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Levi's introduces mobile content for 501 campaign

As part of the continuous development of their digital strategy, Levi’s® Europe are extending their use of the mobile channel. The mobile move was initiated in November by the introduction of the Levi's® Mobile Audio MiXer. This next phase sees the deployment of WAP as a means to extend the reac...
Published on: 12:00AM on 3rd February 2005

PurpleAce announces record breaking viral marketing demonstration with 3GSM first

- PurpleAce Launches 3GSM Points Mean Prizes Competition - PurpleAce, a pioneer of mobile content discovery solutions, today announced the launch of a competition, which the company hopes will set a record for virally spreading mobile content. The PurpleAce 3GSM Points Mean Prizes Competition gi...
Published on: 12:00AM on 3rd February 2005

Design UK announces partnership with WebTrends

Design UK announces partnership with WebTrends Lava online marketing suite to provide industry leading customer management tool 2 February 2005 - Digital agency, Design UK and WebTrends, the web analytics market share leader and a business unit of NetIQ, have signed a partnership agreement, wh...
Published on: 12:00AM on 2nd February 2005

A new era in digital marketing

Leading New Media Agency Freestyle to target Corporate Market with DVD-EXTRA STUDIO based Initiative Sheffield, UK, 2 February 2005 – DVD development tool, DVD-EXTRA STUDIO, has been selected by Freestyle New Media Group as the cornerstone of a new service promoting the use of interactive DVD a...
Published on: 12:00AM on 2nd February 2005

The cultural importance of usability testing

[By guest columnist Frank Gaine, MD, Usability by Design] When conducting usability testing in different countries there is definitely differences in the way people think. Differences don’t always come out, but they can certainly be there. First, you have to consider language. There are some cl...
Published on: 12:00AM on 1st February 2005

Accipiter’s AdManager Selected to Help Hurricane Digital Media Deliver 300 Million Online Ads per Month

Reporting and Targeting Capabilities Allow Hurricane to Greatly Increase Revenue and Ad Volume for its Web Publishing Clients LONDON, UK and RALEIGH, NC – February 1, 2005 – Today, Accipiter Solutions, Inc. announced that it has signed Hurricane Digital Media, LLC to a contract allowing Hurrican...
Published on: 12:00AM on 1st February 2005

'Black Monday' sets Online Sales Soaring

The 24th January was predicted to be the most depressing day of the year, and by all accounts, it lived up to expectations. Christmas was well and truly over, the weather was bleak, and there wasn't much to look forward to. So what did people do to cheer themselves up on Monday 24th January? ...
Published on: 12:00AM on 1st February 2005

E-consultancy Appoints Marketing Manager to Newly Created Role

LONDON, January 20 2005: After significant growth in 2004, internet marketing publisher E-consultancy has recruited Joslyn Merideth to the newly created role of Marketing Manager. Joslyn has international experience in new media, as well as a strong background in web and design applications. Sh...
Published on: 12:00AM on 31st January 2005

Avonline launches Satellite Broadband in Ireland

Avonline recently announced the launch of their Satellite Broadband service in Ireland. Since 2002, Avonline has installed and supported over 5,000 business satellite systems throughout in England, Scotland and Wales. As one of Europe’s leading Broadband Satellite companies, Avonline can now offe...
Published on: 12:00AM on 27th January 2005

Fortune Cookie launches online store for Mukluk boots

New Media Agency Fortune Cookie has been appointed by Harper Lee Worldwide to design, build and market an online store for this year's most exciting new fashion item, the Mukluk moccasin boot. Mukluks are hand-made using rabbit fur, suede, sheepskin, dangling pompoms and beadwork on the toes an...
Published on: 12:00AM on 27th January 2005

We’re Moving offers homeowners a more sophisticated approach to selling their home using RedEye technology

