI on Influencer Marketing <h2>Overview</h2> <p>Marketers spent between £20,000 and £40,000 per influencer marketing programme last year, which is expected to double in 2017. However, proving ROI on influencer marketing has been identified as one of the biggest challenges by brands and influencers alike.</p> <p>The Measuring ROI on Influencer Marketing best practice guide, produced in association with Fashion and Beauty Monitor, is aimed at helping marketers understand the challenges at hand, explore standardised metrics being used by the fashion and beauty industry and learn best practice tips that will help action a more profitable influencer marketing strategy.</p> <h2>What you'll learn</h2> <ul> <li>The importance of measuring ROI on influencer marketing </li> <li>Why bigger influencers aren't necessarily better</li> <li>Industry attitudes and perceptions on measuring ROI</li> <li>What benchmarks are currently available?</li> <li>The metrics that brands are using to measure ROI</li> <li>Should ROI be measured on sales and conversion?</li> <li>Action points and best practice tips</li> </ul> tag:econsultancy.com,2008:Report/4443 2017-03-27T09:45:00+01:00 2017-03-27T09:45:00+01:00 The Future of Agencies: Systems and Empathy #<Author:0x00000011b9b570> <p>This report explores the shifting agency landscape and the dynamics that are shaping agency capability, operating and client engagement models as well as remuneration and approaches to talent.</p> <p>It also examines the key opportunities for agencies in a rapidly shifting environment.</p> <h2>Key findings</h2> <ul> <li>Client focus on customer experience (CX) has created opportunities for agencies willing to deepen their engagement with clients. These engagements range in scope from building new platforms and capabilities, service design and delivery, continuous improvement, operational efficiency, customer acquisition, activation and advocacy.</li> <li>The strategic focus on wider CX has led to a shift towards co-creation between brands and agencies. This means that agencies are working with clients to help them find problems to solve and opportunities to exploit. This differs from the traditional model of agencies simply responding to client briefs. Emphasising the reach of CX, agencies have the opportunity to expand their offering to work with multiple departments beyond the marketing function including digital, innovation, service design, IT, finance and HR teams.</li> <li>This requires a wider set of agency capabilities. For example, joining data with technology to create seamless front-end customer interaction. The challenge for agencies is in developing these competencies and packaging their offerings to clients in ways that make sense so as to create a unique value proposition. </li> <li>Agency value propositions are evolving. Traditional consulting firms are developing and acquiring digital, creative and design expertise. Meanwhile traditional agency holding companies are developing their consulting, data and technology competencies. </li> <li>The complexity of martech (and likely vendor convergence) means there is an opportunity for agencies to act as ‘sense-makers’ for clients and act as trusted partners in making sense of the strategic applications of new waves of technology including artificial intelligence (AI), virtual reality (VR) and the Internet of Things (IoT).</li> <li>Advertisers are demanding greater transparency in recognition of the increasingly complex ad technology landscape. A recent World Federation of Advertisers report showed that almost 90% of advertisers are reviewing and resetting contracts, relationships and models with agency trading desks to improve control.</li> <li>Organisational purpose and culture are becoming as important as location and remuneration in the search to recruit and retain talent. Structures are changing to foster collaborative, agile working which can attract creative and technical talent to deliver exceptional value to clients.</li> <li>With the expansion of agency capabilities, new client-agency remuneration models are becoming prevalent. An increasing focus on project remunerated work is resulting in the decline of the strategic retainer model. Some agencies are using a blended charging approach. This means blending rates of resources of different levels and skills to create a ‘pooled’ rate. These rates can be applied to projects based on how the agency is adding value.</li> </ul> <h2>Methodology</h2> <p>The research for this report comprised a comprehensive series of in-depth interviews with a wide range of:</p> <ul> <li>Senior agency practitioners</li> <li>Marketing practitioners</li> <li>Innovation specialists</li> <li>Consultancy leaders</li> <li>Futurists</li> </ul> <p>This was supported by extensive review of the current literature examining the future of creative and digital marketing sectors including advertising, marketing, content creation and the strategic focus on customer experience.