Newbury, Berkshire, July 20th, 2005 - Web intelligence has grown beyond analysing what pages were clicked on and how long a visitor stayed there. Today, organisations need to be seeking much more in-depth intelligence – real-time behavioural characteristics of their website visitors.

To meet these challenges, Nucleus, the brand experience consultancy and the name behind many of the world’s top websites (such as the recently launched Luxury ExplorerTM), has today announced a major strategic partnership with speed-trap Limited, the Berkshire-based e-business intelligence company. Integrating speed-trap’s e-business intelligence suite ‘Prophet’ within the services Nucleus provides its clients will give them substantially improved real-time business intelligence that goes far beyond conventional web analytics and tracking management information.

Adam Smith, MD of Nucleus Managed Services, the outsourced internet operations division of Nucleus Limited, says it is imperative for all businesses with a strong internet presence to continually seek more accurate and meaningful data about their existing and potential customers. “Incorporating speed-trap’s ‘Prophet’ into our systems helps us to understand customer behaviour online and thereby improve conversion rates on our e-commerce sites”, explains Mr Smith. “In the past 12 months, we have generated more than $100million in online revenues for our travel clients, and we expect to drive this forward given that we will be able to measure and manage every facet of their online business”.

Malcolm Duckett, VP of Marketing and Operations at speed-trap adds that companies must ensure that the objectives for their online assets are continually being met. “There is too much at stake to assume the website is achieving maximum return simply by taking account of the number of hits, the pages visited and the time spent on the site”, he says. “Our partnership with Nucleus will provide its clients with the most sophisticated website analytical tools available.”

Editors notes:

About speed-trap
speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.
speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.
speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See for further information.

About Nucleus

Nucleus Limited is a leading UK brand experience company focused on defining, designing and aligning brand experiences across multiple touchpoints. Since a 2001 MBO from Swedish econsultancy Adera AB, Nucleus has implemented its 'buy and build strategy', acquiring US ecommerce managed services company Equire and New Wave Marketing during 2004. Nucleus was founded in 1979 by managing director Peter Matthews and has consistently been at the leading-edge of brand thinking ever since.

Media Contact:
Jim Crowther
Ad-Lib International Limited
Tel: 01189 744189

Published on: 12:00AM on 19th July 2005