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BT Responds to Ofcom’s Demands for Equal Access to its Local Network - Can the Leopard Change its Spots?

February 7, 2005 – BT has submitted its response to the telecom regulator Ofcom´s Strategic Market Review of the UK Telecommunications market, which among other things called on BT to deliver equivalency or equal access to the local loop or face the consequences i.e. an Enterprise Act market inve...
Published on: 12:00AM on 7th February 2005

Overture Appoints New General Manager for Local Sponsored Search in Europe

Overture Services has today named Ruud Smeets as General Manager, Local for Overture Europe. Ruud Smeets, previously General Manager of Overture Netherlands, takes up the role with immediate effect. He replaces Rob Jonas, who recently moved to Head of Business Development for Yahoo! UK and Irel...
Published on: 12:00AM on 7th February 2005

hellomagazine.com ties up celebrity news deal with ntlworld.com & tesco.net

Hellomagazine.com has forged two new partnerships with ntlworld.com and tesco.net to provide celebrity news to millions of additional internet users. The new partnership with ntl, which also provides end-to-end virtual ISP provision for tesco.net, will allow users to receive celebrity news on t...
Published on: 12:00AM on 7th February 2005

J60 and UBCUSA launch new website

J60 has just completed development and design work on a website for a new client UBCUSA Inc. The website is targetted at corporate customers in the USA and helps promote a wet umbrella bag safety device that helps reduce accidents in the workplace. The website was developed and designed during ...
Published on: 12:00AM on 4th February 2005

Skive Creative Launches New Gary Rhodes’ website

The new site is designed to build a community of food lovers and fans Skive Creative launches the redesigned official website for master chef, restaurateur, celebrity, and author, Gary Rhodes. Skive has completely updated the design of the existing site, delivering a more mature and sophisticate...
Published on: 12:00AM on 4th February 2005

United Virtualities’ Ooqa-OoqaTM Branded Browser achieves up to 7 mins 58 secs average exposure time per user

Research reveals that Ooqa-OoqaTM provides exposure unmatched anywhere on the internet Today, results released from United Virtualities’ three UK online campaigns using the Ooqa-OoqaTM branded browser reveal that the innovative ad unit achieves up to 7 mins 58 secs average exposure time per user...
Published on: 12:00AM on 4th February 2005

UIP Build On Successful Browser Strategy with SpongeBob SquarePants Ooqa-Ooqa™

Branded browsers prove a hit with UK kids as UIP launch fourth Ooqa-Ooqa™ campaign on citv.co.uk This week, United Virtualities launch an Ooqa-OoqaTM branded browser campaign for SpongeBob SquarePants, the new animated movie from United International Pictures (UIP). The campaign will run for a w...
Published on: 12:00AM on 4th February 2005

Power and excitement at the core of Volkswagen’s latest online ad campaign by Tribal DDB

Large-scale, rich formats used to engage audience with the GTI’s ‘dynamic drive’ Today, Tribal DDB launches an innovative new online advertising campaign for the launch of Volkswagen’s new Golf GTI. Tribal DDB’s campaign uses large-scale formats (messaging plus units (MPUs), expandable skyscrape...
Published on: 12:00AM on 4th February 2005

Oyster Partners launch first significant online ad campaign for Thomas Cook

Oyster creative inspired by design legend Saul Bass, glamorises travel and moves away from traditional commoditised ad conventions Oyster Partners launches the first major online advertising campaign for Thomascook.com. The campaign glamorises travel, challenging the commoditised and traditional...
Published on: 12:00AM on 4th February 2005

Clickstream appoints Scientific Computers as reseller for digital data capture software in the UK

Clickstream and Scientific Computers partner to provide open, scaleable and powerful web analytics platform * Scientific Computers will integrate Clickstream’s data capture technology with the NetTracker web analytics software from Sane Solutions * Clickstream Technologies, which provides softw...
Published on: 12:00AM on 4th February 2005

Online shoppers battle against website failings

~ huge growth in online sales comes despite retailers’ failure to provide a fulfilling consumer experience ~ Despite huge gains in the number of online consumers over the Christmas period, the bulk of Internet retailers provide a below-average customer experience, according to new research fro...
Published on: 12:00AM on 4th February 2005

Spannerworks off to a flying start…

Search engine marketing agency Spannerworks take a strong step into 2005 with new staff members, an expanding client base and a lot to look forward to. The agency’s latest client wins include SN Brussels Airlines and moneysupermarket.com. Big brands have been and continue to be instrumental in ...
Published on: 12:00AM on 4th February 2005

Levi's introduces mobile content for 501 campaign

As part of the continuous development of their digital strategy, Levi’s® Europe are extending their use of the mobile channel. The mobile move was initiated in November by the introduction of the Levi's® Mobile Audio MiXer. This next phase sees the deployment of WAP as a means to extend the reac...
Published on: 12:00AM on 3rd February 2005

PurpleAce announces record breaking viral marketing demonstration with 3GSM first

- PurpleAce Launches 3GSM Points Mean Prizes Competition - PurpleAce, a pioneer of mobile content discovery solutions, today announced the launch of a competition, which the company hopes will set a record for virally spreading mobile content. The PurpleAce 3GSM Points Mean Prizes Competition gi...
Published on: 12:00AM on 3rd February 2005

Design UK announces partnership with WebTrends

Design UK announces partnership with WebTrends Lava online marketing suite to provide industry leading customer management tool 2 February 2005 - Digital agency, Design UK and WebTrends, the web analytics market share leader and a business unit of NetIQ, have signed a partnership agreement, wh...
Published on: 12:00AM on 2nd February 2005

A new era in digital marketing

Leading New Media Agency Freestyle to target Corporate Market with DVD-EXTRA STUDIO based Initiative Sheffield, UK, 2 February 2005 – DVD development tool, DVD-EXTRA STUDIO, has been selected by Freestyle New Media Group as the cornerstone of a new service promoting the use of interactive DVD a...
Published on: 12:00AM on 2nd February 2005

The cultural importance of usability testing

[By guest columnist Frank Gaine, MD, Usability by Design] When conducting usability testing in different countries there is definitely differences in the way people think. Differences don’t always come out, but they can certainly be there. First, you have to consider language. There are some cl...
Published on: 12:00AM on 1st February 2005

Accipiter’s AdManager Selected to Help Hurricane Digital Media Deliver 300 Million Online Ads per Month

Reporting and Targeting Capabilities Allow Hurricane to Greatly Increase Revenue and Ad Volume for its Web Publishing Clients LONDON, UK and RALEIGH, NC – February 1, 2005 – Today, Accipiter Solutions, Inc. announced that it has signed Hurricane Digital Media, LLC to a contract allowing Hurrican...
Published on: 12:00AM on 1st February 2005

'Black Monday' sets Online Sales Soaring

The 24th January was predicted to be the most depressing day of the year, and by all accounts, it lived up to expectations. Christmas was well and truly over, the weather was bleak, and there wasn't much to look forward to. So what did people do to cheer themselves up on Monday 24th January? ...
Published on: 12:00AM on 1st February 2005

E-consultancy Appoints Marketing Manager to Newly Created Role

LONDON, January 20 2005: After significant growth in 2004, internet marketing publisher E-consultancy has recruited Joslyn Merideth to the newly created role of Marketing Manager. Joslyn has international experience in new media, as well as a strong background in web and design applications. Sh...
Published on: 12:00AM on 31st January 2005