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UK's first Digital Marketing and Communications Degree

Manchester Metropolitan University Business School has launched the first degree in the country in Digital Marketing and Communications. The new degree which starts in September promises to be of major interest to students with aspiring to a career in advertising, public relations and direct mar...
Published on: 12:00AM on 12th July 2005

Chrysalis selects Enpocket Marketing Engine for mobile interactivity and CRM

Chrysalis Group Plc today announced that it has licensed the Enpocket Marketing Engine after a competitive review. Chrysalis will use the Engine to manage CRM activities around a range of mobile music initiatives. Radio station brands including Heart and Galaxy will also use Enpocket's solutions ...
Published on: 12:00AM on 12th July 2005

Video Island announces new CEO

*** Simon Calver to spearhead new era of expansion for Video Island *** London, 12. July 2005: Video Island, Europe’s leading online DVD rental business, today announced the appointment of a new CEO, Simon Calver. Simon replaces current CEO and co-founder, Saul Klein, who will work directly wi...
Published on: 12:00AM on 12th July 2005

Diversity, lip service or lip gloss? womenintechnology take IT into their own hands.

Diversity is a hot topic at the moment although how many companies are making a positive contribution and how many are paying lip service? One area that has caused particular concern is women working in the IT sector. Often less than 20% of people working in this area are women but what is mor...
Published on: 12:00AM on 7th July 2005

more local authorities sign up for e-gov intelligence, speed-trap limited’s e-business intelligence solution for government

speed-trap e-Gov intelligence to be used by Salford City Council & South Tyneside Council to provide quantitative analysis about their how each of their websites are being used & to provide insight for improving website user’s experiences Newbury, Berkshire, July 5th, 2005  speed-trap ...
Published on: 12:00AM on 7th July 2005

New National Trails website embraces web standards

The Countryside Agency has today re-launched the National Trails web site (www.nationaltrail.co.uk). The new site brings together best practice in web design including user-orientated design, web standards and improved accessibility. The Countryside Agency is the latest in a number of high profi...
Published on: 12:00AM on 4th July 2005

Commission Junction Announces New Senior Appointments

ValueClick Inc’s (NASDAQ: VCLK) Commission Junction, a provider of advanced affiliate marketing solutions announces three new senior appointments for the UK office. The expansion includes the promotions of Tina Judic to Client Development Director and Kevin Addley to Senior Sales Manager. In addi...
Published on: 12:00AM on 4th July 2005

Vertical Leap Announces 'Position Alerts' - Search Engine Results That Come To You!

Vertical Leap, number one in managed search engine marketing, today announced the launch of 'Position Alerts', the latest addition to its Apollo Campaign Management System. 'Position Alerts' are triggers that automatically send an email alert when pre-set search engine ranking position threshold...
Published on: 12:00AM on 4th July 2005

Screen Pages forms alliance with RichFX visual merchandising to bring enhanced interactivity to online retailers

Screen Pages (http://www.screenpages.com), the leading provider of managed e-commerce services to the retail and mail order sectors, has announced a strategic alliance to market, implement and support RichFX’s (http://www.richfx.com) online visual merchandising solutions in the United Kingdom. R...
Published on: 12:00AM on 1st July 2005

40% of top fifty UK brands’ Google pages feature negative PR

40% of top fifty UK brands’ Google pages feature negative PR According to web guru Jakob Nielsen, for most brands their Google search page is their “home” page, as far as Internet users are concerned. Research shows that more people visit “Ford” on Google than visit the Ford home page. But for m...
Published on: 12:00AM on 1st July 2005

Commission Junction Launches in France

European Expansion Continues through French Version of Global Network Service LONDON, UK, 30th June 2005 – ValueClick, Inc.'s (Nasdaq:VCLK) Commission Junction, a provider of advanced affiliate marketing solutions, today announced the expansion of its operations into France. The launch of Commi...
Published on: 12:00AM on 30th June 2005

Squaremeal.co.uk feasts on search engine marketing

For the past 12 years, Square Meal has been recognised as the definitive eating out and corporate entertainment bible for London. Well known amongst London eaters and diners, Square Meal are looking to increase their coverage across the UK. Squaremeal.co.uk is the online version of the Square Mea...
Published on: 12:00AM on 30th June 2005

Trinity Mirror Chooses Falk AdSolution for National Online Advertising Delivery and Management

Trinity Mirror Chooses Falk AdSolution for National Online Advertising Delivery and Management MGN Digital Signs Deal for Complete Online Advertising, Inventory Optimisation and Rich Media Technology Suite for National Advertising Clients London, UK - 30th June, 2005 - Falk eSolutions, a leadin...
Published on: 12:00AM on 30th June 2005

Bigmouthmedia wins top Scottish business award

In a year that has seen them secure several major new contracts, search marketing leaders, bigmouthmedia scooped its third award of the year when it picked up an award at Friday’s Enterprising Scotland Awards. The awards were organised by Scottish Enterprise, and supported by Scotland’s First Mi...
Published on: 12:00AM on 29th June 2005

St. James Homes creates mobile marketing channel powered by PROPtxt®

KODIME Ltd is pleased to announce the successful launch of a mobile channel for its client St. James Homes, enabled by PROPtxt®. The new interactive channel allows potential home buyers to receive comprehensive text information, pictures of property interiors and location maps straight to their m...
Published on: 12:00AM on 29th June 2005

Jim Sterne: The KPIs Have It

The KPIs Have It Ask me how to make your website better and I'll reply, "That depends. Better at what?" Key Performance Indicators (KPIs) are the milestones you set for yourself. They are the measures by which you know whether your site is doing what it should. Without clearly defined KPIs,...
Published on: 12:00AM on 29th June 2005

New book highlights Internet 'hot areas'

A new book by a Cardiff University lecturer explains how some of the latest technologies are making the Internet even more versatile. Dr Ian Taylor, of the University's School of Computer Science, shows how "hot areas" such as "peer to peer" (P2P) and Grid computing are being used, and how techn...
Published on: 12:00AM on 29th June 2005

WebSideStory extends dominance of UK media sector web analytics market

WebSideStory UK has announced the signing of 2 major new clients in the UK online media sector. Both Guardian Newspapers and CricInfo.com have confirmed that they will be using HBX – WebSideStory’s Real Time Enterprise Web Analytics service. These clients will add to WebSideStory’s already exten...
Published on: 12:00AM on 28th June 2005

The Mayor of London goes Mobile

The Mayor of London goes Mobile The Greater London Authority (GLA) has chosen Mobile Marketing specialist Incentivated to supply a mobile phone messaging service for use in marketing communications targeted at Londoners. Using the shortcode that spells MAYOR on the telephone keypad (62967), Mobi...
Published on: 12:00AM on 27th June 2005

Adprecision partners with Cheapflights

Adprecision, the Search Engine technology company, today announces a teaming agreement with Cheapflights. Adprecision now offers its unique ESP (Enhanced Search Performance) technology to travel companies, giving them the opportunity of creating and maintaining unique listings for their entire ...
Published on: 12:00AM on 24th June 2005