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Brandworkz announces release of software version 7.1 with major infrastructure improvements

Brandworkz, the brand management and digital asset management software company has today launched version 7.1 with significant improvements to search, infrastructure and reliability. This release sees improvements in three key areas: 1. A complete overhaul of the Search feature. 2. Major infra...
Published on: 1:28PM on 19th May 2016

Fly bag free into Central London with Gatwick Express in partnership with AirPortr

Portr, the London based travel-tech start up have just announced that AirPortr, their same day luggage delivery service, has partnered with Gatwick Express. Together they are delivering efficient and effortless journeys between Central London and Gatwick Airport. Now, passengers booking the Air...
Published on: 11:35AM on 18th May 2016

THE ENTERTAINER SEES 3x INCREASE IN EMAIL REVENUE & 120% IN MOBILE SALES AFTER EMBRACING CONTEXTUAL MARKETING WITH SMARTFOCUS

The Entertainer, the fastest growing high street toy retailer in the UK, is reporting a 3x increase in email revenue and 120% in mobile sales, 12 months after it chose SmartFocus’ world-class digital marketing platform. The Message Cloud by SmartFocus enabled the retailer to achieve astounding i...
Published on: 1:35PM on 12th May 2016

Less than a fifth of B2B organizations have achieved a CX that’s on par with the best B2C experiences – new report

London, 10 May 2016 B2B companies are coming to realize that they’re not immune to the digital revolution in how people find, research and buy their products. However, trying to match a consumer-style customer experience (CX) sets a benchmark that most B2B organizations aren’t able to meet, wit...
Published on: 3:00PM on 10th May 2016

MetaPack Reports 66% of New Business from mainland Europe and 25% Growth in Revenue

MetaPack, the global leader in eCommerce delivery technology, has announced that it has achieved a 25% year-on-year revenue growth (2015-16 compared to 2014-15). With offices in the UK, Netherlands, France, Germany and Spain, the company is going from strength to strength, winning a greater marke...
Published on: 12:31PM on 10th May 2016

New Independent Survey Reveals Online Marketplaces Boost Customer Loyalty, Increase Average Order Values and Build Trust

According to study, 89 percent of global consumers agree Marketplaces offer convenience; 90% said they would shop with same Marketplace again when purchasing a similar product LONDON, UK – May 10, 2016 – Mirakl, a leading provider of global Marketplace solutions, and ChannelAdvisor, a leading pr...
Published on: 12:16PM on 10th May 2016

Innovative marketing on the back of Leicester win says Mr B & Friends but a poor showing online.....

I love innovative marketing and I love football, so you can imagine my excitement this week when both happened at once following Leicester’s remarkable role reversal from underdog to top dog! The team’s latent league topping potential and their exceptional win has certainly thrown up some spirite...
Published on: 1:26PM on 9th May 2016

Most organisations in Australia and New Zealand have not reached CX maturity – new research

Sydney, 9 May 2016 When asked to describe their customer experience (CX) maturity, only a third (33%) of organisations based in Australia and New Zealand said they are ‘very’ or ‘quite’ advanced. The remainder admit to being ‘not very advanced’ (53%) or ‘immature’ (14%) with regards to CX maturi...
Published on: 12:00AM on 9th May 2016

AirPortr the on demand luggage delivery service invests in ‘service security’ with prominent industry appointments

London, UK – 28th April 2016 – travel technology start-up Portr is delighted to announce that Tony Smith CBE has joined the company as Senior Government Affairs Advisor; and Danielle Sharp has joined as Head of Security and Compliance. Tony Smith comes to Portr with 40 years of experience at the...
Published on: 10:27AM on 6th May 2016

EY names Jellyfish CEO Rob Pierre and EVP Managing Director Kevin Buerger as EY Entrepreneur Of The Year® 2016 finalists in Maryland

EY has announced that Rob Pierre, CEO and Kevin Buerger, EVP Managing Director of digital marketing agency Jellyfish are finalists for the EY Entrepreneur Of The Year® 2016 Award in the Maryland program. The awards program, which is celebrating its 30th year, recognizes entrepreneurs who demonstr...
Published on: 4:15PM on 5th May 2016

