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International luxury goods retailer Harvey Nichols has re-launched its website, designed in-house and built by e-commerce agency Ampersand Commerce. The re-launch is part of a broader multichannel strategy by the retailer, driven by its growing online focus. Working with Ampersand to improve and optimise its online offering, Harvey Nichols has introduced the first truly luxury multi-platform approach in the UK that aims to offer customers the best possible online shopping experience.
The website is offering a unique “click & try” service, which combines the convenience of the established ‘click and collect’ model with the personal and in-store service customers expect from Harvey Nichols. Using the free service, customers will receive the full Harvey Nichols’ experience as they are invited to try on their chosen items in-store with a Style Advisor.
Incorporating the Magento Enterprise solution, the new website integrates editorial content, social media streams, videos and blog posts into product pages. A shortlist feature has also been developed that enables customers to save products for purchase at another time. Customers can also manage their ‘MY HN’ accounts, book personal shopping appointments, view live stock updates online and by store and order via ‘click and collect’ – improvements that position Harvey Nichols’ as a true multichannel retailer.
Ampersand has also built an optimised mobile website to offer customers a truly omnichannel service and ensure a consistent experience regardless of device used.
Sandrine Deveaux, Multichannel Director, Harvey Nichols, said: “We are thrilled to be unveiling our new website. The new site is the first step in our multichannel journey. Specially tailored to our multichannel shopper, it offers an enhanced experience both instore and online. The mobile friendly interface will offer Harvey Nichols customers the ability to shop our fashion edit wherever they are. Finally, the introduction of Style Advisors and Click & Try will give a personal touch to our online service. ”
Ampersand Commerce MD Darryl Adie said: "The new Harvey Nichols website provides a truly luxury, multichannel experience. Delivering luxury online is one of the toughest challenges in ecommerce and we hope that, by combining a cutting-edge multichannel offering with Harvey Nichol’s renowned service promise, we’ve delivered a service that meets the needs of the most demanding luxury consumer."
"Working in partnership with the Harvey Nichols team, we have developed an ecommerce solution which provides customers an improved cross-channel experience, new shortlisting features, social media sharing and real-time stock information, all of which give the customer the best possible experience."
About Ampersand Commerce:
Ampersand Commerce is an e-commerce agency that helps major retailers build better online stores using open source technology. Founded in 2009 and based in Manchester, Ampersand Commerce has helped international multichannel retailers, such as Harvey Nichols, increase conversion and efficiency through the strategic use of open source technology.
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Published on: 2:16PM on 16th April 2014