RedEye, the eCRM agency, today announced that We’re Moving, the innovative estate agent that charges a fixed fee of £1,500 + vat if they sell a home, will be using RedEye technology to analyse house sales data and buyer behaviour on www.weremoving.co.uk. We’re Moving will use RedEye’s web analys...
Published on: 12:00AM on 27th January 2005

In a World First, Positiva Records Agrees a Deal With Bounce Technology to Enable Personalised RealTones

Consumers able to create personalised real tones from any part of a music track on a CD In a world first, Positiva Records, an EMI Music UK label, and Bounce Technology, are launching a brand new application for mobile phones that will allow consumers to create their own realtone from official a...
Published on: 12:00AM on 27th January 2005

Tribal DDB provides travel consultants with interactive route maps

Tribal DDB creates unique web-based application that can visually display unlimited airline routings. The software developed for Flightmaps, allows travel consultants to easily plan long-haul, multi-stop travel itineraries. The rich, Flash MX 2004 based, application is currently being rolled out ...
Published on: 12:00AM on 27th January 2005

New-Visions launches mobile content portal, official mob, with official mobile content from EMI Music labels; V2 Music; and Sanctuary Records

Subscription-free service offers artist- and label-endorsed content Official Mob launches with over 20 artist areas including Jamelia and Athlete Official Mob is the first service to offer direct link to artists’ official websites Mobile content specialist company, New-Visions, is launching O...
Published on: 12:00AM on 27th January 2005

Nedstat reports record sales of €9m in 2004

Diemen, 25 January 2005 – Nedstat, European leader in website analytics, has continued its strong growth in 2004. The company achieved revenues of € 9 million, an increase of more than 28% compared to 2003. Profit was also substantially higher than in 2003. Nedstat has been profitable for the las...
Published on: 12:00AM on 25th January 2005

AKQA, Gordon Ramsay, Lorraine Kelly, Sir Steve Redgrave and Blazin’ Squad launch FLORA Family Marathon.

Gordon Ramsay, Lorraine Kelly, Sir Steve Redgrave and Blazin’ Squad launch the first FLORA Family Marathon. FLORA drives 20,000 families to get up and get active together. FLORA, sponsors of the London Marathon, have teamed up with the families of Gordon Ramsay, Lorraine Kelly, Sir Steve Redg...
Published on: 12:00AM on 25th January 2005

speed-trap’s e-business intelligence solution wins a place on UK Trade & Investment’s “Best of British Technology Showcase” stand

speed-trap selected to promote its e-business intelligence solution on the UK Trade & Investment stand at CeBit 2005 in Hanover Newbury, Berkshire, January 25th, 2005 - After a competitive review of speed-trap’s products, technology and marketing competency, UK Trade & Investment has confirmed ...
Published on: 12:00AM on 25th January 2005

Actinic Announces Multi-user Version of its Ecommerce Software ~ Providing growing SMEs with the ability to process a higher volume of orders faster ~

If you would like to be removed from this list mailto:remove@dexterity.co.uk A hi-res jpeg of Phil Rothwell is available at www.actinic.co.uk/press/people.htm 25 January 2005 ~ Weybridge, Surrey ~ Actinic, the UK's best-selling ecommerce software supplier, today announces the forthcoming release...
Published on: 12:00AM on 25th January 2005

Presence Information To Emerge As Key Value Proposition For Mobile Instant Messaging

Mobile instant messaging (MIM) is the latest value-added service offering within the mobile industry that enables subscribers to enjoy real-time instant messaging conversational communication. As the first mobile feature of its kind, presence information is going to play a key role in increasing ...
Published on: 12:00AM on 25th January 2005

“Ad avoiders” costing UK advertisers over £30 million

A new white paper produced by Big Picture estimates that UK advertisers are paying £30 million a year for ads that viewers never see. The rapid growth of PVRs (personal video recorders) such as Sky+ has enabled a substantial number of TV viewers to avoid TV commercials. The ease of zapping throu...
Published on: 12:00AM on 21st January 2005