</p> tag:econsultancy.com,2008:Report/4441 2017-03-20T14:54:00+00:00 2017-03-20T14:54:00+00:00 Implementing a Customer Experience (CX) Strategy Best Practice Guide <h2>About this report</h2> <p>In this report we interview a number of global marketing leaders in order to understand how they have implemented customer experience (CX) strategies, the challenges they have faced along the way and the lessons they have learned.</p> <p>We have also surveyed our extensive subscriber base of marketers, agency heads and technology experts to find out where the biggest hurdles and opportunities lie.</p> <p>Drawing on survey findings, interviews and exclusive content from Econsultancy’s library of articles, research reports and data, this report builds a framework for organisations looking to answer their own CX questions. </p> <h2>What you'll learn</h2> <ul> <li>An understanding of what drives expectations of customer experience </li> <li>A framework for implementing and managing customer experience </li> <li>Innovating customer experience for the future</li> <li>Resolving customer experience challenges</li> </ul> <h2>Contributors </h2> <ul> <li>Deborah Goldingham, Head of Marketing South East Asia, Mastercard</li> <li>Laurence Parkes, Chief Strategy Officer, Rufus Leonard</li> <li>Liz Watson, CMO, Hartville Pet Insurance</li> <li>Bruce Himelstein, Consultant and Former CMO, Ritz Carlton</li> <li>Thom Groot, Digital Director, the AA</li> <li>Brad Rutta, VP Strategic Partnerships and Innovation, Berkshire Hathaway Travel Protection</li> <li>Ian McCaig, Founder and Former CMO, Qubit</li> <li>Uwe Ellinghaus, Global CMO, Cadillac</li> <li>Simon Sproule, CMO, Aston Martin</li> <li>Richard Ingram, Global Head of Brand Innovation and Development, SABMiller</li> <li>Mariano Dima, Global CMO, HomeAway</li> <li>Claudia Infante, Senior Director, Revenue and Distribution Strategy, Hard Rock Resorts</li> </ul> tag:econsultancy.com,2008:Report/4439 2017-03-15T10:10:00+00:00 2017-03-15T10:10:00+00:00 Digital Intelligence Briefing: 2017 Digital Trends in Retail <p>The <strong>2017 Digital Trends in Retail</strong> report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve.</p> <p>It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.</p> <p>The research, conducted by Econsultancy in partnership with <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, is based on a sample of almost 500 retail respondents who were among more than 14,000 digital professionals taking part in the seventh annual Digital Trends survey, carried out in November and December 2016.</p> <h3>The following sections are featured in the report:</h3> <ul> <li>Digital maturity in retail: marketing and beyond</li> <li>Increased availability of data fuels personalisation</li> <li>Focus on mobile continues to bear fruit</li> <li>2020 vision – a technology-driven future with a human touch</li> <li>Actionable tips to help future-proof your retail business</li> </ul> <h3>Findings include:</h3> <ul> <li>Asked about the extent to which digital permeates their marketing activities, 13% of retailers taking part in the survey describe themselves as 'digital-first' (slightly higher than the 10% average across other sectors).</li> <li>More than half (54%) of retailers say that the customer experience is their most important area of strategic focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%) and programmatic buying / optimisation (4%).</li> <li>Mobile marketing is the area where retail companies are most likely to be increasing investment in the year ahead. Almost two-thirds (62%) of retail respondents say this part of the budget is going up in 2017.</li> <li>Mobile optimisation is a top-three digital tactical priority for 23% of retailers, versus only 14% for non-retail respondents.</li> <li>Out of a range of technologies including artificial intelligence, voice interfaces, the Internet of Things and evolving payment mechanisms such as mobile wallets, 'engaging audiences through virtual or augmented reality' is seen as the single most exciting prospect for 2020.</li> </ul> <p><strong>Econsultancy's Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:Report/4382 2017-03-15T01:00:00+00:00 2017-03-15T01:00:00+00:00 Cross-Channel Marketing in Australia and New Zealand #<Author:0x00000011e25ef8> <h2>Overview</h2> <p>The <strong>Cross-Channel Marketing in Australia and New Zealand </strong>report, produced in association with <a title="IBM Marketing Cloud" href="http://www.ibmmarketingcloud.com/" target="_blank">IBM Marketing Cloud</a>, explores how companies are orchestrating their marketing activities across a range of channels. The research is based on a survey of almost 300 digital marketers and ecommerce professionals, carried out in September and October 2016.</p> <p>The report provides insight into the extent to which organisations in the region are delivering integrated cross-channel marketing campaigns, the level of mobile integration and their most important priorities over the next year.