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17 June 2014
OnAir, the leading global provider of inflight connectivity services, has teamed up with digital marketing, technology and commerce consultancy, Amaze, to deliver an inflight ‘World Cup zone’ accessible via onboard Wi-Fi on selected aircraft.
The fully responsive OnAir web portal is completely free and the World Cup microsite, which is now live, offers passengers the opportunity to view live results of matches, as they happen, via their own portable electronic devices (PEDs).
OnAir appointed Amaze, in March 2014, following a competitive three-way pitch to implement a digital strategy, incorporating the development of digital programmes of activity and the roll out of targeted social media campaigns. Content generation across all platforms is key in order to drive awareness of connectivity services to prospective partnership airlines, with The World Cup zone showcasing how the technical challenges of streaming information inflight can be overcome.
OnAir was named as Best Connectivity Provider at the inaugural Inflight IFEC Awards earlier this year and currently has more than 20 airline customers in operation all over the world.
Sandra McDowell, Director of Amaze Communications, comments, “The World Cup zone is an innovative solution that overcomes the many technical issues associated with designing a fully responsive solution for passengers to enjoy inflight.
“We know passengers want to be able to use their phones, tablets and laptops during flights, and in fact the authorities in both Europe and the US have recently relaxed the rules to allow usage from gate to gate. It is all part of the same pattern – people want to be able to use their PEDs in exactly the same way whether they are at home, on the train, in a café, or on a plane. Together with OnAir, our role has been to help respond to passenger demand for increased connectivity.”
François Rodriguez, Director Strategy and Marketing at OnAir, adds, “Our goal is to set the benchmark for inflight infotainment solutions and Amaze is helping us achieve that through its innovative approach, such as with the World Cup zone. The right marketing tools, which Amaze is helping us develop, are important for enhancing the onboard experience and boosting demand for inflight connectivity services. This is a hugely exciting time for OnAir and we’re pleased to have Amaze on board.”
Established in 1995, Amaze is a leading, full service marketing and technology consultancy. The company’s purpose is to inspire original thinking through a deeper understanding of technology and human behaviour.
Amaze has proven strength across the entire digital stack from strategy to solution design and global implementation. Amaze integrates the creative mindset of an agency with robust consulting and technology implementation skills, which has allowed it to build a strong reputation in global design & build and eCommerce. Its work currently spans 104 countries in 28 languages for an impressive client list that includes ASICS, Bridgestone, Coats plc, Coca-Cola, Dyson, Lexus, ODEON Cinemas, Toyota and Unilever.
In 2013, Amaze was positioned 7th in the Digital Elite category in The Drum’s Digital Census based on its financial performance, peer status and high level of client satisfaction; the agency also achieved 14th position in the Financial Poll. Amaze also came in at 22nd in the UK’s Top 100 Digital Agencies Report by Econsultancy and 4th in the design and build category. In B2B Marketing’s 2013 Agencies League Table, Amaze ranked 3rd in the UK’s top B2B marketing communications agencies.
In 2012, Amaze ranked 12th in Marketing Magazine’s Digital Agency League Table, as well as 4th in the eCommerce category and 5th in the mobile category. The agency also ranked 2nd in the 2012 B2B Marketing Marcomms Agencies League Table.
Amaze was named within the UK’s Top 10 Interactive Agencies by Forrester.
In early 2013, Amaze was acquired by St Ives Group plc to establish a new digital solutions pillar within the groups Marketing Services division, which will provide support and investment to accelerate Amaze’s growth and expansion into new territories.
For further information and case studies, please visit www.amaze.com
OnAir sets the benchmark for global inflight connectivity solutions, with over 60 customers on five continents. We are the only provider to offer consistent global coverage for both inflight cellular and Wi-Fi services, thanks to regulatory approvals from over 100 countries, more than 350 roaming agreements.
OnAir’s products enable passengers to use their own mobile phones, smartphones, tablets and laptops in exactly the same way as they do on the ground, either through the onboard cellular network or the onboard Wi-Fi hotspot. OnAir also provides on-demand entertainment content, such as music, videos, newspapers and magazines. The products are available as linefit or retrofit for all commercial aircraft, as well as government, VIP and business jets. OnAir products operate over all satellite links.
OnAir was incorporated in February 2005 and is owned by SITA, the leading IT solutions provider to the air transport world. OnAir is a member of the GSM Association and an Inmarsat Distribution Partner for both SBB and GX Aviation services.
Published on: 12:44PM on 23rd June 2014