Facial tracking reveals best Super Bowl ads

A study measuring people's emotions by tracking their facial expressions has revealed that Mr Clean and Skittles produced the most engaging ads during Super Bowl 51. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling scale (engagement if you l...
Published on: 6:23PM on 9th February 2017

Threepipe launches Google Analytics offer for organisations looking to make better data informed decisions

Edward Deming: “Without data you are just another person with an opinion.” Threepipe has built out a stand-alone suite of Google Analytics (GA) consultancy products that will provide organisations with an independent view of their company data and their online performance. A number of recent ...
Published on: 10:51AM on 9th February 2017

A quarter of marketers in India say that their customer touchpoints continue to be managed in silos, with inconsistent delivery

Singapore, 8 February 2017 This is according to new research findings from Econsultancy’s Customer Experience Maturity in India report, which explores how well marketers in the region understand the customer journey and what the future of customer experience initiatives looks like. Offering a p...
Published on: 3:00PM on 8th February 2017

Nielsen Collaborates with RichRelevance to Bring New Retail Personalisation Capabilities to Nielsen Marketing Cloud

Nielsen (NYSE: NLSN) today announced an integration with RichRelevance® through the Nielsen Marketing Cloud that enables retailers to deliver highly personalised ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers ...
Published on: 2:21PM on 7th February 2017

MetaPack CEO Calls for Cross-Industry Collaboration to Influence EU Regulation

Patrick Wall, CEO at MetaPack, the global leader in eCommerce delivery management, yesterday opened The Delivery Conference 2017, by calling for the industry to collaborate to influence future legislation during the Brexit negotiations. He said that it would become a priority to push for acceptab...
Published on: 2:00PM on 1st February 2017

Mirakl Announces Record Growth, Continued International Expansion

Platform drives marketplace adoption and higher profit margin for leading global retailers and B2B organizations Mirakl, the leading global marketplace solutions provider, today announced record customer, revenue and organisational growth. Mirakl is dedicated to helping multi-channel retailers, ...
Published on: 11:13AM on 27th January 2017

Ve Interactive launches self-service platform for start-ups and growing brands to solve abandonment and conversion challenges in eCommerce.

• Ve Interactive, has launched its automated SaaS (software as a service) platform to empower businesses to set up their own onsite engagement and email remarketing campaigns to generate more sales online. • This easy-to-use platform will save precious time and resource in terms of campaign set-...
Published on: 7:00AM on 25th January 2017

Amaze 1st & 2nd in B2B Marketing’s latest rankings

B2B Marketing’s latest league tables are out. In the UK and globally, Amaze has not one, but two reasons to celebrate. B2B Marketing’s reports, events and courses are a trusted resource for 200,000 marketers worldwide. That’s why a top-ranking position in B2B Marketing’s annual league tables mat...
Published on: 2:12PM on 19th January 2017

The Delivery Conference Calls for Final Submissions to Delivery Excellence Awards

Each year at The Delivery Conference, the industry takes a moment to commend retailers, brands, carriers and third-party logistics (3PLs) providers who have excelled in eCommerce delivery over the previous 12-months, by announcing The Delivery Excellence Awards. Hosted by MetaPack on the 31st Ja...
Published on: 4:57PM on 16th January 2017

Progressive Change in eCommerce, Retail & Delivery is Top of the Agenda at ‘The Delivery Conference’ 2017

MetaPack, the global leader in eCommerce delivery management, is drawing together the cream of the retail and carrier industries to deliver thought-provoking presentations at The Delivery Conference on Tuesday, 31st January at the Park Plaza Hotel, Westminster, London. The annual event dedicate...
Published on: 12:35PM on 16th January 2017

Cox Automotive consolidates paid search business into Jellyfish

Cox Automotive, whose UK consumer brands include car search portal Motors.co.uk and online car buying service WeWantAnyCar.com, has appointed Jellyfish as its paid search partner in the UK. The appointment follows a competitive pitch in which Cox Automotive looked to consolidate its paid search ...
Published on: 9:00AM on 13th January 2017

Nomensa looks to build on unprecedented industry rankings and record event attendance in 2016

Experience design agency Nomensa is looking to maximise on another successful 12 months following key client wins, better than ever rankings in this year’s industry listings, the opening of its first international office and another outstanding year at both of its flagship conferences. The strat...
Published on: 9:30AM on 21st December 2016

Ve Interactive extends reach in European programmatic market with acquisition of Crave & Lamb

• Ve Interactive (“Ve”) acquires UK-based media buying and creative agency Crave and Lamb for approximately £3m. • Crave & Lamb specialises in programmatic media buying to acquire and retain customers. Their programmatic specialism is founded in the belief that most media channels will eventuall...
Published on: 10:01AM on 12th December 2016

Ve Interactive launch programmatic video solution to deliver seamless brand experiences and drive performance for clients

• Fuelled by intent data to inform and build targeted audience segments, Ve Interactive’s programmatic video solution will deliver video across devices and platforms throughout a customer’s path to purchase. • Ve’s programmatic video offering will enable clients to deliver seamless brand experie...
Published on: 9:42AM on 9th December 2016

Mirakl Accelerates Online Marketplace Adoption With SAP® Hybris® Commerce

Mirakl’s SAP-Certified Extension for SAP Hybris Commerce Allows Brands, Manufacturers and Retailers to Rapidly Grow Assortment and Profit Margin London – December 8, 2016 – Mirakl, a leading global marketplace solutions provider, today announced the availability of its SAP-certified extension fo...
Published on: 9:53AM on 8th December 2016

Periscope™ By McKinsey Bolsters Revenue Growth for Businesses with New Marketing, Sales, Customer Experience and Insight Solutions

New Solutions Complement Periscope’s Existing Platform Designed to Drive Sustained Impact for Clients across Industry Sectors London – December 06, 2016 – Periscope™ By McKinsey, announced today that it is enhancing its platform with new Marketing, B2B Sales, Customer Experience, and Insights ca...
Published on: 2:48PM on 6th December 2016

Three Reasons why People-Based Marketing will Succeed where Personalisation Struggled

Personalisation historically has struggled to deliver. It has failed to mature to its fullest potential and achieve true one-to-one communications with consumers regardless of their chosen device, browser or channel. So what went wrong? Essentially, enterprise technology has not evolved to accom...
Published on: 12:02PM on 6th December 2016

Knauf appoints Threepipe to deliver 2017 UK digital marketing

Knauf, the market leader in the construction product industry, has appointed Threepipe to help deliver its 2017 UK digital marketing activity. Next year will see the business reset its marketing activity to become more digitally focused to build its presence in new product areas amongst trade aud...
Published on: 12:15PM on 29th November 2016

Forget sherry and charades, Christmas day is now the UK’s BUSIEST mobile shopping day

‘Tis the season for self-indulgent mobile shopping: Half of Christmas day purchases are gifts from ‘me-to-me’ • 62% of online purchases made on Christmas Day in the UK take place on a smartphone – making Christmas Day the busiest day of the year for mobile shopping • Over half of Christmas Day...
Published on: 12:26PM on 22nd November 2016

Mediaworks appoints new Finance Director

Digital marketing agency Mediaworks has appointed a new Finance Director. Mark Rutherford joins the award-winning business, bringing his experience gained from roles as Head of the UK Finance Team for Wellstream PLC and more recently as the Finance Director for the Great Run Company. This wealt...
Published on: 3:00PM on 21st November 2016