Davidson will assume responsibility for the business’ overall performance from an operations perspective, and focus predominantly on company talent and culture, business systems and processes and day-to-day production. She will report directly to Natalie Gross, Chief Executive Officer.

Davidson’s impressive career in the digital industry spans more than two decades with positions held at some of the most well respected agencies, including Comchango (EMC Consulting), where she was Head of Retail Media & Entertainment and grew the division to over 65 people whilst generating £22m in revenue. Prior to this, she was Head of Strategy at Future Technologies, where she bought and sold new technology on behalf of the UK government.

Most recently, Davidson was Managing Director of independent digital agency TH_NK, which more than doubled in size under her management. She is also a Member of the BBC’s Online Advisory Group and Non-Exec Director at social media company LIBERTY842.

Lynne Davidson, Chief Operating Officer at Amaze, said of her appointment, “With my background so firmly rooted in digital, joining an agency that is leading the way in the industry is an exciting next step for me. I’m looking forward to getting under the skin of the business and building on its success to date.“

Natalie Gross, Chief Executive Officer, Amaze, comments, “As our business continues to evolve and mature, I am delighted to have Lynne on board. Her digital expertise and proven track record of delivering significant growth will be of huge importance to Amaze as we continue to consolidate our reputation as a leading global digital marketing, technology and commerce consultancy.”

For further information about Amaze, please visit www.amaze.com.

Editor’s notes:

About Amaze

Established in 1995, Amaze is a leading, full service marketing and technology consultancy. The company’s purpose is to inspire original thinking through a deeper understanding of technology and human behaviour.
Amaze has proven strength across the entire digital stack from strategy to solution design and global implementation. Amaze integrates the creative mindset of an agency with robust consulting and technology implementation skills, which has allowed it to build a strong reputation in global design & build and eCommerce. Its work currently spans 104 countries in 28 languages for an impressive client list that includes ASICS, Bridgestone, Coats plc, Coca-Cola, Dyson, Lexus, ODEON Cinemas, Toyota and Unilever.
In 2013, Amaze was positioned 7th in the Digital Elite category in The Drum’s Digital Census based on its financial performance, peer status and high level of client satisfaction; the agency also achieved 14th position in the Financial Poll. Amaze also came in at 22nd in the UK’s Top 100 Digital Agencies Report by Econsultancy and 4th in the design and build category. In B2B Marketing’s 2013 Agencies League Table, Amaze ranked 3rd in the UK’s top B2B marketing communications agencies.
In 2012, Amaze ranked 12th in Marketing Magazine’s Digital Agency League Table, as well as 4th in the eCommerce category and 5th in the mobile category. The agency also ranked 2nd in the 2012 B2B Marketing Marcomms Agencies League Table.
Amaze was named within the UK’s Top 10 Interactive Agencies by Forrester.
In early 2013, Amaze was acquired by St Ives Group plc to establish a new digital solutions pillar within the groups Marketing Services division, which will provide support and investment to accelerate Amaze’s growth and expansion into new territories.
For further information and case studies, please visit www.amaze.com

Published on: 11:51AM on 24th July 2014