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Peter /Gandolfi of Mr B & Friends asks,"where next for FIFA?"

With huge events like the Rio Olympics and Euro 2016 there’s plenty for sponsors to get excited about right now and there’s no doubt that 2016 is going to be a big year for both sport and sponsorship. For decades the two have enjoyed a symbiotic relationship that works well for both sides. Sport...
Published on: 11:42AM on 26th April 2016

Peter Gandolfi of Mr B & Friends asks,"where next for banking?"

In the world of marketing it has become a cliche to say that a brand or even a whole market must “evolve or die.” However, the cliche is perhaps becoming reality for the UK’s major banks as they find themselves facing a cohort of innovative web-based challengers. With their copybook well and trul...
Published on: 11:39AM on 26th April 2016

Jellyfish hires Mario Schiappacasse as US head of display

Global digital marketing agency, Jellyfish, has appointed Mario Schiappacasse to the role of head of display, US. With over 10 years of industry experience, Schiappacasse has expert knowledge and experience of real-time bidding, programmatic buying, digital strategy and consulting as well as a p...
Published on: 11:51AM on 22nd April 2016

Periscope™ Research Shows Retailers Know They Are Not Delivering Omnichannel Experiences Fast Enough

78% say customers do not have a one brand experience across channels London – April 21, 2016 – Periscope™, a McKinsey Solution focusing on price, promotion, and assortment optimization, has today announced the findings of research conducted at World Retail Congress 2016, held in Dubai at the beg...
Published on: 1:40PM on 21st April 2016

Programmatic creative firm Affectv makes The Leap 100

In a reflection of how increasingly important personalised advertising is becoming to brands, a company that specialises in programmatic creative tech that delivers personalised online ads has made it on to The Leap 100 2016, a list of the UK's most exciting, fast-growth companies. The firm - Af...
Published on: 4:39PM on 20th April 2016

Independent Research Firm Includes Mirakl as One of “20 Startups All Retail eBusiness Executives Should Know In 2016”

Mirakl picked as a startup for helping retailers even the playing field LONDON – April 19, 2016 – Mirakl, a leading global Marketplace solutions provider, announced today it has been named as one of 20 startups designed to help retailers alleviate key pain points in Forrester’s recent report, “...
Published on: 12:50PM on 19th April 2016

Mirakl Announces Strategic Partnership with ChannelAdvisor to Expand Retailers’ Marketplace Networks

Partnership gives Mirakl customers access to new sellers and ability to target highly-relevant audiences and tap into niche markets LONDON – April 2016 – Mirakl, a leading global online marketplace platform provider, announced today a strategic partnership with ChannelAdvisor, a leading provider...
Published on: 4:01PM on 18th April 2016

Focus on customer experience and measurability continues to drive digital marketing spend

London, 18 April 2016 Seventy-three percent of companies are planning to increase their spending specifically on digital marketing this year, more than three times the proportion of organisations increasing their traditional marketing budgets (21%). This is a key finding from the seventh annual ...
Published on: 2:01PM on 18th April 2016

minicabit books in with Threepipe for paid search campaigns

minicabit, the online minicab comparison and booking site, has appointed Threepipe to run its global paid search campaigns to further drive UK bookings. The activity will target customers looking to compare prices and features and then pre-book local cabs. minicabit currently works with more th...
Published on: 3:23PM on 13th April 2016

Only one in four organisations have a data-driven marketing strategy in place – new report

13 April 2016 Most companies either have no formal approach whatsoever to using data in marketing programmes (23%) or are working towards a strategic approach, but haven’t arrived at one yet (51%), according to new research published today by Econsultancy and Adobe. The latest Quarterly Digital...
Published on: 12:05PM on 13th April 2016

affilinet integrate OBA AdChoices icon

London: 12.04.16 The UK division of affilinet has integrated the OBA AdChoices icon into all of their customer-centric advertising; giving customers the choice to opt out of targeted ads displayed to them as a result of their browsing history. As the public debate surrounding targeted ads cont...
Published on: 1:30PM on 12th April 2016

Marketers need to increase investment in email marketing to continue to reap returns – new report

London, 12 April 2016 Email’s reputation for generating return on investment remains undiminished in 2016, according to new research published today by Econsultancy and Adestra. The tenth annual Email Marketing Industry Census report looks at the amount and type of email marketing carried out b...
Published on: 10:05AM on 12th April 2016

Clicky Launch Game Changing Website

Clicky Media, one of the North-West’s fastest growing digital marketing agencies, announce the launch of a state-of-the-art website, putting the award-winning business at the forefront of digital design and build. One of the biggest challenges for a successful digital marketing agency is finding...
Published on: 8:00AM on 12th April 2016

CrownPeak Raises $50 Million From K1 and Joins Forces with ActiveStandards to Become Leading Cloud-Based Digital Experience Management Company

Combined Company Will Offer Next Generation Software-as-a-Service Solutions Delivering Exceptional, High-Quality Digital Experiences for Global Enterprises April 6, 2016, Los Angeles, CA – CrownPeak, the original cloud-based Digital Experience Management (DXM) platform provider, today announced ...
Published on: 12:30PM on 6th April 2016

River Island drives huge efficiency gains with MetaPack

With 350 stores across Europe, Asia and the Middle East and six dedicated websites in four currencies, River Island is known as a global leader in stylish, affordable fashion. As more and more customers are purchasing online, the retailer has understood the importance of becoming equipped to meet...
Published on: 12:18PM on 6th April 2016

Boost Loyalty Increases Operational Efficiency by 25% with MetaPack

Boost Loyalty BV, a leading provider of collectibles’ promotions for retailers and blue-chip brands in the Netherlands, Belgium, Austria, Germany and Switzerland has achieved a significant uplift in operational efficiency following its recent move to the MetaPack platform. After implementing Meta...
Published on: 10:48AM on 5th April 2016

Strategic UX design agency Nomensa opens Amsterdam office

UK-based strategic user experience (UX) digital design firm Nomensa is continuing its European expansion with the opening of its Amsterdam office. Nestled in the popular East side of the city, on ‘Weesperstraat’, Nomensa’s new office will be headed up by former Publicis Amsterdam recruit, Kateli...
Published on: 4:59PM on 30th March 2016

affilinet launch Assist tool for Publishers

affilinet is excited to announce the launch of its new streamlined reporting dashboard- affilinet Assist, bringing greater insight into the customer journey for advertisers. affilinet assist, allows advertisers to identify and understand the role individual affiliates play in the purchasing jou...
Published on: 11:56AM on 23rd March 2016

Clicky Media launch website to celebrate 2nd Anniversary of the UK’s first same sex marriage

Just after midnight on 29th March 2014, the first same sex marriage took place in the UK. Seen as one of the biggest turning points for LGBT rights, Clicky Media, on behalf of prestigious wedding venue provider, The Tabor Group, has created a microsite, www.loveequals.co.uk to mark the second yea...
Published on: 9:37AM on 23rd March 2016

Global Average Connection Speed Up 23% According to Akamai’s ‘Fourth Quarter, 2015 State of the Internet Report’

Akamai Technologies, the global leader in content delivery network (CDN) services, has released its Fourth Quarter, 2015 State of the Internet Report. Based on data gathered from the Akamai Intelligent Platform™, the report provides insight into key global statistics such as connection speeds, br...
Published on: 8:52AM on 23rd March 2016