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Retailers can capitalise on regionalised user behaviour with localised merchandising
Internet Retailer Conference & Exhibition (IRCE), CHICAGO – June 11, 2014 – SLI Systems (SLI.NZ), the e-commerce acceleration provider for mid- to large-size e-commerce vendors and internet retailers worldwide, today announced it has expanded the range of languages it supports from seven to 14. The renowned site search offerings are now available to e-commerce businesses targeting the largest online retail markets in the Americas, EMEA and Asia.
SLI now supports Arabic, Danish, Dutch, Italian, Indonesian, Polish, Russian and Swedish in addition to the already-supported English, French, Japanese, German, Portuguese and Spanish languages.
“SLI sets itself apart from other search providers with a number of unique capabilities,” said Tim Callan, chief marketing officer at SLI. “Our expanded language capability combined with our Learning Search technology provides end users with the most relevant search results that automatically adjust to the unique needs and trends of shoppers in varying regions.
“For example, a shopper that searches for a dress on a vendor’s Brazilian language website may be presented with different results than a shopper searching for a dress on the same vendor’s Russian site. This is particularly important because consumers’ tastes can vary by region; if they don’t find the product they desire in just a few short minutes, they will navigate to another site.”
Boden, a global retailer of high-end clothing for women, men and children, has been an SLI customer for seven years and has deployed the language offerings to customers in France, Germany and Austria. Boden is one of many retailers that work with SLI to provide site search in multiple languages.
SLI Systems will be showcasing new products along with its new language offerings during the 2014 Internet Retailer Conference and Exhibition (IRCE) in Chicago June 10-12 at booth #601. Visit http://sitesearch.sli-systems.com/2014IRCE.html for a demo or to schedule a meeting.
Connect with SLI Systems:
Twitter – twitter.com/slisystems
Facebook – facebook.com/slisystems
LinkedIn – linkedin.com/company/sli-systems
About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI Systems is the most chosen cloud-based site search provider to Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI Systems delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI Systems operates on five continents. For more information, visit sli-systems.com.
Published on: 2:04PM on 11th June 2014