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Research from Periscope By McKinsey shows that only 15% of Retailers at World Retail Congress 2017 have a fully implemented Personalised Marketing Initiative

Whilst most retailers see personalisation as a priority and think that personalised promotions dramatically increase customer visits, only a minority say they have properly implemented it London – April 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortm...
Published on: 4:52PM on 25th April 2017

International online store vidaXL to accelerate growth with Mirakl Marketplace Platform

London, UK – April 20th, 2017 – Mirakl, the leading global marketplace solutions provider, today announced that international online store, vidaXL, which sells products for in and around the house at competitive prices to 29 countries across Europe, Australia and the US, has selected the Mirakl B...
Published on: 12:47PM on 20th April 2017

New tech start-up Artifam puts Artificial Intelligence at the heart of eCommerce

A new start-up called Artifam is addressing the needs of eCommerce operations looking to facilitate buyers with faster and more accurate product data and improved search functionality. To achieve this, the Amsterdam-based company has launched a platform based on artificial intelligence (AI) that ...
Published on: 1:27PM on 19th April 2017

Marketing automation and personalisation are key focus areas for email marketers in 2017 – new report

London, 19 April 2017 Email reigns supreme when it comes to delivering ROI and the increased appetite for marketing automation and personalisation means that more companies are reaping the benefits, according to new research published today by Econsultancy and Adestra. The eleventh annual Email...
Published on: 9:34AM on 19th April 2017

Amaze appoints new Chief Commercial Officer

London: 3 April 2017 Leading digital marketing, technology and commerce consultancy Amaze, has appointed Kirstie Buchanan as Chief Commercial Officer to drive forward its business development strategy. Kirstie starts her new role at the beginning of May 2017, reporting directly to Tony Murphy, ...
Published on: 1:48PM on 10th April 2017

Jellyfish opens Barcelona office as part of continued expansion

Digital agency Jellyfish has announced the launch of a new European office in Barcelona, which is set to open its doors in April. Barcelona becomes the seventh Jellyfish office worldwide. The move into continental Europe forms part of the agency’s continued global expansion and follows the launc...
Published on: 12:24PM on 30th March 2017

New mums are "more internet savvy"

With Mother's Day approaching this weekend, new research from Verto Analytics reveals how new mums are much more savvy than the average adult online, both in terms of the time they spend and the number of connected devices they own. New mums (those with at least one child under 18 months) have h...
Published on: 2:25PM on 24th March 2017

Mirakl Introduces a New Platform to Transform the Services Sector

Marketplace platform specialists Mirakl, launch a new product to allow any business to launch their own services marketplace LONDON, March 20, 2017 - Mirakl, the leading Online Marketplace Management Platform provider, has today announced at Shoptalk Las Vegas, a world first with the launch of i...
Published on: 4:53PM on 20th March 2017

A majority of businesses in Australia and New Zealand say that cross-channel marketing has a ‘major impact’ on business objectives

Singapore, 15 March 2017 According to recent research findings, client-side respondents say that cross-channel marketing activities have a major impact on increasing conversions (77%), enhancing advocacy (57%) and improving retention (54%). This is a key finding from the Cross-Channel Marketing...
Published on: 1:00AM on 15th March 2017

B2B Manufacturers Use Marketplaces To Reap Benefits Of Direct Selling Without Channel Conflict

Mirakl and SAP Hybris study finds B2B manufacturer’s adoption of online marketplaces coincides with significant improvement in eCommerce confidence London – March 10th, 2017 – Mirakl, a leading global marketplace solutions provider, today released the results of a new study, titled “Manufacturer...
Published on: 11:23AM on 10th March 2017

Mamaspace.com joins forces with Mirakl Marketplace and aims for pan-European partners

Mamaspace, a start-up aiming to disrupt the mother market by launching a marketplace with Mirakl to offer products and services before, during and after pregnancy. London, UK – Feb. 22 2017 – Mirakl, the leading global marketplace solutions provider, today announced that Mamaspace.com, the lifes...
Published on: 11:02AM on 22nd February 2017

Amaze One leads the charge to ‘humanise’ CRM

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impact Amaze One, the CRM agency born from a fusion of digital creative experts, Amaze, and data specialists, Occam, are on a mission to address the need and importa...
Published on: 2:40PM on 21st February 2017

Seven in ten APAC marketers say customer touchpoints are not integrated

Singapore, 15 February 2017 According to recent research findings, 41% of client-side marketers in Asia Pacific admit that the customer journey is understood but there is little management across touchpoints. Only 7% of responding organisations say that their channels are seamlessly integrated t...
Published on: 1:00AM on 16th February 2017

Affiliate marketing company pioneers new connection between advertisers and affiliates

An affiliate marketing network has rolled out the second phase of a new platform that connects advertisers with affiliates for promotional purposes, debuting a first-of-its-kind system that will enable the advertisers to profile, segment and share appropriate content with the likes of bloggers, c...
Published on: 9:58AM on 15th February 2017

Facial tracking reveals best Super Bowl ads

A study measuring people's emotions by tracking their facial expressions has revealed that Mr Clean and Skittles produced the most engaging ads during Super Bowl 51. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling scale (engagement if you l...
Published on: 6:23PM on 9th February 2017

Threepipe launches Google Analytics offer for organisations looking to make better data informed decisions

Edward Deming: “Without data you are just another person with an opinion.” Threepipe has built out a stand-alone suite of Google Analytics (GA) consultancy products that will provide organisations with an independent view of their company data and their online performance. A number of recent ...
Published on: 10:51AM on 9th February 2017

A quarter of marketers in India say that their customer touchpoints continue to be managed in silos, with inconsistent delivery

Singapore, 8 February 2017 This is according to new research findings from Econsultancy’s Customer Experience Maturity in India report, which explores how well marketers in the region understand the customer journey and what the future of customer experience initiatives looks like. Offering a p...
Published on: 3:00PM on 8th February 2017

Nielsen Collaborates with RichRelevance to Bring New Retail Personalisation Capabilities to Nielsen Marketing Cloud

Nielsen (NYSE: NLSN) today announced an integration with RichRelevance® through the Nielsen Marketing Cloud that enables retailers to deliver highly personalised ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers ...
Published on: 2:21PM on 7th February 2017

MetaPack CEO Calls for Cross-Industry Collaboration to Influence EU Regulation

Patrick Wall, CEO at MetaPack, the global leader in eCommerce delivery management, yesterday opened The Delivery Conference 2017, by calling for the industry to collaborate to influence future legislation during the Brexit negotiations. He said that it would become a priority to push for acceptab...
Published on: 2:00PM on 1st February 2017

Mirakl Announces Record Growth, Continued International Expansion

Platform drives marketplace adoption and higher profit margin for leading global retailers and B2B organizations Mirakl, the leading global marketplace solutions provider, today announced record customer, revenue and organisational growth. Mirakl is dedicated to helping multi-channel retailers, ...
Published on: 11:13AM on 27th January 2017