</p> <h2>What you'll learn</h2> <ul> <li>Find out how well organisations in Australia and New Zealand (ANZ) are set up for cross-channel marketing and how they rate the impact of cross-channel interactions on various business objectives.</li> <li>Benchmark your cross-channel capabilities against those of ANZ marketers and discover if you're well equipped to deliver effectively orchestrated cross-channel marketing activities.</li> <li>Understand how organisations can enable orchestration of cross-channel marketing activities and what the most common barriers are.</li> <li>Find out where most time is spent on a typical digital marketing campaign and which channels are most time-consuming.</li> </ul> <h2>Key findings from the report</h2> <ul> <li>Over two-fifths (45%) of client-side marketers and over a third (36%) of agency respndents rate their cross-channel experience as 'fair'.</li> <li>Around four-fifths (83%) of responding companies agree that their messaging, execution and delivery strategies are still fragmented across touchpoints.</li> <li>Mobile channels rank at the bottom of the list in terms of channel usage and the extent to which they are integrated with marketing activities.</li> </ul> <p><strong>Download a copy of the report to learn more.</strong></p> tag:econsultancy.com,2008:Report/4438 2017-03-14T11:00:00+00:00 2017-03-14T11:00:00+00:00 Financial Services and Insurance Internet Statistics Compendium <p>Econsultancy's <strong>Financial Services and Insurance Internet Statistics Compendium</strong> is a comprehensive collection of the most recent financial services and insurance statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.</p> <p>Like our main <a title="Internet Statistics Compendium" href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>, this report has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the financial services and insurance internet statistics you need.</p> <p>There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.</p> <p>Areas covered in this report include:</p> <ul> <li>Digital financial services and insurance market trends</li> <li>Financial Technology (Fintech) and investments</li> <li>Digital strategy and transformation</li> <li>Online banking</li> <li>Mobile banking, mobile payments and the mobile wallet</li> <li>Customer experience</li> </ul> tag:econsultancy.com,2008:Report/4434 2017-03-10T16:00:00+00:00 2017-03-10T16:00:00+00:00 Social Quarterly: Q1 2017 <p>Social media evolves rapidly, and the <strong>Social Quarterly</strong> provides an overview of the latest trends in the industry. It contains information which can be translated into your own documents, allowing you to prepare a pitch or use internally at a moment's notice.</p> <p>The Social Quarterly examines the current social media landscape, trends and updates on various social platforms and considers what will happen next. Updated four times per year, it will help to quickly surface statistics and trends you can use and react to immediately.</p> <p>This year's <strong>first edition of the Social Quarterly </strong>looks at Instagram's new stickers and carousal features, Pinterest's new visual discovery tool, the introduction of Snapchat-like features to Facebook-owned platforms, how Twitter is combatting online abuse as well as social engagement stats on the Super Bowl. Plenty to whet your appetite!</p> <p>Bringing to life data from the <a href="https://econsultancy.com/reports/social-media-statistics">Internet Statistics Compendium</a> and the <a href="https://econsultancy.com/blog/">Econsultancy blog</a>, the Social Quarterly is the best of social in an easy-to-digest format.</p> <p>The Social Quarterly will allow you to:</p> <ul> <li>Stay up to date with regular developments across multiple social media platforms.</li> <li>Present and pitch at short notice with clear and effective data.</li> <li>Pinpoint areas in which you want to find out more and use the linked Econsultancy resources and blog posts to do this.</li> <li>Spot potential ways your company could be using social media but is not currently.</li> </ul> tag:econsultancy.com,2008:Report/4433 2017-03-09T10:00:00+00:00 2017-03-09T10:00:00+00:00 Digital Intelligence Briefing: 2017 Digital Trends in Financial Services and Insurance <p>The <strong>2017 Digital Trends in Financial Services and Insurance</strong> report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve.</p> <p>It highlights the key digital trends, challenges and opportunities which FSI marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.</p> <p>The research, conducted by Econsultancy in partnership with <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, is based on a sample of almost 850 FSI respondents who were among more than 14,000 digital professionals taking part in the seventh annual Digital Trends survey, carried out in November and December 2016.