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London/ 30 April GDM won the prestigious “Industry Choice of Publisher” award at last night’s Performance Marketing Awards held at London’s Grosvenor House Hotel.
Attendees at the ceremony included employees from blue chips and publishers to technology solutions, and the Awards were judged by an esteemed panel of leading content marketing industry influencers and experts in the industry. The “Industry Choice of Publisher” Award was shortlisted by the panel and then was opened to the general public for voting on the PMI website.
The Awards, which are now in their 8th year, are one of the largest in the industry bringing together leading performance marketers from across the globe, and play an integral role in developing the media and marketing industry, increasing its visibility, not only within the UK market but also across Europe.
Tom Wright, Director of Affiliate Desk at GDM said of the award for outstanding performance marketing;
“We are delighted to have won the “Industry Choice of Publisher” award.
We were up against some formidable competition including the likes of Quidco, Yieldify, TopCashBack.co.uk and Ve Interactive, and we are so proud to have been recognized for all of our hard work over the last year. We are extremely grateful to every one of our partners who voted for us and we are confident this award will further cement our position in the performance marketing industry.”
Alongside the award win, GDM were also highly commended in the “Best Use of Display” category award along with partner Eventim, for their use of bespoke CPA retargeting campaigns. The winner of the award went to GDM’s agency client Crave and Lamb who won the award for the Cheltenham Fever 2013 campaign, which was a fantastic achievement for the team.
Published on: 12:00PM on 30th April 2014