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Viva the weekend: NIVEA launches interactive microsite that organises a girls’ night out

This week, NIVEA launches an online campaign to promote its ‘Soft’ range of products, a multi-purpose moisturising cream for women. Conceived and designed by Skive Creative, the execution takes the form of a microsite that features an interactive ‘invitation’ mechanic. Consumers can enter their f...
Published on: 12:00AM on 17th May 2005

Serco Usability Services publishes guidelines for the design of GPS in-car navigation systems.

Serco Usability Services have carried out independent research to investigate usability issues in the design of in-car GPS navigation systems. The result is a set of guidelines published at http://www.usability.serco.com/research/research.htm#gps Director Owen Daly-Jones says, “in-car GPS system...
Published on: 12:00AM on 13th May 2005

Zip Television challenges viewers to take Veet’s ‘Ouch factor’ test

Zip TV’s latest Veet interactive ad campaign combines key brand extension with unique measurability Today, Zip Television (Zip TV) announces the launch of its latest interactive TV campaign for Reckitt Benckiser’s Veet Wax Strips. The light-hearted advert extends the key brand message from a 30 ...
Published on: 12:00AM on 12th May 2005

Accipiter’s AdManager Hosted Selected to Support

Advanced Targeting Capabilities and Keyword Functionality Are Key Value-Adds Expected to Make an Immediate Impact on Advertising Campaigns LONDON, UK and RALEIGH, NC – May 12, 2005 – Accipiter Solutions, Inc., an online advertising technology leader since 1996, today announced the addition of a...
Published on: 12:00AM on 12th May 2005

TradeDoubler Tracker™ – April 2005

TradeDoubler’s April Tracker™ shows that the recent downturn in consumer confidence, which has impacted heavily on offline retail sales, has not had the same detrimental effect online. Sales volumes grew by 13% compared to March, which equates to an increase of almost 100% compared to April 200...
Published on: 12:00AM on 12th May 2005

UK companies slow to use blogging and RSS survey finds

Whilst blogs are causing a PR revolution in corporate America, the UK is only just starting to get the message. Blogs – simple syndicated websites – have revolutionised corporate communications for Fortune 500 companies like Disney, Avon, FedEx, Motorola, McGraw Hill. An increasing number of glo...
Published on: 12:00AM on 12th May 2005

Dowcarter is now DC Interact

Interactive communication is at the heart of everything we do – hence the new name. “We still design websites,” says Managing Director John Thew, “but now also offer considerable expertise in digital advertising campaigns and email marketing, supported by proven customer data management, access...
Published on: 12:00AM on 11th May 2005

Merchants Can Pocket Guaranteed Funds Through DataCash and CLICK2PAY e-Wallet

DataCash, the UK's leading payment services provider, today announced it has integrated with CLICK2PAY, the e-Wallet provided by Wire Card AG, Europe's leading supplier of financial supply chain solutions. The integration means DataCash can meet the growing demand from its customers to extend ...
Published on: 12:00AM on 10th May 2005

Framfab acquires Oyster and creates the largest interactive business in the UK

Framfab acquires London based full service company Oyster Partners with 130 permanent employees to create the largest interactive full service business in the UK market. Framfab’s operational strategy, set at the start of 2004, is based upon both organic development and growth by acquisition. Mi...
Published on: 12:00AM on 10th May 2005

Synthetix 'virtual advisor' on laser eye surgery

London, 10th May 2005 – Intelligent software leader, Synthetix has broken new ground with the development of a Virtual Advisor for blue chip healthcare company Ultralase, creating a powerful and comprehensive new resource for consumers wanting information on laser eye surgery and Ultralase treatm...
Published on: 12:00AM on 10th May 2005

Center Parcs appoint guava to lead online advertising

Center Parcs have signed a contract with guava, one of the the UK’s leading search marketing agencies. After an initial trial period, Center Parcs today announce their first contract with guava to provide a strategic pay per click search engine advertising campaign. The campaign will run in the ...
Published on: 12:00AM on 9th May 2005

Fortune Cookie hosts Media Trust Web Surgery - assisting charities with their online communications.

Fortune Cookie hosts Media Trust Web Surgery - assisting charities with their online communications. The Media Trust, which helps its fellow charities with their communications needs, will stage its next Web Surgery event on 28 June 2005 at Fortune Cookie’s London offices. The Media Trust runs ...
Published on: 12:00AM on 9th May 2005

hellomagazine.com – famous at four!

Hellomagazine.com, the online extension to HELLO! magazine, is celebrating its fourth birthday. Since its 2001 launch, hellomagazine.com has become the number one destination site for celebrity and royalty news on the web. The authoritative tone and popularity of the site brings it almost 17 mi...
Published on: 12:00AM on 6th May 2005

Jobs Search Engine Out Of “Beta” (UK and Ireland)

After fifteen months of intense testing, 1Job.co.uk has confirmed that its UK and Ireland true jobs search engine is officially out of Beta trials and is already driving hundreds of thousands of job hunters to vacancies advertised on the web. Trials on the Internet started in December 2003 after...
Published on: 12:00AM on 5th May 2005

speed-trap limited joins web analytics association

Web Analytics Association (WAA) welcomes speed-trap as member; WAA, an open, non-for-profit organisation formed to disseminate latest information, resources, and best practices throughout the industry Newbury, Berkshire, May 5th, 2005  speed-trap today announced that it has become a mem...
Published on: 12:00AM on 5th May 2005

apr smartlogik oem's speed-trap’s technology

Agreement enables APR Smartlogik to integrate speed-trap’s search intelligence product with its e-Government solution Semaphore, to create Semaphore Pulse™ Newbury, Berkshire, 5th May 2005 – speed-trap Limited, the e-business intelligence company has announced today that it has agreed a OEM tech...
Published on: 12:00AM on 5th May 2005

Bring the noise! - Babel expands audio portfolio

Global Games services company Babel has continued to strengthen its audio department's portfolio with an impressive line up of projects over the last six months, such as the eagerly awaited Juiced and MotoGP3 for THQ, Total Overdose for SCi, Stronghold 2 for Firefly studios/2K Games, The Guinness...
Published on: 12:00AM on 5th May 2005

Peperami launches integrated digital campaign through AKQA

Peperami Noodles, which infuses normal noodles with slices of real Peperami to create a new and exciting meal, has launched with a campaign featuring the Peperami Noodles Army - a shadowy underground movement dedicated to “making the mundane insane.” The activity targets students and young men t...
Published on: 12:00AM on 5th May 2005

Website Overhaul for Cadogan Holidays

Cadogan Holidays, the UK’s leading specialist short haul tour operator has appointed web design specialist Fortune Cookie to overhaul their website. Cadogan is part of the international Bland Group which was founded in 1810 and has its headquarters in Gibraltar. Cadogan’s sister company is Brit...
Published on: 12:00AM on 5th May 2005

IT Governance: Guidelines for Directors

Does IT matter? You bet – and most boards want to make a much better fist of governing it. In this controversial new book – ‘IT Governance: Guidelines for Directors’ - Alan Calder says that getting the best out of IT isn’t rocket science, and that organizations with effective IT governance consis...
Published on: 12:00AM on 4th May 2005