</p> <h3>The following sections are featured in the report:</h3> <ul style="font-weight: normal;"> <li>Fintech is leading the FSI chase</li> <li>Putting the customer first</li> <li>Red-taped data leads to innovation</li> <li>The opportunity and challenge of AI</li> <li>Actionable tips to help future-proof your FSI business</li> </ul> <h3>Findings include:</h3> <ul> <li>The FSI sector has historically lagged slightly behind other sectors in terms of digital capabilities, particularly in insurance. This is still the case; 9% of FSI organisations claim to be digital-first, compared to 11% across all sectors.</li> <li>Targeting, personalisation and customer journey management are the highest priorities for FSI marketers in 2017, and 55% plan to increase investment in personalisation in 2017.</li> <li>FSI companies are 6% more likely to rank data-driven marketing as a top-three priority than their peers in other sectors. More than half (53%) are increasing their investment in marketing analytics in 2017.</li> <li>Digital-first organisations are nearly twice as likely to rank data-driven marketing as a top strategic priority (26% vs. 14%), illustrating the importance of data’s role in digital transformation.</li> <li>Over the past couple of years, the forefront of the industry has been delivering digital-first and mobile-only banking and insurance platforms. In 2017 and onwards, the forerunners are likely to be those utilising artificial intelligence (AI) to further improve the customer experience, such as robo-advisors and chatbots.</li> </ul> <p><strong>Econsultancy's Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:Report/4426 2017-03-01T13:00:00+00:00 2017-03-01T13:00:00+00:00 Online Video Best Practice Guide #<Author:0x00000012033ad8> <p>The <strong>Online Video Best Practice Guide</strong> is aimed at a wide range of marketers and content owners, who are using video as a strategic tool for marketing and sales.</p> <p>This latest version covers all you need to know about what's happening in online video, including best practice tips, platforms and techniques. The report offers practical examples, case studies and interviews to help you with online video and tactics.</p> <p>Pressed for time? Get straight to the point with our <strong>Online Video Best Practice Pocket Guide</strong>.</p> <h2>About this report</h2> <p>Econsultancy's Online Video Best Practice Guide enables marketing managers, content owners and digital marketers at all levels to understand the opportunities and challenges presented by the world of online video content. </p> <p>This guide has been updated to reflect the significant changes in the online video market since the last edition of this report, published in 2014.</p> <p>The strategic sections are laid out significantly differently, reflecting the extent to which online video has matured into a staple component of organisational communications, and there is a whole new section on distribution tactics, organised around the type of content your organisation is trying to produce.</p> <p>This latest version of the guide contains notably more information about the technology of online video creation and distribution than ever before, as well as contributions from new rising star content producers from the UK and beyond.</p> <p>It’s also full of contributions from some of the top professionals in online video to help you anticipate what will be relevant to your organisation in the future.</p> <h2>About the author</h2> <p>This report was written by leading online video strategy expert <strong>Steffan Aquarone</strong>. Steffan is a UK entreprenuer in the film and technology sectors, has founded multiple startups and leads Econsultancy's best practice guides programme as well as delivering training to clients around the world.</p> <h2>Contributors</h2> <p>This guide has been put together and updated with the assistance of leading video professionals. They have kindly contributed their time and effort in producing this guide.</p> <p>Contributors to the report include:</p> <ul> <li>Evelyn Ngugi, Evelyn From The Internets</li> <li>Gary Blake, Highway Productions</li> <li>Jeremy Stinton, Buto</li> <li>Luke Courtenay Smith, ImmersiveVR</li> <li>Philippe Brodeur, Overcast</li> <li>Louise Tullin, VP Marketing and Communications, EMEA &amp; APAC, Unruly</li> <li>Dror Ginzberg, Wochit</li> </ul> tag:econsultancy.com,2008:Report/4413 2017-02-16T01:00:00+00:00 2017-02-16T01:00:00+00:00 Understanding the Customer Journey in Asia Pacific <p>Businesses across the world are on an agressive path towards making their businesses more customer-centric through better understanding of the customer journey, and making the overall customer experience as postitive as possible.</p> <p>Having the ability to build a joined-up view of all customer interactions and experiences, across every channel and touchpoint, is still held by many as the silver bullet of marketing success.</p> <p>The<strong> Understanding the Customer Journey in Asia Pacific</strong> report, produced in association with <a title="Emarsys" href="https://www.emarsys.com/">Emarsys</a>, explores what APAC companies are doing to map journeys and improve the overall customer experience across an array of different touchpoints.