Eyeblaster’s advanced behavioural ad offers deeper user connection

Eyeblaster, the global leader in rich media advertising technology, has announced the introduction of two new interactive features - Ad Unit Synchronization and Behavioral Sequencing. These features and other enhancements are included in the company’s latest release (version 6.0) of its award-win...
Published on: 12:00AM on 12th September 2005

Smythson selects Screen Pages to expand stationery and luxury leather sales

Smythson of Bond Street, retailer of luxury leather goods, books and stationery products, has appointed Screen Pages (www.screenpages.com)to create a new transactional website to drive its multi-channel retail strategy. Smythson (http://www.smythson.com), one of eight companies to hold four roya...
Published on: 12:00AM on 9th September 2005

Sharp Electronics appoints swamp as UK digital partner

Sharp has appointed digital marketing agency swamp to completely redesign its UK web presence. swamp won the Sharp account after a two-stage competitive pitch involving both Japanese and UK agencies. The new Sharp.co.uk site will provide an improved service for Sharp’s customers and has been de...
Published on: 12:00AM on 9th September 2005

Nielsen//NetRatings first to integrate consumer panel and site centric measurements for internet audience data

NetRatings, Inc. Lucy Green, Tel: +44 (0)20 7014 0590 Website Cookie Deletion Activity Higher in Search Engines, Telecom/Internet Services and News and Information Websites NEW YORK– September 9, 2005 – Nielsen//NetRatings, a global leader in Internet media and market research, today announced ...
Published on: 12:00AM on 9th September 2005

L-Soft’s LISTSERV® Maestro Email Marketing Software Released Today for Mac® OS X

L-Soft’s LISTSERV® Maestro Email Marketing Software Released Today for Mac® OS X Solution Provides Powerful Yet Easy Opt-in Email Campaign Management, Tracking and Reporting ------- London, UK (September 8, 2005) - L-Soft, a leading provider of email list management software since 1994, anno...
Published on: 12:00AM on 8th September 2005

DC INTERACT ranked 7th in UK online agencies

DC INTERACT ranked 7th in UK online agencies DC INTERACT has been voted 7th out of the top 20 UK interactive digital agencies, in a survey of clients conducted by Revolution and Marketing magazines. Clients were asked by NOP World, on behalf of Revolution and Marketing, to rate the interactive ...
Published on: 12:00AM on 8th September 2005

H.Samuel launches online shopping - the ultimate gift experience

H.Samuel, the nation’s favourite jeweller, has launched its online store www.hsamuel.co.uk. Visit www.hsamuel.co.uk and you’ll find everything you love about H.Samuel – a stunning collection of jewellery, must-have watches, stylish gifts and H.Samuel exclusives. All backed by the quality and se...
Published on: 12:00AM on 7th September 2005

Digital Outlook create inspirational resource for Enterprise Week.

The Make Your Mark – start talking ideas campaign runs Enterprise Week, a UK wide week of activities from 14-20th November, to inspire young people in their teens and twenties to make their ideas happen. Digital Outlook, as part of their ongoing work with the Make Your Mark campaign, was contrac...
Published on: 12:00AM on 7th September 2005

Accipiter’s UK Office Bringing in Record Sales

Accipiter takes advantage of upswing in the UK online market to sign 8 new clients and additional major customer upgrades LONDON, UK and RALEIGH, NC – September 07, 2005 – Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced a significant upswing in r...
Published on: 12:00AM on 7th September 2005

Mobile works - an interactive event from the CIM

An interactive presentation from the Chartered Institute of Marketing and Flytxt 4th October - Reading University, 1/2 day seminar (from 9am) - £89 (including lunch) 5th October – Central London, 1/2 day seminar (from 9am) - £99 (including Lunch) FOR FULL DETAILS AND TO BOOK ON-LINE VISIT: WW...
Published on: 12:00AM on 7th September 2005

immediate future demystifies online PR vocabulary with launch of first ePR glossary

immediate future today launches a glossary, the ‘Online PR Phrase Book’ (www.immediatefuture.co.uk/onlinePR), to help clients understand the terms and phrases frequently used in the practice of online public relations. With over 250 definitions, the Online PR Phrase Book is the first dictionary...
Published on: 12:00AM on 7th September 2005

Blogs make their debut on AOP Awards Shortlist

For the first time, publishers’ use of blogs and user-generated content has made it onto the shortlist of the Association of Online Publishers’ (AOP) annual Awards. Q4Music.com’s blog (www.Q4music.com/blog) published by Emap Performance Interactive, The Guardian blogs (http://blogs.Guardian.co.u...
Published on: 12:00AM on 7th September 2005

Zut Alors! Now Vertical Leap clients may choose the language in which to view their results, in preparation for its next phase of expansion

Vertical Leap, the fully managed search engine marketing specialist, announces today that Apollo, its own Campaign Management System, is now accessible in French and Spanish in preparation for expansion into Europe - and beyond - with more language versions in the pipeline. Signed up clients are...
Published on: 12:00AM on 6th September 2005

Referral-based interactive marketing provider Responsewave launches an electronic word-of-mouth marketing technology for the gambling industry

LONDON, UK, <06.09.2005> Referral-based interactive marketing provider Responsewave (http://www.responsewave.com/) has released a gambling industry version of its electronic word-of-mouth marketing campaigning technology. The new gambling version of Responsewave’s allows gambling companies to use...
Published on: 12:00AM on 6th September 2005

TEQUILA\ and Enpocket form alliance to bring mobile marketing to global brands

Enpocket Marketing Engine to be made available to 48 TEQUILA\ offices in 34 countries 6th September, 2005: TEQUILA\, the global relationship marketing network, today announced it has joined forces with Enpocket, the leading mobile marketing solutions provider, to offer brands around the world ...
Published on: 12:00AM on 6th September 2005

speed-trap plays key role in insurancewide.com's business drive

Newbury, September 7th 2005 - speed-trap Limited, the e-business intelligence company, announces today that Insurancewide.com Services Limited has implemented Prophet, its client-side data collection™ and analysis solution, on the www.insurancewide.com website. Monitoring and analysis of search ...
Published on: 12:00AM on 6th September 2005

User Vision to offer remote online viewing of focus groups and usability testing

Leading usability consultancy User Vision this week launched ‘User Vision focus’, a state of the art usability research lab, focus group and training facility offering remote online viewing of focus groups and usability tests in real-time. Based in central Edinburgh, the new facility has been se...
Published on: 12:00AM on 5th September 2005

Big Picture launches Branded Content application for Halifax Sharedealing

Big Picture, the engagement marketing agency, founded by former DLKW Partner Simon Andrews, has announced the launch of a new Branded Application for Halifax Share Dealing – The Halifax Share Price Alert. This application allows users to automatically receive regular updates on share price movem...
Published on: 12:00AM on 5th September 2005

Telecoms journalist strengthens immediate future team

Matthew Leach joins immediate future as an account manager after more than three years working as a journalist for national newspapers such as The Sunday Times and The Observer, as well as having three years’ experience in the telecoms industry. After graduating from Hull University with a BA Ho...
Published on: 12:00AM on 5th September 2005

'Virtual Duncan' helps BT staff get the company line on CSR

London, 5 September 2005 – Staff across telecoms provider BTWholesale who want to find out about the company’s policy and strategy on Corporate Social Responsibility (CSR) have successfully trialed the use of an online assistant to guide them. Called ‘Virtual Duncan’, the assistant – or Virtual A...
Published on: 12:00AM on 5th September 2005