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Marketers can easily build, manage and automate on-site campaigns to increase conversions
LONDON – April 9, 2014 – IgnitionOne, a global leader in cloud-based digital marketing technology, today announced a significant evolution of their marketing automation offering. The Marketing Automation tool, a fully integrated module of IgnitionOne’s Digital Marketing Suite, provides a self-service interface to allow the efficient building of campaigns to drive one-to-one messages to the right consumers through every part of the conversion funnel based on the proprietary User Engagement Score.
This innovation allows marketers to bridge the gap between “known” customers and “anonymous” potential customers by providing sophisticated marketing automation capabilities that deliver marketing messages to the more than 90% of customers who have not yet self-identified. By leveraging IgnitionOne’s proprietary User Engagement Score, the Marketing Automation tool can intelligently present promotions, forms, coupons and other messages dynamically tailored specifically for that user. It can be integrated with CRM and DMP solutions to show a clear and efficient path to conversion, connecting the dots and turning ‘anonymous’ to ‘known’ customers.
• Simple Self-Service Interface: A powerful tool to create hyper-personalised on-site campaigns quickly with:
o Custom templates and skins
o Campaign cloning functionality
o Image library and form builder
o Campaign management
Segmenting and targeting rules that leverage interest profiles and Engagement Scores
Scheduling to automatically begin and end campaigns
Workflow features allowing for preview and testing as well as change review queues
• Real-time user profiles: By accurately mapping a marketer’s site to allocate users to multi-layered marketing segments, the Marketing Automation tool connects product categories as part of our User Engagement Score algorithm to provide marketers with a detailed interest profile of each user. Together with the score, this accurate profile information can be used to hyper-target users and personalize marketing messages and site content.
• Mobile friendly UI: With an interface fully compatible with mobile devices and tablets, marketers can create and edit campaigns on the go with access to all PC based functionality
“What we are introducing to the market is Marketing Automation 2.0,” said Will Margiloff, CEO of IgnitionOne. “IgnitionOne is changing the landscape and definition of Marketing Automation by focusing on potential customers who have not yet raised their hand and automatically deliver the messages that will drive that ‘anonymous’ person today to become a customer tomorrow.”
IgnitionOne® is a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. IgnitionOne’s integrated Digital Marketing SuiteSM (DMS) empowers marketers to buy, manage and optimise digital media across Search, Display, Social and Mobile, and understand cross channel attribution, while helping to optimise conversions on a marketer’s website through Marketing Automation. At the core of the DMS is the proprietary User Engagement Scoring Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer’s users on and off their website.
IgnitionOne currently scores over 300 million users monthly in 55 countries and powers more than £18 billion in revenue each year for leading brands, including General Motors, IHG, Centre Parcs, Santanderand Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.
0203 697 6646
Published on: 5:15PM on 10th April 2014