</p> <p>The research is based on a survey of almost 1,000 digital marketers and ecommerce professionals in Asia Pacific, carried out between August and October 2016.</p> <h2>Key findings from the report </h2> <ul> <li>Desktop is regarded as the most important channel for understanding the customer journey but mobile comes out on top as combined first and second choice for three-quarters of respondents.</li> <li>Companies say they lack the systems (79%), data (74%) and analysis skills (68%) to effectively map the mobile customer journey.</li> <li>Two-thirds of companies rely on email data to inform their understanding of the customer journey.</li> </ul> tag:econsultancy.com,2008:Report/4402 2017-02-08T16:00:00+00:00 2017-02-08T16:00:00+00:00 Customer Experience Maturity in India <p>The<strong> Customer Experience Maturity in India</strong> report, published in association with <a title="Epsilon website" href="https://www.epsilon.com/gb/" target="_self">Epsilon</a>, explores the extent to which marketers in India are focusing on the customer, how well they understand the customer journey, how customer experience (CX) budget is allocated, how return on investment is measured and what the future of customer experience initiatives looks like.</p> <h3>What you'll learn</h3> <ul> <li>Find out more about the level of customer experience maturity at which marketers in India stand.</li> <li>Benchmark your CX capabilities against those of marketers in India and discover if you are well equipped to deliver great customer experiences.</li> <li>Gain an understanding of the most common barriers to understanding the customer journey and providing a positive CX.</li> </ul> <h3>Key findings from the report</h3> <ul> <li>Two in five respondents claim to be at an 'intermediate' stage in terms of their understanding of the customer journey.</li> <li>Just 12% of respondents say that their customer touchpoints are seamlessly integrated, to allow for the exploitation of opportunities.</li> <li>Three in five of those surveyed do not have a budget specifically allocated for understanding the customer journey.</li> </ul> <p><strong>Download a copy of the report to learn more.</strong></p> tag:econsultancy.com,2008:Report/4395 2017-02-06T10:00:00+00:00 2017-02-06T10:00:00+00:00 Healthcare and Pharmaceuticals Internet Statistics Compendium <p>Econsultancy's <strong>Healthcare and Pharmaceuticals Internet Statistics Compendium</strong> is a comprehensive collection of the most recent healthcare and pharma statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media.</p> <p>The report will be <strong>updated twice a year</strong>.</p> <p>Like our main <a title="Internet Statistics Compendium" href="https://econsultancy.com/reports/internet-statistics-compendium">Internet Statistics Compendium</a>, this report has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the healthcare and pharma internet statistics you need.</p> <p>There are all sorts of internet statistics which you can slot into your next presentation, report or client pitch.</p> <p>Areas covered in this report include:</p> <ul> <li>Digital healthcare market trends</li> <li>Consumer internet and mobile usage</li> <li>Digital health investment / funding</li> <li>Digital strategy</li> <li>Internet of Things (IoT) and wearables</li> <li>Online pharmacies</li> </ul> <p><strong>A free sample document is available for download.</strong></p> tag:econsultancy.com,2008:Report/4388 2017-02-02T14:00:00+00:00 2017-02-02T14:00:00+00:00 Digital Intelligence Briefing: 2017 Digital Trends <p>The <strong>2017 Digital Trends</strong> report, based on the seventh annual trends survey conducted by Econsultancy and <strong><a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a></strong>, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.</p> <p>The 2017 edition of this research also investigates how committed organisations are to digital transformation, which is intrinsically linked to creating a great customer experience.</p> <p>The report is based on a global survey of more than 14,000 marketers and ecommerce professionals carried out at the end of 2016.</p> <h3>The following sections are featured in the report:</h3> <ul> <li>The hard realities of digital transformation</li> <li>Looking back on 2016</li> <li>Priorities and budget plans for 2017</li> <li>Keeping up with customer expectations</li> <li>Building a digital culture</li> <li>Design-driven transformation</li> <li>Looking forward to the future</li> <li>Fit for the future: three key areas marketers should focus on</li> </ul> <h3> <strong>Findings</strong> include:</h3> <ul> <li>Over one fifth (22%) of client-side respondents ranked<strong> 'optimising the customer experience' </strong>as the single most exciting opportunity for the year ahead, slightly ahead of other areas such as 'creating compelling content for digital experiences' (16%) and 'data-driven marketing' (12%).