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Totaljobs.com, one of the UK’s leading recruitment websites, has partnered with the global leader in unified customer experience optimisation, Maxymiser, to improve the online experience.
The partnership will see totaljobs and Maxymiser work together to develop an optimisation programme that will improve online engagement and increase the efficiency of marketing campaigns.
Part of European online job board StepStone, totaljobs is part of Totaljobs Group, the largest and fastest-growing online recruitment company in the UK. A decade after its launch, the site remains the company’s flagship brand, attracting around 6 million jobseekers each month; typically hosting more than 110,000 live jobs and generating over 2 million applications every month.
But in a competitive employment market – and one which is showing signs of rejuvenation following the economic downturn – the company has redoubled its efforts to deliver user-centric services, and has identified optimisation as a key component of its growth strategy.
Prior to working with Maxymiser, the company had largely conducted its own in-house optimisation – but had found it to be an onerous and time-consuming process. “Although our optimisation campaigns did yield positive results, it was labour-intensive and slow. We therefore decided to look for a specialist partner to add agility and accelerate our progress,” said Jonathan Hedger, Head of Ecommerce, totaljobs. “We chose Maxymiser for a variety of reasons. We do due diligence for all our vendor selection, and our market research – not least analysis of Forrester reports – showed that Maxymiser consistently ranked as a leader in the space. They also demonstrated an impressive level of expertise in a range of sectors, along with an impressive customer list. And finally, given our previous in-house experiences with optimisation, which had been quite resource intensive, we wanted a flexible and agile fully account managed service. This proved to be a clear differentiator.”
Totaljobs is confident that Maxymiser’s cross-sector experience will help the company meet and exceed its major strategic challenges. “We are currently focusing on B2B areas of this site, but we know that there is a huge amount that we can learn from the B2C world; recruiters are increasingly acting like consumers when they’re advertising jobs online – and it’s vital that we understand and respond to that. Maxymiser’s experience in other sectors was a real attraction for us, and we want to tap into that expertise and benefit from their cross-sector insight,” said Jonathan.
In keeping with the ‘total’ ethos, the optimisation programme will focus on improving the total online experience – for recruiters and candidates alike. The campaign roadmap will seek to introduce elements of personalisation to totaljobs, enabling site operators to serve more relevant content to specific user segments. Ahead of that, early optimisation campaigns will examine the layout, navigation and imagery on key pages such as the homepage, landing pages and transactional parts of the site, whilst establishing a more relevant user experience based on job category preferences.
“Our first campaign went live in May, and we plan to introduce a variety of campaigns over the first few months,” said Jonathan. “We are looking to improve the way we present vacancies to jobseekers, and we believe our work with Maxymiser will have a positive impact on traffic and transactions. Moreover, by securing a better understanding of our online customers’ behaviours and needs, we will naturally trigger associated operational benefits – not least the ability to increase ROI on our promotional spend.
“The main objective, however, is to improve the experience for visitors to the site. This can only have positive implications for the brand.”
The optimisation campaign will initially focus on the desktop site, but totaljobs plans to extend its strategy onto mobile and tablet site channels later in the year.
Published on: 9:10AM on 22nd July 2014