Mobile commerce at the tipping point: Almost half of all UK eCommerce transactions now take place on mobile

• New Criteo data reveals almost half of UK eCommerce transactions (48.9 percent) now take place on mobile devices, up 6 percent year-on-year • A fifth (19 percent) of all UK eCommerce transactions take place on iPhones, up seven percent in the year following the launch of Apple Pay • Ovum Prin...
Published on: 1:34PM on 5th May 2016

Nomensa star listed in BIMA 100

Nomensa’s development and accessibility specialist, Emily Coward, has been listed in the British Interactive Media Association (BIMA) 100 in the Devs and Makers category. The BIMA 100 list, which was launched in 2013, aims to celebrate and recognise the best and most influential working in Briti...
Published on: 1:50PM on 4th May 2016

Gravytrain announces Drum Search Awards Nominations

London based agency Gravytrain are pleased to announce that they have been nominated for 5 categories in this year’s Drum Search Awards, featuring SEO, PPC, Programmatic and Digital PR campaigns. On Wednesday 27th May 2016 it was announced that Gravytrain have been shortlisted for: • Best Finan...
Published on: 5:07PM on 28th April 2016

Mirakl Integrates ‘Click & Collect’ for Marketplaces to Create a Complete Omni-channel Solution

Buy online, pick up in-store feature is available to retailers using Mirakl Marketplace solution London, UK – April 28, 2016 - Mirakl, a leading global online marketplace platform provider, has announced the release of a new feature in its Mirakl Marketplace solution. The latest feature, ‘Click ...
Published on: 1:49PM on 28th April 2016

Mr B & Friends ranked in the Top 10 UK Elite Agencies

We’re delighted to reveal the results of The Drum’s 2016 Design Census (run in partnership with the RAR). In a stunning year, we have performed brilliantly against our peers achieving 2nd place for UK agency performance in our category, and amongst the top 15 independents for client satisfactio...
Published on: 1:55PM on 26th April 2016

The art of storytelling: from soap to substance…Kate Nicol, Mr B & Friends

Since the early 1900’s when advertising centered on the sale of a product or a commodity we have been consuming brand stories. Brands such as ‘Fairy’ have been recognisable since the late 1800’s known predominantly for soap. In 1950 Proctor & Gamble revolutionsed the market by launching the firs...
Published on: 1:50PM on 26th April 2016

"Where next for the football club badge?" asks Simon Barbato of Mr B & Friends

Across the UK, schools, golf clubs, town councils and especially football clubs have a coat of arms as their identity, it’s all as British as a cream tea. However, it seems that this particular form of logo or corporate identity might just turn out to be a ticking bomb for thousands of them. In ...
Published on: 12:27PM on 26th April 2016

Peter /Gandolfi of Mr B & Friends asks,"where next for FIFA?"

With huge events like the Rio Olympics and Euro 2016 there’s plenty for sponsors to get excited about right now and there’s no doubt that 2016 is going to be a big year for both sport and sponsorship. For decades the two have enjoyed a symbiotic relationship that works well for both sides. Sport...
Published on: 11:42AM on 26th April 2016

Peter Gandolfi of Mr B & Friends asks,"where next for banking?"

In the world of marketing it has become a cliche to say that a brand or even a whole market must “evolve or die.” However, the cliche is perhaps becoming reality for the UK’s major banks as they find themselves facing a cohort of innovative web-based challengers. With their copybook well and trul...
Published on: 11:39AM on 26th April 2016

Jellyfish hires Mario Schiappacasse as US head of display

Global digital marketing agency, Jellyfish, has appointed Mario Schiappacasse to the role of head of display, US. With over 10 years of industry experience, Schiappacasse has expert knowledge and experience of real-time bidding, programmatic buying, digital strategy and consulting as well as a p...
Published on: 11:51AM on 22nd April 2016