</li> <li>The <strong>priorities</strong> that sit atop marketers’ lists are content marketing (29%), social media engagement (28%) and targeting and personalisation (25%).</li> <li> <strong>Design </strong>is considered the next level on the path to digital transformation, with 86% of survey respondents agreeing that design-driven companies outperform other businesses.</li> <li>While over four-fifths (82%) of survey respondents believe that <strong>creativity</strong> is highly valued within their organisations and around three-quarters (77%) are investing in design to differentiate their brand, just over two-fifths (44%) don’t think that they have the processes and collaborative workflows to achieve a design advantage.</li> <li>A key part of delivering differentiated customer experiences in the future will involve looking beyond mobile and focusing on <strong>the Internet of Things (IoT), augmented reality (AR) and virtual reality (VR)</strong>, channels which are regarded by survey respondents as exciting prospects over the coming years.</li> </ul> <p><strong>Econsultancy's Digital Intelligence Briefings, sponsored by <a title="Adobe" href="http://www.adobe.com/marketing-cloud.html">Adobe</a>, look at some of the most important trends affecting the marketing landscape. </strong><strong>You can access the other reports in this series <a title="Econsultancy / Adobe Quarterly Digital Intelligence Briefings" href="http://econsultancy.com/reports/quarterly-digital-intelligence-briefing">here</a>.</strong></p> tag:econsultancy.com,2008:Report/4381 2017-01-23T12:05:31+00:00 2017-01-23T12:05:31+00:00 SEO Best Practice: International SEO <p>This report is part of Econsultancy's renowned <a href="http://econsultancy.com/reports/seo-best-practice-guide"><strong>SEO Best Practice Guide</strong></a> and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.</p> <p>Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.</p> <p>The <strong>SEO Best Practice Guide</strong> is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.</p> <p>In this section, we look at some of the most important areas you will need to consider when conducting online promotion of your website in other markets; including considerations for setting up your website and devising and running an international SEO campaign. We also discuss some of the different tactics that search engines, other than Google, respond to so that you can have a successful launch in a new market.</p> tag:econsultancy.com,2008:Report/4380 2017-01-23T12:05:29+00:00 2017-01-23T12:05:29+00:00 SEO Best Practice: Social and Online PR - The Influence on Search <p>This report is part of Econsultancy's renowned <a href="http://econsultancy.com/reports/seo-best-practice-guide"><strong>SEO Best Practice Guide</strong></a> and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.</p> <p>Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.</p> <p>The <strong>SEO Best Practice Guide</strong> is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.</p> <p>In this section, we explore the ways in which SEO practitioners have had to significantly change how they work and now use tactics which might previously have fallen outside their remit. We also consider how the objectives of a social or online PR campaign might differ if the primary outcome is SEO success as well as the practicalities of cross-discipline working.</p> tag:econsultancy.com,2008:Report/4379 2017-01-23T12:05:28+00:00 2017-01-23T12:05:28+00:00 SEO Best Practice: Link Strategy and Tactics <p>This report is part of Econsultancy's renowned <a href="http://econsultancy.com/reports/seo-best-practice-guide"><strong>SEO Best Practice Guide</strong></a> and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.</p> <p>Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.</p> <p>The <strong>SEO Best Practice Guide</strong> is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.</p> tag:econsultancy.com,2008:Report/4378 2017-01-23T12:05:26+00:00 2017-01-23T12:05:26+00:00 SEO Best Practice: Landing Page Optimization <p>This report is part of Econsultancy's renowned <a href="http://econsultancy.com/reports/seo-best-practice-guide"><strong>SEO Best Practice Guide</strong></a> and has been created with the help and frontline insight of globally-esteemed SEO practitioners, in order to give you the edge in your natural search marketing activity.</p> <p>Built on the foundations of our previous, highly-renowned report, this document will help you understand search marketing like never before.</p> <p>The <strong>SEO Best Practice Guide</strong> is invaluable for anybody working in digital marketing, looking to appoint an SEO agency or simply trying to secure better search engine rankings.</p> <p>In this section, we outline the<strong> importance of landing pages for SEO</strong> and how to utilize conversion optimization techniques to facilitate excellent user journeys and make sure that your business objectives on the site are met.</p>