25 July 2014, London – Econsultancy today announced its Ecommerce Platforms Buyer’s Guide 2014, which is used by client-side marketers to select both base platform technology and implementation partners in the fast growing ecommerce technology market.

The guide, which has a global focus, contains an analysis of market trends and a detailed analysis of 42 vendors. The report is aimed at business professionals who want to select an ecommerce vendor appropriate for their organisation.

The ecommerce platforms market is thriving due to the growth of online retail and the crucial role technology plays in this sector. Retail is transforming itself from a local, national industry into one which is fundamentally about competing globally in international markets. This will have a profound effect on what it takes to succeed as a retailer in coming years.

Both the UK and US online retail markets grew by 16% in 2013, with ecommerce accounting for a significant proportion. With no immediate prospect of ecommerce growth slowing down in the short-term, the market is becoming saturated as more retailers invest in online channels.

According to separate research conducted by Econsultancy in association with Neoworks (Technology for Ecommerce Report 2014), substantial investment in ecommerce is anticipated to enhance this growth. Over two-thirds of companies plan to increase their investment in ecommerce technology in 2014, while 11% plan to double their technology investment.

Key trends and developments which are currently shaping the ecommerce platforms and technology market include:
- Ecommerce goes from strength to strength
- Retailers focus on international opportunity
- Deficiencies in ecommerce solutions force many companies to replatform
- Third parties are consistently failing to deliver effective system integration
- Multichannel strategies are becoming more important
- Personalisation is seen as vital for business performance
- Retailers recognise need to optimise for mobile

Research analyst Ornaith Killen said: “Despite the marketplace maturing and the cost of ecommerce platforms generally becoming cheaper, demand for services and solutions nevertheless remains high. With a higher demand than ever for new functionality, such as mobile integration and cross-border capabilities, such developments are ensuring that the platforms market maintains a healthy rate of growth.”

This report should be read in conjunction with the accompanying Ecommerce Requirements Response Form, which provides an in-depth view into choosing a final vendor. The form provides an evidence-based assessment which will require suppliers to support claims with documents, written processes and references to projects completed for other customers. This information will then help in the final stages of choosing the correct platform.

Get this buyer’s guide:
The Ecommerce Platforms Buyer’s Guide 2014 is available for download here:

The Ecommerce Requirements Response Form is available for download here:

Both documents are available to Econsultancy subscribers, or on a pay-per-view basis.

For more information about either contact:
Ornaith Killen, Research Analyst, Econsultancy
Ornaith.killen AT econsultancy.com
T: +44 (0)207 269 1450


Linus Gregoriadis, Research Director, Econsultancy
linus AT econsultancy.com
T: +44 (0)20 7269 1465

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Published on: 9:00AM on 25th July 2014