Karl Havard joins The Usability Company to help drive business expansion

The Usability Company has appointed Karl Havard, formerly of Gomez, as its new sales director, to assist with the company’s recent expansion and merger with WebAbacus. In his new role, Havard will primarily take responsibility for all sales activities, and will also be a member of the company’s ...
Published on: 12:00AM on 18th August 2005

TradeDoubler Tracker™ - July 2005

TradeDoubler’s July Tracker illustrates how online sales at the beginning of Q3 have continued to gain momentum. Much has been talked about recently regarding the general slow down in overall retail sales across Western Europe and these figures add weight to the argument that the online retail se...
Published on: 12:00AM on 18th August 2005

Referral-based interactive marketing provider Responsewave boosts UK sales team

LONDON, UK, <16.08.2005> Referral-based interactive marketing provider Responsewave (http://www.responsewave.com/) has appointed Alex Futcher as UK Sales Account Manager. Alex is responsible for expanding the company's sales and marketing presence, as well as extending customer and partner rela...
Published on: 12:00AM on 17th August 2005

Press Release - Generali Worldwide Selects Aardvark Media To Revitalise Their Online Brand

August 16 2005: Aardvark Media Appointed By Generali Worldwide to Revitalise their Online Brand After a competitive 4-way tender Generali Worldwide, the leading provider of offshore financial services, has awarded Aardvark Media the contract to revitalise their online brand. The project involves...
Published on: 12:00AM on 16th August 2005

Wadsworth at swamp wins Leeds Media Profile Award

*** Leeds Media Profile Award winner announced *** Successful campaigns for high profile brands including Umbro, Heinz and Halifax have helped new media specialist swamp’s CEO, Simon Wadsworth, to win this year’s Leeds Media Profile Award. The Award is given annually to the person or company th...
Published on: 12:00AM on 16th August 2005

Online advertising networks account for one in five display ad buys

*** New report forecasts major growth for 2005 and beyond; ad networks generated £41.7m of ad revenues in 2004, to rise to £57.1m in 2005. CPM rates as low as £1; vendors bullish. *** London, 16 August 2005: A new report compiled by internet marketing publisher E-consultancy has found that almos...
Published on: 12:00AM on 16th August 2005

Vertical Leap announces powerful new white-label opportunity for agency partners

Partnered agents can now enhance their website offering to their clients with Vertical Leap’s unique Apollo Campaign Management System, ‘white-labeled’ and presented in their own agency branding. Vertical Leap can now provide the necessary code to ‘white-label’ their Apollo results portal, enabl...
Published on: 12:00AM on 15th August 2005

E-consultancy launches 2005 new media agency Rate Card Survey

*** E-consultancy seeks agency respondents for new survey; forthcoming report aims to identify pricing trends in the fast-growing UK digital agency sector; follow-up to the 2003 report. *** London, 12 August 2005: Internet marketing publisher E-consultancy is inviting new media agency profession...
Published on: 12:00AM on 12th August 2005

hoseasons implements prophet, speed-trap limited’s e-business intelligence solution

UK’s leading self-catering holiday specialist implements web measurement and user journey analysis solution to track and understand just what website visitors are looking for - and really doing Newbury, Berkshire, August 9th, 2005 - speed-trap Limited, the e-business intelligence company, has t...
Published on: 12:00AM on 11th August 2005

Accipiter Solutions, Inc. Tops Previous Best Sales Quarter with

Stellar Sales Quarter Combined with Product Innovations and Employee Growth Further Strengthens Accipiter as Primary Force in Online Ad Management Industry LONDON, UK and RALEIGH, NC – August 11, 2005 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today anno...
Published on: 12:00AM on 11th August 2005

Tesco Diets Selects e-Dialog as E-Mail Marketing Partner

Leading Online Diet, Nutrition and Fitness Company to Utilise e-Dialog’s Precision Central™ Platform for Delivering Customized Messages to Subscribers LONDON and LEXINGTON, Mass., August 11, 2005 – e-Dialog, the proven provider of advanced e-mail marketing solutions, today announced that Tesco D...
Published on: 12:00AM on 11th August 2005

Effective working with automated accessibility testing.

It seems that there is a great deal of confusion in the marketplace about automated website accessibility testing, what it does, and what it does not do. This article attempts to explain some of the issues. Firstly, SiteMorse only tests sites against already established, recognized standards we ...
Published on: 12:00AM on 11th August 2005

AOP members take stand against late ad delivery

The Association of Online Publishers (AOP) is looking to develop voluntary guidelines for publishers, as a result of increased frustration among its members over the late delivery of advertising copy by agencies. ‘Use it or lose it’ is the message already adopted by several AOP member companies,...
Published on: 12:00AM on 8th August 2005

Esker Adds Support for Faxing with Brooktrout Real-Time Fax over IP Technology

Customers can maximise IP infrastructure value using Esker solutions integrated with Brooktrout fax boards Esker Software, a leading provider of intelligently automated document delivery solutions, today announced the addition of Brooktrout real-time fax over IP to its supported technologies, a...
Published on: 12:00AM on 8th August 2005

Vegetarian Dog Food Online – Does it Stand a Pup’s Chance?

London, August 08, 2005 - Many websites lose thousands of dollars in business because they don’t use the right keywords in their website copy. A new Keyword Research Guide, “Vegetarian Dog Food – Does it Stand a Pup’s Chance?”, from leading keyword research service, Wordtracker aims to put that r...
Published on: 12:00AM on 8th August 2005

Vertical Leap announces further support for partner agencies with relaunched client monitoring

Vertical Leap, the fully managed search engine marketing specialist is supporting its partner agencies still further by introducing a new feature to Apollo, the Ultimate Campaign Management System, allowing each agency to view and monitor their SEM clients in one place. This latest enhancement i...
Published on: 12:00AM on 8th August 2005

Zeus Forms Strategic Link with Clickstream Technologies

Two leading software developers have joined forces to deliver a future-proof web-based solution to retailers and organisations with e-commerce capabilities around the globe. The combined technologies of Zeus Technology and Clickstream Technologies will enable businesses to realise significant tim...
Published on: 12:00AM on 4th August 2005

Drastic savings made by clients in Pay Per Click advertising using data gathered by new Search Analytics module, reports Vertical Leap

One of the most popular features of Vertical Leap’s recently launched Search Analytics module is its ability to separate response from Pay-Per-Click and organic visits. The opportunities this information provides mean improved allocation of budget and potential savings, reports Gina Bray, Sales M...
Published on: 12:00AM on 3rd August 2005

Clickstream Technologies and Digital Communications Agency PMedia Team Up to Provide Hi-Value Web-Services

Clickstream Technologies and Digital Communications Agency PMedia Team Up to Provide Hi-Value Web-Services 2 August 2005, Impington, Cambridge – Clickstream Technologies and PMedia have entered into a partnership which allows PMedia to extend their e-business services offerings based on Clickst...
Published on: 12:00AM on 3rd August 2005

LISTSERV® for Mac® OS X Released Today

L-Soft's Popular LISTSERV Email List Management Software is Available for the Mac London, August 3, 2005 – LISTSERV®, the product that launched the email list management industry in 1986, is being released today for Mac OS X. In a market segment currently dominated by Linux®, LISTSERV for Mac OS...
Published on: 12:00AM on 3rd August 2005